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Jingdong book

富爸爸冠军销售(最新修订版)

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富爸爸冠军销售(最新修订版)

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“富爸爸”系列已发行109个国家和地区,总销量超过3500万册!
内附《富爸爸现金流》游戏7折优惠卡!
Content Description

生活就是一场销售秀,每个人都在做推销:你销售的可以是一种生活态度、一种价值观,当然也可能是任何一种产品或服务。“富爸爸”认为,只有发现自己的销售能力和沟通能力,才能提高财商,赢得财富。《富爸爸冠军销售》的作者辛格在销售界闯荡30年,曾多次荣获“全美销售冠军”。作为“富爸爸”顾问之一,他在《富爸爸冠军销售》中从销售的角度阐释了富爸爸的创富理念。
在《富爸爸冠军销售》中他通过对商业领域的观察,理解和实践以新颖、独特又通俗的拟人手法,提供了一种出色的销售培训计划,还讲授了许多可以立刻上手操作的技巧:教你如何识别你属于哪个“品种”,如何迅速发现、定位和提高你的销售技巧;还揭示出5种简明易懂又至关重要的创收技能,教你如何发展源源不断的优质客户,始终把财运掌握在自己手中。

Author Description

布莱尔·辛格,资深作家、演说家,被公认为当今商界个人及机构行为转变的出色的服务商之一,积极推动当今商业领域中个人和组织机构的行为变迁。
布莱尔-辛格还建立了一套独特的、极具影响力的教、学及其辅助办法,几乎可以保证客户实现积极的行为转变,并拥有高效的职业表现。由此赢得了全球范围内的认可。他是国际培训公司——布莱尔·辛格加速培训公司(BSAT)的创始人,同时他还创立了销售狗理论:一种能改变生活、能实现销售成功的方法论。
自1987年以来,他曾经与上万名个人及机构合作过,其中有财富500强的企业,也有独立的销售代理。在他的帮助下,他们取得了非凡的销售业绩、实现了高水平的产量并获得了大量的现金流。作为“富爸爸”顾问之一。他给我们带来的是商务世界必备的头号技巧——推销技巧。

Comments

销售是沟通。真正的销售是要付出关心、认真聆听、解决问题、为你的客户提供服务。
——富爸爸

我的富爸爸说:“你的财富、你的权力还有你的幸福都会随着你的沟通能力的提高而越聚越多。”
——罗伯特·清崎

在我还是个孩子的时候就被告知,如果我想变得富有,就必须学会如何与人合作,学会如何进行推销。有了销售的能力,也就有了随时随地创造收入的能力。销售是所有商务活动的主动脉。
——布莱尔·辛格
Catalogue

第1章 你是一只销售狗吗
第2章 干吗管人叫销售狗
第3章 识别狗的品种
第4章 看家狗
第5章 找准猎物,找准狗
第6章 各有各的强项
第7章 发挥你的强项
第8章 超级混种狗训练
第9章 管理狗窝——销售狗的行动章程
第10章 顽强的信念——冠军销售狗的4种思维方式
第11章 狩猎训练——销售狗取得成功的五大技巧
第12章 控制销售狗的情绪
第13章 是什么让他们卷土重来——应对斥责和拒绝的技巧大揭秘
第14章 看门狗与猪
第15章 狩猎——销售狗的“蹭蹭”周旋套路
第16章 这到底是谁的灭火龙头——领地管理秘诀
第17章 远离流浪狗收容所——销售狗的职业发展
第18章 狗只知道“做事”
第19章 你究竟是哪一种销售狗
Book Abstract

时间到了!
答案就要揭晓了。一连几个月辛苦的工作、等待、期盼和猜测在短短几分钟之后就要有一个结果了。
你生活在一个黑白分明的奇异世界。在这里,亚军得不到任何奖品。这是一场要么皆大欢喜、要么全盘皆输的游戏,胜者为王、败者为寇。虽然我们的行业术语既复杂又精细,但实际上真正有分量的只有两个词——“行”与“不行”。
在等待最终答案的时刻,你的脑子里不禁回想起这几个月里所发生的一切……这一切开始于3个月前的一天,在一个拥挤的电梯里,你的朋友递给你一张小纸片,上面写着一个人名和一个电话号码。“给他们打个电话,”你的朋友说,“我想他们可能会感兴趣的。”
于是,游戏开始了……
你开始了初次联络——冲破超级难缠的私人助理这道防线,最终联系到了你要找的决策人。接下来是一次次的会谈,无数封的电子邮件。在一次关键性的电话会议中,终于出现了转折点,你引起了他们的兴趣,现在只差最后一步了。
很快就要作最后陈述了。你调查过你的竞争对手,如果不出意外的话,你知道这笔生意就是你的了。在陈述过程中,你处于最佳状态,你的举止很稳健,你的言辞有理有力。在灯光柔和的会议厅里,你一边陈述,一边配以优雅得体的肢体语言,你通过精心雕琢的演讲让在座的人充分理解了你的观点。一切都完美无缺,直到你要面对“提问”的那一刻。
你的同事听到“提问”时几乎都倒吸一口凉气,不过你站得笔直,用你那招牌式的镇定自若的风格对答如流。问题很刁钻,但是你已经做了精心的准备与演练。在座的人没有一个能看出你心里正在犯嘀咕。
或者他们看出了什么破绽?你刚才是不是不应该这样回答?
这些假设、但是和也许都是事后诸葛亮,当你在那里等待“陪审团”宣布最后裁决时,脑子里就一直在追悔之前自认为表现不佳的地方。现在,你没有说话的机会了,你不能再补充了,只能焦虑不安地等待。你所有的努力都要看在这栋曼哈顿摩天大楼的30层、在身后这道紧闭的会议室大门里刚刚完成的这场讨论。
你看着挂钟,看着秒针在滴答转动。你几乎能感受到现在那边正在举手表决。表决统计完毕,结果出来了。
电话铃声让你从思绪中惊醒过来。你冲过去听最后的结果,匆忙中差点撞到桌子上——你太想知道答案了,这种煎熬比被拒绝还让你无法忍受!就在这时,你设法让自己平静下来,集中精神,恢复了冷静的表情,做了一次深呼吸:“嘿,如果我拿到了,那很好;如果没拿到,大不了明天从头再来。”铃声响过多次之后,你才拿起听筒,尽最大努力用一种愉快的声音说:“你好。”
这样的情景是不是很熟悉?应该是的。我们都有过这样的经历。
这是战斗中的生活。这是一场不间断的、让人没有喘息余地的角逐。在一次次胜利中间夹杂着许多次失败和拒绝,在喜悦、期待、得意与兴奋之中往往夹杂着恐惧、拒绝和失望。前一分钟你可能还觉得自己高大无比、刀枪不入,可转眼之间,你又觉得自己像个呆头呆脑的傻瓜!但是,正是这种角逐中的刺激有一种说不清、道不明的吸引力,一次次把我们拉回到游戏中来。
……

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Brand Jingdong book
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