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Jingdong book

国际商务管理英语

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Jingdong book

国际商务管理英语

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Content Description

《国际商务管理英语》针对国际商务英语专业本科国际商务管理英语编写。《国际商务管理英语》共计16个单元，主要内容包括：管理和管理人员、跨文化管理、全球化与管理者、营销管理、战略管理、控制、组织、组织理论与设计、组织文化与组织行为、领导力、沟通、激励等方面的内容。《国际商务管理英语》依据管理学知识体系、借助要点注释、词汇解释、中文概述以及听力练习等形式，在帮助学习者学习国际商务管理英语的同时学习国际商务管理基本知识。《国际商务管理英语》既可作为商务英语专业教材也可作为经济管理类专业的教材，同时也可以作为MBA以及在职人员的自学教材，还可供有关专业人员和广大企业管理人员学习和参考。
Author Description

翁凤翔，教育部高校英语专业教学指导分委员会商务英语专业教学协作组专家组成员，中国国际商务英语研究会副理事长，中国外语教学研究会专门用途英语委员会常务理事，上海市学位办MTI教学指导委员会委员，上海海事大学外国语学院MTI教育中心主任，商务英语系主任，国际航运（商务）英语研究所所长，国际商务英语学科带头人。主要研究方向：商务英语研究，商务翻译学。兼任过英国伯明翰城市大学商学院客座教授，2002年9月一2003年9月在该大学商学院做访问教授，访问剑桥大学考试委员会，与英国专家研究剑桥商务英语证书（BEC）考试。2000年6月一8月年应邀参加德国汉诺威世博会，任商务翻译；2010年7月一8月，在英国朴茨茅斯大学做访问教授；2011年8月，赴韩国釜山进行国际航运英语调研；2014年10月到美国旧金山、芝加哥、纽约做国际商务项目调研；兼任一些涉外企业的国际商务顾问及商务英语翻译顾问。作为总主编主持出版了四套国际商务英语丛书（共25本），共主编出版著作与发表学术论文达50余本／篇。任《商务外语研究》、《中国ESP研究》学术期刊编委，上海航交所《航运交易公报》英文译审。主要教授研究生及本科国际商务导论、国际海事法规英语与翻译、国际营销英语等课程。
Catalogue

Unit 1 Management and，Managers
Part 1 Reading
Text 1 Introduction to Management
Text 2 Introduction to Managers
Part 2 Listening
I ． Management
II． The Role of the Financial Manager
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises

Unit 2 Managing Across Cuitures
Part 1 Reading19
Text 1 Introduction to Culture
Text 2 Culture Dimensions and International Management
Part 2 Listening27
What Is Corporate Culture?
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises

Unit 3 Globalization and Global Manager
Part 1 Reading
Text 1 Global Citizen
Text 2 Process Skills for Global Citizens
Part 2 Listening
Economic Globalization
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises

Unit 4 Marketing Management
Part 1 Reading
Text 1 Marketing Management
Text 2 Information Global Marketing Management
Part 2 Listening
The Speech of Mr． Charles P． Rodriguez
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises

Unit 5 Strategic Management
Part 1 Reading
Text 1 Strategic Management
Text 2 Strategic Planning & Management
Part 2 Listening
Strategy
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises

Unit 6 Control
Part 1 Reading
Text 1 Introduction to Control
Text 2 How Can Good Control Be Achieved?
Part 2 Listening
General Motors Announces Plan to Reduce Jobs and Factories
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises

Unit 7 General View of Organizing
Part 1 Reading
Text 1 Organizational Structure
Text 2 Learning Organization
Part 2 Listening
Modern Companies
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises

Unit 8 Organization Theories and Design
Part 1 Reading111
Text 1 Organization Theories
Text 2 Organization Design
Part 2 Listening
Core Competence
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises

Unit 9 Organizational Culture and Behavior
Part 1 Reading125
Text 1 Organizational Culture
Text 2 Organizational Behavior
Part 2 Listening
Corporate Culture
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises

Unit 10 Leadership
Part 1 Reading
Text 1 Concepts of Leadership
Text 2 Attributes of Leadership
Part 2 Listening
More Women Become National Leaders; When Will the U． S． Follow? 147
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises

Unit 11 Communication
Part 1 Reading
Text 1 Communication and Leadership
Text 2 Nonverbal Behaviors and Emotional Intelligence
Part 2 Listening
21st Century Skills
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises

Unit 12 Motivation
Part 1 Reading
Text 1 Motivation170
Text 2 Motivating Factors
Part 2 Listening
Maslow's Hierarchy of Needs
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises

Unit 13 Planning
Part 1 Reading184
Text 1 Planning
Text 2 Marketing Planning
Part 2 Listening
Marketing Planning
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises

Unit 14 Human Resource
Part 1 Reading
Text 1 Job Analysis
Text 2 Job Satisfaction
Part 2 Listening
HR Administration
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises

Unit 15 Managing Teams
Part 1 Reading
Text 1 The Leader-Member Exchange Theory
Text 2 Setting Up a Cross-Functional Team
Part 2 Listening223
Training and Appraisal
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises

Unit 16 Project Management
Part 1 Reading
Text 1 Project Management
Text 2 Project Management Process
Part 2 Listening
The Organization and Change of Companies
Part 3 Chinese Summary
Part 4 Word Study
Part 5 Exercises
Book Abstract

《国际商务管理英语》：
4.Culture Is Transmissive
Culture is capable of being transmitted from one generation to the next.Parents pass on culture traits to their children.Culture is transmitted not through genes but by means of language.Language is the main vehicle of culture.Language in its different forms like reading， writing and speaking makes it possible for the present generation to understand the achievements of earlier generations.But language itself is a part of culture.Once language is acquired it unfolds to the individual in wide field.Transmission of culture may take place by intuition as well as by interaction，
5.Culture Is Continuous and Cumulative
Culture exists， as a continuous process.In its historical growth， it tends to become cumulative.Culture is growing completely which includes in itself the achievements of the past and present and makes provision for the future achievements of mankind.Culture may thus be conceived of as a kind of stream flowing down through the centuries from one generation to another.Hence， some sociologists called culture the social heritage of man.
6.Culture Is Consistent and Interconnected
Culture， in its development， has revealed tendency to be consistent.At the same time， different parts of culture are interconnected.For example， the value system of a society， a society is closely connected with， its other aspects such as morality， religion， customs， traditions， beliefs and so on.
……

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