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Jingdong book

拯救雅虎：玛丽莎·梅耶尔传

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Jingdong book

拯救雅虎：玛丽莎·梅耶尔传

Name: 拯救雅虎：玛丽莎·梅耶尔传
Brand: Jingdong book
SKU: 3107017091
Price: 31.93 USD
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这是一段雅虎的历史——它的创造力、它突如其来的成功、它痛苦的衰落，还有它艰苦而缓慢的复兴。这是一个梅耶尔的成长故事——她羞涩的童年、手不释卷的学生时代、遵从兴趣的专业转变，还有多样的爱好和美好的家庭。在男性统治的科技行业，梅耶尔敏锐细致与冷峻铁腕并具。她打造核心产品，先后掌管谷歌、雅虎两大互联网巨鳄。她身负雅虎董事会和股东的殷切期待，领导拯救雅虎这场艰苦卓绝的斗争。

Content Description

《拯救雅虎：玛丽莎·梅耶尔传》披露了雅虎的内幕故事——它的创造力、突如其来的成功、缓慢而痛苦的衰落，直至迎来明星首席执行官玛丽莎·梅耶尔。
二十四岁，梅耶尔婉谢斯坦福导师留校任教的邀请，选择初创时期的谷歌，成为技术鬼才中一名普通工程师。六年后，梅耶尔打造了谷歌经典界面，跃升掌管搜索这一核心业务的副总裁，并成为深入人心的谷歌公众形象代表。
在男性文化占主导的科技行业，梅耶尔敏锐细致与冷峻铁腕并存，这一特征使她身负雅虎董事会和股东的殷切期待。她以五个月身孕赴任，十天后便着手进行大刀阔斧的改革：调整基层人事制度以鼓舞士气，大举收购社交网站以拓展用户与广告；精简产品线，全力提振核心业务，打造用户中心理念，强调移动终端应用。梅耶尔更在与阿里巴巴的股权回购大战中，作出延迟抛售股份的勇敢抉择，以阿里上市带来的充裕资金为核心业务改革取得强大支持，最大程度地保卫雅虎及其股东的利益。

Author Description

尼古拉斯·卡尔森，美国知名商业新闻网站《商业内幕》总编，擅长报道雅虎、脸书、推特、团购网等互联网公司，其雅虎报道获得2014年度Digiday“编辑成就奖”、2015年度镜奖。

Comments

本书生动描绘了梅耶尔精彩的职业奋斗，对她的关注突破性别局限。梅耶尔个性丰富，敢于挑战一切成规。
——《纽约时报》

玛丽莎·梅耶尔是我们时代富有魅力的科技领导人之一，雅虎是我们时代令人扼腕的互联网巨人之一。本书披露梅耶尔和雅虎的内幕故事，详尽又令人信服地描写了梅耶尔如何奋力扭转雅虎公司与其文化，而雅虎曾帮助塑造了互联网。
——理查德·沃尔夫，微软全国广播公司

这是一个精彩的企业故事，极为生动地再现了雅虎的历程。
——《金融时报》

这是一本引人入胜、让人一气读完的书……
——《财富》

Catalogue

序言季度绩效评估
第一篇
第一章杰夫·马雷特的大机器
第二章大人物特里·塞梅尔
第三章杨致远拒绝微软并购
第四章粗口卡罗尔·巴茨
第二篇
第五章羞涩的学生时代
第六章谷歌岁月
第三篇
第七章三赢的阿里巴巴交易
第八章丹·勒布的维权行动
第九章斯科特·汤普森的简历丑闻
第十章完美的首席执行官候选人
第四篇
第十一章希望
第十二章闪亮登场的时刻到了？
第十三章重整旗鼓
后记：你将如何解决像玛丽莎这样的问题？
关于资料来源的说明
致谢
参考文献

