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Jingdong book

一学就会：最丰富最好玩的经济课堂

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Jingdong book

一学就会：最丰富最好玩的经济课堂

Name: 一学就会：最丰富最好玩的经济课堂
Brand: Jingdong book
SKU: 3110036111
Price: 25.73 USD
Availability: OutOfStock

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你知道作为消费者，怎么做出消费决策吗？你知道作为厂家，怎么做出生产决策、如何定价吗？你知道宏观经济是怎样运行的吗？你知道当前炙手可热的经济热点究竟是怎么回事吗？你知道理财的重要性和如何理财吗？……
在生活中，边际效用理论告诉我们为什么幸福总在递减，成本机会理论告诉我们不上大学可能有更大的成就，杠杆原理教给我们如何以小博大获得成功，沉没成本理论告诫我们拿得起就要放得下，成本效益分析指导我们做人做事的学问，蝴蝶效应警告我们别让小事掀起波澜。
在工作中，经济学要求进行成本控制提高利润，要放弃已经沉没的成本，进行时间管理才能让工作的价值最大化，要努力为自己增添价值，专才比全才收益更多。
在恋爱中，经济学告诉我们的诀窍就是不要抱太高的预期，恋爱要全力以赴的投入，用心营造浪漫才能让恋爱效用最大化，恋爱的公式永远都是不等号，别让恋爱的价值从结婚之时开始贬值。……
现学现用：每个人都需要一点经济学，带你畅游简单、好玩的经济学世界。
有趣的小故事，幽默风趣的讲解，让看起来高深莫测的经济学道理变得明白易懂，带来愉快、轻松的阅读体验。当你像经济学家一样侃侃而谈，议论当前的经济热点时，当你头头是道地从经济学的角度分析生活中遇到的问题时，你就会感受到经济学的无穷魅力。

Content Description

经济学无处不在，经济学的应用已经深入到人们生活的每一个细节，基本上人们的所有活动都可以从经济学的角度进行分析。在这样的情况下，如果你不懂经济学，岂不是会损失很大？对于大多数人来说，经济学都很高深，但是看过《一学就会：最丰富最好玩的经济课堂》，你会发现经济学一点都不难学。不但不难学，还很好玩！有趣的小故事，幽默风趣的讲解，使那些看起来高深的经济学道理变得明白易懂。这就是《一学就会：最丰富最好玩的经济课堂》区别于其他经济学书的地方——有趣而易理解。

Catalogue

第一章走近经济学——离幸福最近的美妙学科
揭开经济学的神秘面纱
你的生活为什么需要经济学
让我们从宏观着眼，微观着手
你是一个“合乎理性的人”吗
无处不在的“信息对称”假设
你知道经济学中最根本的概念吗

第二章经济学常识——生活中随处可用的理论
为什么幸福不能冷冻保鲜
把资源用在最合理的地方
岁月流逝，资产是增值还是贬值
决定我们经济生活的跷跷板
你对GDP有多少了解
替代品存在的意义
我们天生都爱利润最大化

第三章生活经济学——用经济理论思考规划人生
为什么我们很难越来越幸福
你愿意从大学退学吗
怎样用一个支点撬起地球
潇洒地与往事说再见
分析完成本效益再做决定
系成败于一身的是小细节

第四章职场经济学——助力事业发展如虎添翼
你的人生是受惯性推动的吗
随手关上你身后的门
时间对你有多大价值
为企业省下每一分钱
关注制约你的短板
自身价值决定市场和价格
一招鲜VS．门门通

第五章消费经济学——你的钱都花到哪里去了
火眼金睛识别真假打折
你知道沃尔玛是怎样赢利的吗
别忘了问问自己是否需要
让钱花得更满意更幸福
受情感支配的买涨不买跌
做一个计算性价比的聪明消费者
你经常花钱买心理高度吗

第六章经商经济学——在市场蛋糕中分一大块
第七章人脉经济学——人情与利益双赢的投资
第八章投资经济学——打理财富让钱帮你工作
第九章信息经济学——即便是风也要嗅出来历

Book Abstract

一个男青年虔诚地用草编成戒指，给心仪的女孩戴在手指上，两个人感觉这一刻就是人间的天堂。多年后，当他们步入中年有钱有地位之后，丈夫再给妻子买多少钻戒都没有当初那份相依相知的柔情。
一个七十多岁的老奶奶，几年前随儿女去了美国，可是她却总怀念在国内“文革”的时候。那年代，什么都稀缺，她一大清早就在菜市场排队，排两三个钟头，才能买一条胖头鱼，回到家再分成三段，中间清蒸、鱼头做砂锅、鱼尾再红烧，吃上几口鱼能让全家高兴上几个星期。可是到了美国之后，生活一天比一天好，可是她吃什么都没有了原来的味道。
那些曾经带来喜悦和满足的东西，它们本身的价值和作用并没有改变，只是因为时过境迁，我们的品味和需求都发生了变化，或者简单地说，我们早已习惯了这样的感受，于是不再把这种状态当做幸福了。
不过，任何事情都有相反的一面，边际效用递减率也有意外。例如嗜酒如命的人，就是越喝越高兴；或者集邮爱好者收藏一套“文革”邮票，那么这一套邮票中最后收集到的那张邮票的边际效应是最大的。
大家熟悉的超级女生节目，有一个场面是这样的：两个女生站在台上被观众投票决定胜负，情况很紧张，两位选手一上一下的，最终，15比15平。还有最后一票，那个人投给谁谁便会能够继续参加比赛，而另一位便会被淘汰！在观众的叫声中，他缓缓地走向其中一位。
这个时候，这最后一票对于选手来说，效用肯定最大，她肯定记得这个最后给自己投了一票的人，感谢他让自己获得了胜利。这就是边际效用递减率的反例，生活中我们也可以依样画葫芦，让幸福不再递减。
一位妻子觉得自己的丈夫一点也不浪漫，既不会说甜言蜜语，也不会宠自己，于是想跟他分开一段时间。男人问她：“怎么做才能改变你的决定？”这位妻子说：“只要你回答我一个问题，令我满意就行了。假如我非常喜欢悬崖上的一朵花，而你去摘的结果是百分百的死亡，你会不会摘给我？”丈夫沉思了良久，说：“老婆，我不会去摘，但请容许我陈述不去摘的理由。你只会用电脑打字，却总把程序弄得一塌糊涂，然后对着键盘哭，我要留着手指给你整理程序；你出门总是忘带钥匙，我要留着双脚跑回来给你开门；你在自己的城市里都常常迷路，我要留着眼睛给你带路；你不爱出门，我担心你得上自闭症，因此我要留着嘴巴陪你说话；你总盯着电脑，健康已经磨损了一部分，我要和你一起慢慢变老，给你修剪指甲，帮你拔掉让你懊恼的白发，拉着你的手，在海边享受阳光和沙滩。”最后一个理由，男人大声说：“我坚信没有一朵花，能像你的面孔那样美丽，所以，我不舍得为摘一朵花而死掉，在我不能确定有人比我更爱你之前……”
……

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