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Jingdong book

创新改变世界：伟大的设计成就伟大的苹果

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Jingdong book

创新改变世界：伟大的设计成就伟大的苹果

Name: 创新改变世界：伟大的设计成就伟大的苹果
Brand: Jingdong book
SKU: 3102014391
Price: 25.06 USD
Availability: OutOfStock

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苹果公司前首席设计师罗伯特·布伦纳从设计角度提示苹果成功之道。设计的力量如何改变公司，如何改变消费者，苹果正是最佳范例，创新之道的精彩诠释，《创新改变世界：伟大的设计成就伟大的苹果》将为您娓娓道来。

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你举足轻重吗？
创新的群体
在相互连接的世界里创新
寻踪设计文化
创新：碰撞“大思想”
新产品开发
新产品设计与开发
优质产品和服务提供非凡的用户体验
众包：我们比我更聪明
众包：大众力量推动商业未来
众包：感受2．0时代的商业魔法
企业众包魔法：缔造传奇营销模式
买下它！

Book Abstract

每次你坐在马桶上，已经有人为你现在坐在马桶上的体验做过设计。我们知道，事实上在这些设计被批准投入生产前，科勒（科勒公司的创始人）必须亲自坐在样板马桶上逐个体验。要点是某人已经决定了这是形状、这是材料、这是最外的涂层、这是角度、这是高度，所以这些事情就限定了你工作的初始阶段。当你吃过劣质墨西哥腊肉酱后坐在国王的宫殿里，对此你像大多数人一样没有去琢磨是否合适。这就是关键所在。人们只是认为这是顺理成章的事情。真有趣，哦不，是太有趣了。大多数人注意到设计是因为产品设计得很差劲。多少次人们抱怨道：“这个讨厌的东西不好用，真是个讨厌鬼。”而当遇到好的设计，设计得相当不错的时候，大多情况下几乎不被人注意，因为发生的一切都看似那么顺其自然，产品没有问题。一个善于观察的人会说：“噢，这真是很棒的设计，它使我的生活方便多了，有人仔细地思考直到得出结论。”可见，体验是生意的关键。但是我怀疑你已经花费过多时间思考这个问题了。
这是最具讽刺的部分。你可能连自己都不知道你考虑了那么多关于设计的事，因为你被实物和一大堆有形的东西包围着，这恰恰是你生存的一部分。我们已经生产出很多关于体验的设计，所以造就了那类熟视无睹的人。当你能理解我们将要讨论的问题时，我们相信你能将这种理解从潜意识层面转到意识层面。无论是好体验还是坏体验，你都要积极地看待设计。作为一个商人，你可能甚至憎恨设计者，但你应该愿意知道设计背后的所有细节。
感受任何一种体验。比如说，你在华盛顿－杜勒斯机场要通过入境登记处。你开始想多么难以置信，这是设计得如此差劲的入境登记处啊！设施的两头被掐住，以至于每个进来的人被迫进入这个狭小的空间，然后你进去办理手续，之后你退出来再回到这个小空间。你站在那儿听到每个人都在说：“噢，真糟糕！”他们很气恼、愤怒。你认为一些建筑师应该被暴打一顿，因为他们在布局的时候完全不了解旅行者的体验。如果那是你公司的展室，人们进出这里的体验都很差，那么如此不合理的设计就反映了你的公司形象。这是体验的一部分。因此，如果苹果专卖店布局糟糕，在店里没有人能好好看看产品或试用产品，那么人们就会离开专卖店并抱怨：“讨厌的苹果，我再也不买它的产品了。”
和华盛顿－杜勒斯机场的体验恰好相反，如果你碰巧去迪拜旅行，你很难会忽视宏伟而又华丽的迪拜风帆酒店。真是难以置信，下榻一晚的费用约1700美元，还要提前几个月预订。想想它的设计威力有多大，就是因为这个体验和这个形状。当你看到酒店的图片，你知道它，认识它，把它看成财富和奢华的象征。如果你当初看到他们把酒店建造在绿洲上，四面环水，建筑形状非常有趣而且具有挑战性，你可能会想“他们为什么花这笔钱”。现在你可以看到收益了，因为它是这样具有象征性，这么有冲击力，这么有吸引力，以至于一夜要价1700美元还要提前几个月预订。这就是极致体验的例子，你使用这样的设计，设计本身会自己营销。你不必在营销上投入很多，因为设计是如此有威力，它的确能做到。
……

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Jingdong book

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