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Jingdong book

交互设计:以用户为中心的设计理论及应用

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《交互设计:以用户为中心的设计理论及应用》要点包括:

以用户为中心的设计

合作

与客户一起工作

用户研究

交互设计文档

将用户体验品牌化

可用性测试

营销体验

交互设计的未来

Content Description

交互设计无处不在!屏幕就在我们身边——电视、电话、电子牌、电子阅读器及电脑。屏幕出现在我们的汽车仪表盘、飞机座椅背面、ATM机和app上。我们与之交互,为了娱乐、查找信息、导航、购物、找工作,以及其他各种事情。无论你看向哪里,都有一块屏幕。

今天,许多顶级交互设计师运用称之为“以用户为中心的设计”方法来应对为屏幕而设计所面临的挑战。他们将屏幕的使用者置于设计过程的核心。通过这样做,设计师能够在任何设备的任何屏幕上创造出易学易用且有趣的界面。

《交互设计:以用户为中心的设计理论及应用》以14个简洁易懂的章节阐述“以用户为中心的设计”方法。关键课程通过配图的案例研究得到了强调,这些案例均来自当今顶级的交互设计师的作品。

Author Description

Andy Pratt(安迪.普拉特),拥有超过12年制作交互媒体的经验,他的作品屡次获奖。他给包括史密森尼学会、芝麻街工作室、美国卡通电视网、诺金软件公司、The-N、Wenner媒体、乐高、特纳广播公司等世界上的大型品牌提出了很多观点和策略。Andy同时也是交互产业自定义引用网站Pricetaghq.com的联合创始人。他还是纽约视觉艺术大学的副教授,在MFA项目中教授交互媒体。Andy同时还担任位于纽约的Funny Garbage交互设计事务所的创意总监。

Jason Nunes(杰森.纽奴斯),有一套以故事为本的以用户为中心的设计方法,他将这种设计方法使用了15年,为软件、网页、移动设备和交互电视用户提供创新性的、直觉的、有趣的体验。Jason曾经多次参与国际性项目的管理,带有一支自己的团队,并且以个人身份担任很多不同客户的顾问,这些内容包括媒体、娱乐、金融、远程通信、卫生保健和技术等多个方面。
他的客户包括美国广播公司(ABC)、英国广播公司(BBC)、花旗银行、美国有线电视新闻网(CNN)、可口可乐、Eidos娱乐、娱乐体育节目电视网(ESPN)、ILM商业、麦格劳希尔高等教育、美国大都会人寿保险公司、Monster公司、MTV电视台、诺基亚、美国国家公共电台(NPR)、Orange杂志、路透社、史密森尼自然地理博物馆、Teen Nick频道以及时尚杂志。
Catalogue

引 言 p.6

1.“以用户为中心的设计”是什么?为什么需要这种设计? p.12

2.与你的团队和客户合作 p.24

3.目标、用户和成功的标准 p.34

4.了解你的用户 p.52

5.了解你的竞争对手 p.74

6.内容为王 p.84

7.为合适的设备进行设计 p.96

8.引导、刺激和吸引用户 p.114

9.搭建网站地图、线框和原型 p.124

10.体验的品牌化 p.146

11.你能够从可用性测试中得到什么? p.166

12.即使你的设计完成了,客户也不会送上门来——体验的营销 p.184

13.观察、学习和适应 p.194

14.放眼未来 p.208

资 源 p.220

投稿人 p.222

关于作者 p.224

鸣 谢 p.224

Book Abstract

100个用户体验设计的背景

在一次网络问卷调查中,我们向用户体验设计的专家提出了三个问题:是什么样的专业背景使你获得了与用户体验相关的职位?你在哪里生活?你现在工作时的头衔是什么?