Book Abstract

Introduction

在这个世界上，玛丽莎·梅耶尔是独一无二的。2012年，她三十七岁，是一个妻子，一位准妈妈，一名工程师，然后，突然间，她成为了一家市值300亿美元的公司的首席执行官。
正是因为这些有点相互矛盾的特质，玛丽莎·梅耶尔具有独特的魅力。
在台上，站在几百人、几千人面前，她和蔼迷人，总是笑容满面。但是当在座只有几个人的时候，她变得既冷峻又直接，不讲情面。而在一对一的接触中，她根本就让人不敢对视。
梅耶尔说，自己是一个极客，但她看起来并不像。她金发碧眼，风姿动人，有好莱坞女明星的美貌。她的肖像经常出现在时尚杂志上，因为她对奥斯卡·德拉伦塔的痴迷、她的女性魅力，还有她含蓄的女权主义，她一直是时尚杂志的宠儿。但是梅耶尔明确反对女权主义——她在一生中大部分重要的会议场合都湿着头发，素面朝天。
十年间，包括在谷歌和雅虎工作期间，梅耶尔曾经炒掉过手下的几名设计师，因为这些设计师在做决策的时候，并没有基于硬性数据。但是梅耶尔自己在做决定的时候，不管是设计还是其他，也曾不止一次地仅仅是基于自己的直觉而已。
她的直觉往往是正确的——但也经常是错误的。不过，梅耶尔犯错的时候会很快纠正过来。
跟多数领导者一样，她希望下属能够服从命令——有时候仅仅因为她这样说，他们就该这样做。然而，她依然是对员工最开诚布公的首席执行官。
大多数梅耶尔这个级别的首席执行官——管理着一个像雅虎这种规模的、市值几十亿美元的上市公司——都八面玲珑，性格开朗，他们要是没有进入商业金融领域的话，很可能会成为政治家。擅长笼络人心。自来熟。能说会道。但梅耶尔不是那种人。生命中每个阶段的同事好友——从幼年时期到刚到雅虎的那些年——都说，梅耶尔是一个害羞的、不善交际的人。连她都说自己“害羞得不行”。
梅耶尔所经营的是美国中部最大的一家公司，她还是沃尔玛董事会的成员。尽管梅耶尔也是中部人，也喜欢卡特琳娜法式沙拉，然而她却希望，雅虎这个定位中端的品牌形象更加向她钟爱的那些高端杂志靠拢，比如《时尚》，或者《城镇》。
一方面，梅耶尔广受公众推崇；另一方面，在业内，梅耶尔却有很多敌人。他们说，她不近人情，自命不凡，荒谬可笑地沉迷于细节。他们说她对用户体验的那种顽固和执着下面，掩盖的是她对技术产业谋求利润的一面的不屑。还有她的内部小圈子，充满了盲目忠诚的年轻男女。
在偶尔关注她的工作的民众心目中，梅耶尔在加入雅虎之前的职业生涯——都是在谷歌度过的——充满了一次又一次的成功。事实并非如此。梅耶尔在谷歌一开始的表现非常引人瞩目，她设计了谷歌的主页，创建了谷歌的产品管理结构，成为公司的公众形象代表。她所在的公司是全球最强大的公司之一，而她是公司最有权力的人之一。然后，突然之间，她不再是那个人了。她很快就离开了那里。
在这个世界上，雅虎是独一无二的。
回顾20世纪90年代，整个互联网几乎就是雅虎的天下。雅虎是由两个小伙子创建的，其中一个在此之前几乎没有任何工作经历，另一个则在一个公共社区中长大，两个人都没有真正想过把他们的项目变成一桩生意。后来，它却在五年之内，成为了一个1280亿美元的大公司，让那些有几十年历史的媒体集团和科技巨头在它的面前都相形见绌。雅虎飞快地崛起，成为全世界最著名的互联网公司，然而雅虎也随着互联网泡沫同样飞快地从云端跌落尘埃。它损失掉了几乎全部市值。
然而，雅虎的用户依然保持了对这家公司的忠诚度，也依然热爱着这个欢乐的品牌。在其后的十年中，几十名杰出的、辛勤奋斗的高管试图在这种忠诚度之上，重建雅虎早期的辉煌。有些人在一段时间之内取得了成功，但是没人能阻止雅虎慢慢地滑向边缘。
后来，在2012年，玛丽莎·梅耶尔出现了——没错，她身上争议满满，但她也斗志满满。
本书是一个开诚布公的、关于雅虎内部的故事——它的创造力、它突如其来的成功、它缓慢而痛苦的衰落，还有它的明星首席执行官。本书介绍了头十五年经营雅虎的人们。它深入剖析了他们内心的想法，当他们作出天才的决定，或者酿成重大失误的时候。
本书介绍了玛丽莎·梅耶尔在谷歌的起起落落。在她二十四岁加入谷歌的时候，她仅仅是一名平凡的工程师，有点害羞。几年内，她就成为了经营着整个公司的秘密决策集团的一员。但是，这一路之上，她也颇有树敌，最终，他们还是击败了她。
本书介绍了梅耶尔之所以会来到雅虎，是因为几名国际商业人士：一名言辞犀利的纽约对冲基金经理、一位加拿大互联网推广人、一个能干的香港谈判专家，还有一名来自东京的亿万富翁。
最后，本书介绍了在雅虎，玛丽莎·梅耶尔是如何跟时间赛跑的。2012年夏天，玛丽莎·梅耶尔加入雅虎的时候是最棒的时机。公司投资了一家名叫“阿里巴巴”的中国创业公司，因为阿里巴巴的蓬勃发展，雅虎的股价开始飙升，她恰恰是在此之前就加入了雅虎。投资人们蜂拥而至，他们几乎不在乎梅耶尔经管的核心业务的季度运营状况。对梅耶尔来说，这是一个巨大的优势。跟大多数彻底改变的首席执行官不同，在她改造雅虎时，不会冒出一堆要求即时结果的投资人——这可是一件很奢侈的事情。
但是，阿里巴巴带来的掩护不会永远存在下去——有效期只有短短两年，在它上市之前。然后，人们将再次基于其核心业务的利润情况来审视雅虎。玛丽莎·梅耶尔能否将公司改造好，迎接它的再次盛大亮相呢？

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