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Jingdong book

谁说大象不能跳舞？（纪念版）

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Jingdong book

谁说大象不能跳舞？（纪念版）

Name: 谁说大象不能跳舞？（纪念版）
Brand: Jingdong book
SKU: 3102011171
Price: 31.39 USD
Availability: OutOfStock

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1.《谁说大象不能跳舞？（纪念版）》为IBM前CEO郭士纳唯一一本亲笔写作的传记，在企业界拥有重要的影响力和号召力；

2.中国国企正在进行热火朝天的改革，很多企业恰恰是大象级的企业，《谁说大象不能跳舞？（纪念版）》讲述了大型企业的管理经验，与中国国企遇到的问题有一定的相似性，因此本书对中国的国企转型和改革有较强的借鉴意义。

更多精彩，点击进入中信出版集团品牌店》

Content Description

“蓝色巨人”IBM成立于1911年，长期以来被视为计算机的代名词，堪称美国科技实力的象征。但是，郭士纳在1993年刚刚接手IBM时，这家超大型企业因为机构臃肿和孤立封闭的企业文化已经变得步履蹒跚，亏损高达160亿美元，正面临着被拆分的危险，媒体评论称其“一只脚已经迈进了坟墓”。在郭士纳掌舵的9年间，IBM持续赢利，股价上涨了10倍，成为全球最赚钱的公司之一。

在《谁说大象不能跳舞？（纪念版）》中，郭士纳第一次回顾总结了自己如何使IBM改天换地的辉煌岁月，既有只有CEO才能接触得到的第一手内部资料，又有带领一家巨型公司大步向前的高屋建瓴、深思熟虑的管理思想。他将自己对管理、企业文化、企业规模与竞争力、企业转型的种种真知灼见寓于生动的记述当中，丰富、翔实、推心置腹，对“传统企业如何转变为与世界经济接轨的、务实而灵活的现代企业”作了最完美的诠释。

Author Description

郭士纳（Louis V. Gerstner），IBM董事长，前任CEO。在加盟IBM之前，他是RJR纳贝斯克公司董事长兼CEO。此前，他在美国运通公司任总裁11年，兼任其最大的分公司董事长兼CEO；曾任麦肯锡管理咨询公司总监。他在达特茅斯学院获工程学士学位，在哈佛商学院获工商管理硕士学位。

Catalogue

序

引言

第一部分·掌舵领航

第一章·IBM情缘

第二章·走马上任

第三章·呛了几口水

第四章·到现场走走

第五章·“热烈拥抱”计划

第六章·财务止血

第七章·打造领导班子

第八章·打造一家全球企业

第九章·重振品牌

第十章·重新制定公司的工资待遇政策

第十一章·重返海滩

第二部分·战略决策

第十二章·IBM简史

第十三章·下大赌注

第十四章·服务—整合的关键

第十五章·开拓世界上最大的软件业务

第十六章·敞开公司的仓库

第十七章·层层分解与资产重组

第十八章·电子商务脱颖而出

第十九章·战略决策反思

第三部分·IBM文化

第二十章·论公司文化

第二十一章·颠倒过来的世界

第二十二章·原则性领导

第四部分·教训篇

第二十三章·关键的关键：熟悉并热爱自己的事业

第二十四章·战略决策的实施—明天要有明天的战略决策

第二十五章·个人领导魅力

第二十六章·大象就是能跳舞

第五部分·经验谈

第二十七章·行业

第二十八章·体制

第二十九章·旁观者清

第三十章·IBM与社会

第三十一章·一路走好，IBM！

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