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Jingdong book

平面设计其实很简单（全彩）

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Jingdong book

平面设计其实很简单（全彩）

Name: 平面设计其实很简单（全彩）
Brand: Jingdong book
SKU: 3108007531
Price: 48.95 USD
Availability: OutOfStock

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Content Description

在我们的日常生活中，几乎每天都能接触到各式各样的平面设计作品，大到街头的巨幅海报，小到一张宣传单页，皆隶属于平面设计的范畴。在本书的编写之初，笔者考虑到某些读者对理论性的传统读物存在着抗拒心理，因此，特意在写作形式上加以改变，并试着采用一种相对轻松的图文化编写形式，让读者能够在相对轻松的氛围中阅读本书。
本书共分为7章，分别从平面设计的基础理论、与设计相关的创意与灵感、平面设计的四大构成要素等多个方面，深入剖析平面设计这门综合性的设计学科。
除了图文化的编写模式以外，“设计手札”与“设计陷阱”是本书的两大特色，其中“设计手札”主要围绕着与理论相关的推理性案例进行讲解；“设计陷阱”则侧重于发掘日常设计中常常出现的设计失误来解析并修正，避免读者犯同样的错误。最后，希望读者在通读本书以后，能够在深化自身平面理论知识的同时，审美理论与设计水平也能得到质的飞跃。

Author Description

Sun I 视觉设计，国内知名设计类及艺术绘画类图书作者团队。出版的图书系类有：《设计的法则系列》《设计1分钟秘笈系列》《配色速查系列》等。与国内多家设计及艺术类优秀出版社合作，出版了不少畅销书和长销书。

Catalogue

第1章
三个阶段，让你真正认识平面设计
1．1 你知道吗？什么是平面设计 2
1．1．1 理清平面设计的构成要素 2
1．1．2 平面作品有哪些？你的作品是给谁看的？ 3
1．2 你学会理清设计思路了吗？ 6
1．2．1 找准设计方向，将作品视觉化 6
1．2．2 你的设计在表达什么？ 8
1．3 你的设计如何打动人心 9
1．3．1 抓住眼球的画面内容 9
1．3．2 引发共鸣 10
第2章
设计需要的是创意与灵感
2．1 创意就是要天马行空 12
2．1．1 创造性思维的思考方式 12
2．1．2 联想是打开创造性思维的关键 17
2．1．3 学会运用“修辞手法” 20
2．2 睁大眼睛寻求灵感 26
2．2．1 在生活中寻找灵感 26
2．2．2 在别人的设计中获取灵感 28
2．3 让设计脱胎换骨 32
2．3．1 如果作品会说话 32
2．3．2 细节决定命运 35
第3章
设计的关键是选好图
3．1 你知道吗？图的重要性 40
3．1．1 图片与图形的优劣势分析 40
3．1．2 发掘图中的信息量 42
3．2 如何处理和用好图片 45
3．2．1 裁剪使图片更完美 45
3．2．2 找准主体，分清虚实 53
3．2．3 图片组合有讲究 55
3．3 如何做好和用好图形 59
3．3．1 图形的三种形态 59
3．3．2 浓缩即是精华的图形符号 64
3．3．3 不可不知的图形创意方式 67
第4章
不可思议的色彩搭配
4．1 了解色彩让设计更加有趣 76
4．1．1 或许，你不是那么了解色彩 76
4．1．2 色彩的情感与性格 79
4．1．3 色彩的感官暗示 85
4．1．4 为作品配个好颜色 92
4．2 将画面做得有声有色 96
4．2．1 笼络人心的配色技巧 96
4．2．2 教你如何利用色彩衬托主角 101
4．2．3 巧妙用色，让你的作品更加出彩 105
4．3 寻找最佳的细节色彩 109
4．3．1 找出藏在作品中的色彩 109
4．3．2 迎合作品风格的色彩选择 112
4．3．3 如果没有更好的选择，黑白也是不错的选择 114
第5章
文字就是设计工具
5．1 读懂文字 118
5．1．1 从三个角度解读文字 118
5．1．2 每种字体都有一种个性 121
5．2 文字设计有妙招 125
5．2．1 让文字乖乖排好队 125
5．2．2 重点文字要强化 129
5．2．3 让文字立体起来 133
5．2．4 将文字连接起来 135
5．2．5 让文字成为图形 137
5．2．6 为文字穿上衣服 139
第6章
暗藏玄机的版面设计
6．1 你想要怎样的版面效果？ 144
6．1．1 选择合适的版面率 144
6．1．2 挑选适合的图版率 146
6．1．3 双“率”运用 148
6．2 增强版面魅力的N种小技巧 151
6．2．1 必不可少的版面网格 151
6．2．2 学会版面分割 156
6．2．3 直观醒目的满版式设计 159
6．2．4 单向型版面流程带来的简单视觉效果 161
6．2．5 曲线型流程带来的视觉牵引力 166
6．2．7 赢得关注的交叉式构图 173
6．2．8 棱角分明的直线型几何构图 175
6．2．9 突出主题的中轴式构图 178
6．2．10 聚散型版面带来的不同情感 180
6．2．11 带来超强聚焦力的向心与离心型版面 184
6．2．12 根据作品需求调节版面重心 186
6．2．13 调节版面的小秘密 188
第7章
在实践中升华设计思维
7．1 贴心又有型的小物件设计 196
7．1．1 让名片成为一名称职的“宣传者” 196
7．1．2 简单、实用的图表设计 206
7．2 需要更多思考的平面设计作品 214
7．2．1 学会广而告之 214
7．2．2 探秘网页设计的灵魂 222
7．2．3 大胆挑战书籍装帧 226

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Jingdong book

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