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Jingdong book

经贸英语阅读（第二版）

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Jingdong book

经贸英语阅读（第二版）

Name: 经贸英语阅读（第二版）
Brand: Jingdong book
SKU: 3104031371
Price: 40.99 USD
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Content Description

《经贸英语阅读（第二版）》用英语介绍经济学、发展经济学、国际经济学、国际贸易理论、国际贸易政策与措施、国际贸易实务、国际商务谈判、国际金融、货币银行学、国际投资、会计、国际商法、市场营销和经济管理等领域的某些相关专业知识，同时通过课后练习让读者巩固所学内容，提高英语应用能力，从而达到培养“两条腿走路”的复合型人才之目的。

Catalogue

Chapter One Economics经济学
Text A Microeconomics and Macroeconomics
Text B The Income
Text C Economics Basics：Production Possibility Frontier（PPF）and
Opportunity Cost

Chapter Two Development Economics发展经济学
Text A What Is Development Economics
Text B The Harrod
Text C China：Protecting the Environment and Improving Livelihoods of
Farmers

Chapter Three International Economies国际经济学
Text A What Is International Economics
Text B The International Economy
Text C Factor—Endowment Theory

Chapter Four International Trade Theories国际贸易理论
Text A Absolute Cost Theory
Text B Comparative Cost Theory
Text C The World Trade Organization

Chapter Five International Trade Policies and Measures国际贸易政策与措施
Text A Free 7rade or Protectionism7
Text B Free Trade in Asian Style
Text C Trade Policy Tools

Chapter Six International Trade Practice国际贸易实务
Text A IncoterlTIS 2010
Text B Cargo Insurance Guide
Text C Letter of Credit r

Chapter Seven International Business Negotiation国际商务谈判
Text A A Beginner’S Guide to International Business Negotiations
Text B United States Business Etiquette
Text C Eight Steps to Success in Negotiating--Importance of Business
Negotiating

Chapter Eight International Finance国际金融
Text A The IMF’S Role at a G1ance
Text B Exchange Rates
Text C Effort to Balance International Payments

Chapter Nine Monetary Banking货币银行学
Text A Money and Banks
Text B Who Needs a Swiss Bank
Text C What Is Money

Chapter Ten International Investment国际投资
Text A Foreign Direct Investment
Text B Trends and Recent Developments in Foreign Direct Investment
Text C China Is the Most Promising Source of FDI

Chapter Eleven Accountancy会计
Text A Accounting and Auditors
Text B Marsh to Make Payments More Transparent
Text C Accounting for Advertising Costs

Chapter Twelve International Business Law国际商法
Text A Formation of Agency
Text B Contract Law
Text C What Is Consideration9
……
Appendix Business Terms商务术语

Book Abstract

Microeconomics and Macroeconomics．
Adam Smith’is usually considered the founder of the field of microeconomics，thebranch of economics which today iS concerned with the behavior of individual entities such asmarkets，firms。and households．’In刀he vVcdJth of Nations，*Smith considered howindividual prices are set，studied the determination of prices of land，labor，and capital，andinquired into the strengths and weaknesses of the market mechanism．Most important，heidentified the remarkable efficiency properties of markets and saw that economic benefitcomes from the self-interested actions of individuals．Au these are still important issuestoday，and while the study of microeconomics has surely advanced greatly since Smith’S day，he is still cited by politicians and economists aHke．
The other major branch of our subject iS macroeconomics．which iS concerned with theoverall performance of the economy．Macroeconomics did not even exist in its modem formuntil 1935，when John Maynard Keynes published his revolutionary General Theory ofEmployment，Interest and Money．‘’’At the time，England and the United States were stillstuck in the Great Depression of the 1930s，and over one．quarter of the American labor forcewas unemployed． In his new theory Keynes developed an analysis of what causesunemployment and economic downturns，how investment and consumption are determined，how central banks manage money and interest rates，and why some nations thrive whileothers stagnate．’Keynes also argued that governments had an important role in smoothing outthe ups and downs of business cycles．Although macroeconomics has progressed far since hisfirst insights，the issues addressed by Keynes still define the study of macroeconomics today．
The two branches--microeconomics and macroeconomics--converge to form modemeconomics．At one time the boundary between the two areas was quite distinct。
……

Introduction

学生上学时要学好商务英语，阅读商务知识是一条重要途径；人职后要做好国际贸易工作，懂得商务语言是一个重要因素。本书用英语介绍经济学、发展经济学、国际经济学、国际贸易理论、国际贸易政策与措施、国际贸易实务、国际商务谈判、国际金融、货币银行学、国际投资、会计、国际商法、市场营销和经济管理等领域的某些相关专业知识，同时通过课后练习让读者巩固所学内容，提高英语应用能力，从而达到培养“两条腿走路”的复合型人才之目的。笔者期盼本书能助读者一臂之力。
本书主要特点如下：
一、本书具有选材广泛性和商务入门性。本书选材较广，内容涉及经济学、贸易、投资、金融、商法、市场营销及管理等诸多商务领域；另外，本书每个单元第一篇文章基本上以该门学科的扼要介绍为内容，让学英语专业的读者学习商务专业知识，以便对该门商务学科有一个粗略的了解，而不仅仅是为了学英语而阅读，这也是其具有商务入门性的道理所在。
二、本书除对课文中出现的重点、难点进行注释之外，对文中的难句或长句从英语语法和句子结构上加以剖析，进而给出全句中文意思，让中等以下英语水平的读者无需请教他人而能读懂整篇英语课文。
三、为了方便读者课外阅读，笔者收集了商务领域的部分商务术语（见附录），采用英汉两种语言进行释义（有些释义只是解释，非精确定义），供读者参考学习。
在编写本书的过程中，笔者引用和参考了一些文献资料，在此对其作者表示衷心感谢。
囿于水平，书中疏漏和讹误之处在所难免，恳请同行专家和读者批评指正。
本书配有教学课件（含练习答案）。

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