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Jingdong book

剑桥商务英语实训教程

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Jingdong book

剑桥商务英语实训教程

Name: 剑桥商务英语实训教程
Brand: Jingdong book
SKU: 3104029571
Price: 23.75 USD
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Content Description

《剑桥商务英语实训教程》以“剑桥商务英语证书”考试所要求的各类商务知识为主线，辅以各类高职、本科院校学生应掌握的商务实训技能。全书围绕现实生活中一个完整的商务过程展开，分12个商务主题，兼顾知识性和趣味性。

Catalogue

前言
《剑桥商务英语实训教程》课程教学大纲
UNIT 1 Teamwork
UNIT 2 Brand Power
UNIT 3 Customer Service
UNIT 4 Entering a Market
UNIT 5 Corporate Culture
UNIT 6 GlObalization
UNIT 7 Innovation
UNIT 8 Public Relations
UNIT 9 Merger and Acquisition
UNIT 10 Staff Motivation
UNIT 11 Cash Flow
UNIT 12 E-business and E-commerce
附录一：剑桥商务英语证书考试（BEC）简介
附录二：《剑桥商务英语实训教程》测试样题示例
附录三：剑桥商务英语口试指南及真题精选
附录四：剑桥商务英语证书考试实用词汇表

Book Abstract

一、全球化带来什么
无论我们是否处在一个空前的全球化过程里，以往的经验都具有启发性。全球化的历史经验可以分成四大类：道义问题，收益问题，趋同与逐异问题，国际主义与民族主义问题。而以下四个全球化特征正对应着这四个问题。
1.缺少法治道义的全球化任何国家内部的市场化都是随着法治环境的逐渐成熟而成熟的。国际的市场化却不是在法治环境下进行的，也就不可能“成熟”。只要缺少世界政府，所谓国际市场的法治化是根本不可能的。当立法、司法和执法都归于一家，只有理想主义者才去奢望公平，也只有那些最有能力从不公平中获利的国家才去奢谈国际秩序有多公平。如果没有全球的法治政府，所谓“全球治理”（Global Governance）就不可能是体现国际公义的治理。
2.无法预知国家损益的全球化抽象谈论在全球化中获益或受损的条件非常困难。强国、弱国、大国、小国都可能获益，也都可能吃亏。传统的中国是被全球化击败的，却也是从全球化里高速崛起的。大英帝国是从全球化中崛起的，也是在全球化中衰落的。眼下的美国，虽然一直是全球化最大的获益国，却呈现冷淡全球化的倾向，因为美国开始感受到全球化的代价。
3.刺激追求差异的全球化全球化导致的“趋同”是浅薄的，全球化导致的“逐异”却是深刻的。追逐不同是全球化时代最深刻的特征。全球化的资本毫无人性可言，它带来激烈的社会变迁，刺激形形色色意识形态的兴起，也必然伴随激烈的社会集团、意识形态乃至民族国家之间的冲突。以往的全球化带来了繁荣和进步，也带来了大革命，带来了国内战争，带来了“世界大战”。 4.促进民族主义和国家疆界的全球化毫无疑问，近代以来形形色色的国际主义都产生于全球化。可是，全球化带来了更强大的民族主义，带来了护照和海关，带来了人员交往的阻隔，带来了“神圣不可侵犯的”国家疆界，带来了更先进的武器和更强大的国防。在以往的全球化里，获胜的不是国际主义，而是国家主义，特别是民族主义。在今天，我们看到了“欧洲合众国”主义的兴起，欧洲货币的使用，欧洲边界的巩固，欧洲海关的确立，欧洲防卫的统一。是什么刺激出这种新“西欧民族主义”？美国、日本、西欧……哪一个还在谈论国际主义？当人们已经把保卫疆界安全的战场延伸到外太空，谁还能说全球化消灭国家疆界呢？曾几何时，为普世欢乐而设立的奥林匹克和世界杯居然成了民族的角斗场。

Introduction

高职英语课程的教学目标是：培养学生实际应用英语的能力，特别是听说能力，使之能在日常活动和与未来职业相关的业务活动中进行一般的口头和书面交流；同时掌握有效的学习方法，增强自主学习能力，提高综合文化素养；为提升学生的就业竞争力及今后的可持续发展打下良好的基础。商务英语作为高职英语的一个重要组成部分，作为特殊用途英语（ESP）的一个重要分支，其目标不仅要帮助学生打好英语语言基础，而且要注重培养学生实际的商务应用技能，特别是用英语处理与职业相关业务的能力。
《剑桥商务英语实训教程》以“剑桥商务英语证书”（Cambridge Business EnglishCertificate，简称BEC）考试所要求的各类商务知识为主线，辅以各类高职、本科院校学生应掌握的商务实训技能。全书围绕现实生活中一个完整的商务过程展开，分12个商务主题，兼顾知识性和趣味性，并力求使教材具有以下特点：
短小精悍。教材适合各类高职、本科院校一学期的课程使用（72学时）、适合外语培训机构3个月的短期培训，在较短的时间内，让学习者掌握商务技能，从而为求职应聘增加砝码和“通行证”、为提升岗位工作能力夯实基础。
通俗易懂。教材内容通俗，难度适中，循序渐进，并富有时代气息。教材以商务技能操作和技能培养为主线，用考学相结合的方式，通过BEC实例，逐步介绍各项商务技能及BEC考试策略，便于学习、理解和备考。
设计独特。全书分12个单元，每一单元包括5个板块：General Information（介绍与主题相关的商务知识）、Warm-up Questions（针对相关商务主题设计的思考题）、BusinessReading（商务主题阅读，包括生词注释、术语解析）、Extended Business Views（拓展商务观点）、BEC Simulated Exercises（BEC真题精选及模拟测试）、Business’lips（商务小贴士）。全书力求还原真实的商务语言环境，通过提供大量真实的商务英语材料使语言输入有足够的“重复率”。
本书从互联网及商务报刊中选取最新的国际商务类文章，并根据读者的实际需求对这些文章进行了删减及整合，同时对新词进行了双解释义，对专业术语添加了必要的注解。所选取的资料均已注明来源，在此向原作者深表谢意！

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Jingdong book

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