在这次对设计师进行的详细调查中有很多地方很难说是符合科学的调查方法的。例如,“专业背景”就是一个模糊的概念。但是正如我们所预料的,调查的结果表明从事这个职业的人群有着多种多样的专业背景。为了满足交互设计对人员的要求,各个大学都在启动针对性的培养项目,这门学科的前景亦在发生变化,交互设计成为越来越多的人刚刚踏入职场时所关注的对象。

我们还发现,这次调查得到的职务头衔的统计非常有趣。有很多是在意料之中的,比如用户体验设计总监、用户体验设计指导以及信息架构设计师等。然而,也有诸如前端开发、设计总监和计算机工程师等出现在调查中。尽管不是很明显,这些职位的出现从侧面反映出在交互设计工作中,对用户体验的熟识程度受到了相当的重视。其中我们最喜欢的一个头衔是:高端黑客。

由于数字化设计的持续扩张,新的专业队伍将会随着其不断变化的需求而日渐壮大。一个针对内容策划或社会媒体经理的调查案例也得到了与这次调查相似的多样化的专业背景与职务头衔。交互设计这一领域每时每刻都在发生着变化。终将有一天,在你回顾你所从事过的工作时,你会惊异于你作为设计师的工作是如何变化的。

……

Introduction

引 言

从网站到移动设备、从建筑到服务的设计,交互设计现在已经无处不在。作者撰写本书的目的就是对各种形式的交互设计进行介绍。本书对一些伟大的交互设计师在希望给人们提供良好用户体验时使用的技巧与策略进行大量列举——这些体验能够吸引用户的注意,与用户进行交流,并鼓励用户与之进行互动。

我们在这里所说的交互设计,可以认为是基于屏幕体验的设计。如今,设计师们对交互设计复杂细节的学习已日趋重要。我们身边出现了越来越多各种各样的屏幕,交互设计已经不能仅仅针对我们的电脑屏幕了。我们常见的拥有显示屏的设备有电视机、手机、平板电脑、电子书、汽车面板、ATM机、超市自助收款台、各种电气用具等。即使你从事的设计工作是传统的印刷、动画以及工业设计,你也有机会让你的设计——你的产品和体验——以某种形式进行数字世界中的交互。你的设计可能需要一个屏幕作为载体,或者干脆就是在屏幕上显示的内容。

值得注意的是,很多最优秀的交互设计师都拥有传统设计的背景——印刷、动画,甚至创意写作。

也就是说,设计系的学生、传统设计师,以及其他对设计有兴趣并希望对交互设计和以用户为中心的设计(UCD)的实践进行初步了解的人,都可以阅读本书。本书并不会按部就班地对“怎么设计”进行讲解——其中部分原因是,我们认为没有一个可以完美概括所有设计的方法。相对地,我们将着重介绍能够将以用户为中心的设计与实际操作相结合的成功的交互设计项目。我们将探讨这些项目的内容,以及为什么在这些设计项目中能够诞生成功的产品。

以用户为中心的设计,简言之即针对使用者进行的设计。以用户为中心的设计需要将人——也就是用户——置于设计过程的中心。我们相信,如果按照以用户为中心的设计过程进行操作,同时将注意力集中在对真实用户的理解并满足其需求,我们将会创造更多成功的设计、有用的产品,以及更多的快乐。人类固有的社会性也会得到满足。

当然,所有的设计项目都有自己的特点,因此作为设计师,设计中的很多变量不得不纳入考虑范围——方案、预算、日程安排,以及谁将为我们设计出的产品买单。我们已经过了对网页、移动设备、公共服务终端、电视机顶盒、平板电脑和其他设备的设计体验如饥似渴的时代。我们已经拥有很多交互设计创造的工具、应用、游戏,各种可消费内容的交互体验——从照片到视频,以及更多不同种类的产品。不论这些设计是成功的还是失败的,我们接触过的许多用户体验设计都让我们坚信,为实实在在的人而进行设计,了解他们的身份、他们想要什么、他们身在何处、他们从事何种工作,以及最终如何满足他们的需要,定会让我们进行更好的设计,创造出更成功的产品,获得更多作为设计师的满足感。

我们希望这本书能够给年轻的设计师们带来一些新的思考方式和设计方法,最终使他们通过运用这些方式与方法做出更满意的设计。

——Andy Pratt & Jason Nunes

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