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Jingdong book

将心注入

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Books Management Enterprises and Entrepreneurs

Jingdong book

将心注入

Name: 将心注入
Brand: Jingdong book
SKU: 3102016221
Price: 31.03 USD
Availability: OutOfStock

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舒尔茨在《将心注入》中首次完整披露个人成长经历的细节，星巴克在初始和成长期的各种措施和运营方式如何成形，对待股东、雇员时如何平衡利润、福利和公司核心价值之间的关系。本书不仅是一个人的自传或是一个企业的成长史，而且对那些正在创办企业和追求生活梦想的人也颇有启发意义。舒尔茨将告诉读者在经营企业与在生活中面临问题时该如何应对，怎样才能对未来始终抱有信心。

Content Description

有什么可以让你放弃优越的生活从零开始、几乎不计报酬乞求着加入几乎是一个作坊？当217个人都对你说不可能成功的时候，有什么可以支撑你仍然满怀信心？星巴克何以成为星巴克？这个咖啡馆如何在舒尔茨的带领下将心注入？
《将心注入》是一部霍华德·舒尔茨与星巴克的真实奋斗史。舒尔茨和一群热爱咖啡的人从西雅图开始，从此与咖啡签下生死契约，坚守激情、信念与尊严，将鲜明的价值观融入星巴克。几十年来，他们共同判断是非、克服困难，并在企业发展的重要时刻完成自我颠覆和自我更新。

Author Description

霍华德·舒尔茨（Howard Schultz），星巴克公司的董事会主席、总裁和首席执行官。生于纽约市布鲁克林区，自1987年开始担任星巴克的首席执行官和董事会主席，现居美国西雅图市。著有《一路向前》一书。

多莉·琼斯·扬（Dori Jones Yang），记者，作家，曾经担任《商业周刊》杂志纽约、中国香港和西雅图地区的总编辑。

Comments

★对企业家、管理者和星巴克咖啡的热爱者来说，《将心注入》无疑是一部真实的编年史，记录了一家企业如何坚守价值观，并通过零售在世界范围内建立起自己的卓著声誉。
——《商业周刊》

★很难想象出能有比这本传记更令人满意的佳作了！
——《出版人周刊》

★通过详述星巴克怎样掳获顾客的心灵，舒尔茨揭示了一个纯粹美国式的真理：假如你能满足你的顾客的想象力，你就会成功。
——《今日美国》

★本书中，星巴克总裁霍华德·舒尔茨展示了星巴克赖以生存发展的原则，和读者一起分享他在不尽追求中获得的智慧。销售员、经理人和有抱负的创业者将会在这部的企业编年史中领悟到如何将内心的激情转化为利润。
——《财富》

Catalogue

前言
01 重新发现咖啡第1章想象、梦想和卑微的出身
第2章丰盛的“遗产”
第3章对意大利人来说，浓缩咖啡就像一曲咏叹调
第4章好运气只眷顾有规划的人
第5章说“不”者难成大业
第6章铭记企业的价值
02 重建咖啡体验
第7章睁大眼睛实践梦想
第8章让自己情迷，才能虏获他人的心
第9章员工不是生产线上的零部件
第10章万丈高楼始于一石一木
第11章别被比你聪明的人吓倒
第12章坚守信条还是灵活变通？
03 重塑企业精神
第13章华尔街评估的是公司市值，而非价值
第14章想要再造卓越，先要重塑自我
第15章别打击下属的进取精神
第16章想要保持超前，必须时刻更新自我
第17章价格危机考验公司价值观
第18章建立品牌的最佳方式：面对每一个顾客每次都给予诚挚的服务
第19章为2000万名新顾客冒险，值！
第20章做大之后如何保持小企业的优势
第21章企业怎样担负起社会责任？
第22章如何避免千篇一律
第23章为长远目标和品牌建设创造价值
第24章跟随内心前行
致谢

Book Abstract

直到今天，星巴克都是父母结合生下的孩子。所谓的父亲，是指最初成立于1971年的星巴克公司，这家公司以饱满的热情烹制世界级水平的咖啡，而且培育了自己的顾客群，使他们得以一杯一杯地逐步了解到什么是好咖啡。
所谓的母亲，是指我注入公司的价值观和见识：它结合了竞争的驱动力和确保公司内每一个伙伴都能赢的深层意愿。我想要在咖啡中调入浪漫，敢于在其他人认为不可能的事情上付出努力，以创新的观念挑战失败的可能性，并以优雅的方式来做这些事情。
事实上，星巴克是在父母双方的影响下才成长为今天这个样子的。
在我发现星巴克的价值之前，它已经兴盛了10年了。我从它的创办者身上了解到它的早期历史，这段故事我会在第2章说明。在本书中，我将从自己的早年生活经历开始讲述星巴克的历史，因为公司的许多价值观都可追溯到纽约布鲁克林那幢拥挤的公寓房子。
……

Introduction

我的父母亲不会理解星巴克到底对我有什么吸引力。1982年，我辞去一份报酬丰厚又体面的工作，而去了西雅图那家只有5家连锁店的小咖啡店。在我眼里，星巴克并非它原来的那副模样，而是它将来会成为的样子。这家店深深吸引了我（其中既有激情，也有理性）。我慢慢意识到，如果能把它那充满意大利式浪漫的浓缩咖啡制作技艺和新鲜烘焙的咖啡豆推向全美，就有可能会让一种古老商品重新焕发生命力，吸引成千上万的人，正如它强烈地吸引了我一样。

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Jingdong book

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