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创意智商如何利用创造、联系和启发的能量

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Jingdong book

创意智商如何利用创造、联系和启发的能量

Name: 创意智商 如何利用创造、联系和启发的能量
Brand: Jingdong book
SKU: 3102005091
Price: 41.74 USD
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《创意智商》是美国帕森斯设计学院最受欢迎的创新课
设计界及创意界先锋思想者、创新专家努斯鲍姆25年创造力困惑终于解答！
《创意智商》揭开了创造力源泉的秘密，指明创新并非灵机一动，而是有迹可循；只要找准触点，你也可以引爆你的创造力！本书深度解读全球顶级创新公司的成功之道，破解了特斯拉、美则、扫地机器人、Instagram、Glif等创新产品的成功秘诀；提出了创意智商所蕴含的五种能力：知识挖掘、架构、玩乐、动手制作和转身；基于此提出了有效的具体策略，引导我们如何培养这五种能力，不断实现创新，并为我们提供了有效方法来评估创造力及其带来的经济价值，为个人、企业和社会培养和提升创造力带来突破性的全新思路。
《创意智商》一书作者作者布鲁斯 ? 努斯鲍姆是《商业周刊》资深主编，其设计博客成为关注设计、创新、市场等领域人士的必读，他的IN 杂志刚刚发行就成为业内标杆。他曾被顶级设计刊物ID杂志誉为“设计界最具影响力的40人之一”，是设计界及创新领域影响力巨大的人物。

Content Description

创新为何总难以实现？破坏力巨大的创新由什么力量所驱动？我们应如何评估创新，又应如何实现创新？美国《商业周刊》主编、创新及设计领域先锋思想者努斯鲍姆终于找出答案！
从联想公司与Ziba设计公司合作，找出中国技术消费者群体的喜好和文化，成功打造品牌价值赢得市场，到3M公司率先实行“15%时间”计划，成功创造出透明创可贴、反射型增光片等创新产品并获高利润……创新专家努斯鲍姆通过全球顶尖创新公司成功经验，展示了“创意智商”（CQ）的产生过程，它促使我们以一种全新的方式来架构问题，设计出新颖、高度社会化的解决方案。努斯鲍姆深入研究了个人、企业及国家如何提升其创意智商，又如何将其转化为他们创造新产品及解决新问题的能力。他发现，创造力并不稀罕，它是一种社会技能——我们完全能够通过向他人学习、与人协作和共享等方式来提升创造力。
在《创意智商》一书中，努斯鲍姆提出了创意智商所蕴含的五种能力：知识挖掘、架构、玩乐、动手制作和转身；并指引我们如何培养这五种能力，不断实现创新。基于此，我们将有能力构筑一个更生机勃勃的经济体系——以社交网络而非市场、以本土化而非全球化为核心的“独立资本主义”。
《创意智商》为我们提供了实现创新的有效策略，引导我们用一种全新思路分解现实问题，并采用有效方法来评估创造力及其带来的经济价值，为个人、企业和社会培养和提升创造力带来突破性的全新思路。

Author Description

[美]布鲁斯·努斯鲍姆，美国帕森斯设计学院创新与设计教授，曾任美国《商业周刊》页面主编，负责该杂志关于“创新与设计”的专栏，他的设计博客成为关注设计、创新、市场等领域人士的必读，他的IN杂志（InsideInnovation）刚刚发行就成为业内标杆。他也曾担任《远东经济评论》和《美国银行家》的记者。他是美国外交理事会的一员。2005年，他被顶级设计刊物ID杂志提名为“设计界最具影响力的40人之一”，他曾获得美国工业设计会颁发的铜苹果奖和个人荣誉奖，并撰写过很多关于设计创新的文章，包括《创新》、《最佳产品设计》和《设计的力量》等。

Comments

★布鲁斯·努斯鲍姆是当今美国最有趣的设计思想家之一。《创意智商》是敦促我们将创意移至生活重心的号角与指南。
——丹尼尔·平克，美国知名记者、畅销书作家

★《创意智商》归纳出推动我们迈向蓬勃未来的5种能力。如果你想得到启发与激励，走在趋势尖端，你绝不可错过此书。
──理查德·佛罗里达，多伦多大学及纽约大学教授，《亚特兰大》杂志编辑

★布鲁斯·努斯鲍姆揭开了我们这个时代最重要的创新元素之一——“创意”的神秘面纱；更释放了个人与组织机构所蕴藏的创意。《创意智商》是一本重要的著作。
——戴维·凯利，创新与设计公司IDEO及斯坦福大学设计学院创始人

Catalogue

第一部分：恢复我们的创造力
第1章灵机一动并非如你所见
第2章寻找创造力的秘诀

第二部分：创意智商蕴含的五种能力
第3章知识挖掘
第4章架构
第5章玩乐
第6章动手制作
第7章转身

第三部分：创造力的经济价值
第8章独立资本主义
第9章测测你的创意智商

结语反思创造力
致谢
注释

Book Abstract

第三章
知识挖掘
史蒂夫·乔布斯是个性格十分孤僻的人，但他2005年6月12日在斯坦福大学毕业典礼上的演讲则是他少有的一次在公开场合敞开心扉。[1]当时乔布斯是苹果和皮克斯两家公司的首席执行官，他讲到自己在进入里德学院（ReedCollege）仅六个月后就辍学了，因为对他工薪阶层的父母来说，学费太昂贵了。
乔布斯并没有彻底放弃学习，他仍然时常出现在校园里，去上他真正喜欢的课。那段时间，他睡在朋友家的地板上，为了五美分把可乐瓶子送到回收站，每周在一个印度教的哈瑞奎师那寺庙里打一顿牙祭。苦归苦，乔布斯非常珍视在里德学院学习的那段日子。“能够遵循自己的好奇和直觉前行，”他说，“后来都成为我人生中的宝贵财富。”
他坚持出勤的课程之一是书法，他形容它有“科学无法捕捉的微妙，楚楚动人、充满历史底蕴和艺术性。”当时，他根本没想过学习书法有什么用。他的目标不是用，而是学习和享受。“但十年后，”他说，“我们在设计第一台麦金塔电脑时，它一下子浮现在我眼前。我们把这些东西全都设计进了麦金塔电脑中。这是历史上第一台拥有漂亮字体的计算机。”
彼时彼刻，乔布斯根本不会想到，有一天他会把书法和自己多年后的电脑设计联系在一起。正如他自己所说，“你不可能从现在这个点上看到将来；只有回顾的时候，才会发现它们之间的联系。”乔布斯解释说，更重要的是必须把那些点滴找出来，必须相信它们会在我们未来的生命里以某种方式串联起来。乔布斯说，“你的勇气、宿命、生活、因缘，随便什么，”某种东西会帮你把它们串联起来。
乔布斯谈论的是截然不同的学习方法和特殊的知识——此二者都不可能套入那种放之四海而皆准的教育体系或成功观念。他遵循着自己的道路，在这条路上获得的领悟最终帮助他把那些点滴连成了一条美丽的直线。
我要说的是，连线一事，不需要指望命运之神的青睐，事实上乔布斯也这么认为。的确，如何以及何时能把不同观点联系起来产生新的创意，的确需要一点造化，但我们可以学到一些行为，更好地推动这些点滴连接成线。这种知识挖掘可能需要我们学习一些预备知识，就像乔布斯在书法课上学到的东西，或者也可能需要把两种看似无关的领域或知识系统“打碎”，以便革故鼎新。
……

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创意智商 如何利用创造、联系和启发的能量

创意智商如何利用创造、联系和启发的能量