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Jingdong book

微观经济学

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Books Economy Economic Theory

Jingdong book

微观经济学

Name: 微观经济学
Brand: Jingdong book
SKU: 3110047491
Price: 25.10 USD
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《微观经济学》借鉴和参考了国内外近年来的微观经济学教科书，并采取了实用主义的观点，结合多年的教学实践，对名家大师的理论进行了整合。为了适应短学时的教学实际，书中没有更多地说明理论的发展过程和学派的不同争论，而是采用了简洁易懂的语言或通俗定义，直接介绍原理和应用，直接提出问题。所以，全书以比较少的篇幅容纳了较多的内容。

Content Description

《微观经济学》是为了适应经管类应用型人才的社会发展需求而编写的。全书共12章，全面而系统地阐述了微观经济理论的主要内容，主要有导论，需求、供给及弹性理论，消费者行为理论，生产理论，成本理论，完全竞争市场，不完全竞争市场，生产要素的需求理论，生产要素的供给理论，一般均衡论，福利经济学，市场实录与政府的微观经济政策。每章附有案例，便于学生加深对知识的理解和掌握，提高其运用经济学原理与方法分析经济现象的能力。《微观经济学》可作为高校经济管理类平台课教材，也可供高级管理人员参考。

Catalogue

第1章导论
1.1 稀缺性与经济学
1.1.1 资源的稀缺性
1.1.2 生产可能性曲线、机会成本和选择
1.1.3 资源配置问题与经济学
1.2 微观经济学的研究对象及其主要内容
1.2.1 微观经济学的研究对象
1.2.2 微观经济学的主要内容
1.3 微观经济学的研究方法和基本假设
1.3.1 实证经济学与规范经济学
1.3.2 实证分析的工具
1.3.3 基本假设条件
1.4 对微观经济学的鸟瞰
1.5 现代西方经济学的发展脉络
1.5.1 早期经济思想
1.5.2 重商主义
1.5.3 古典经济学
1.5.4 庸俗经济学
1.5.5 庸俗经济学后
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第2章需求、供给及弹性理论
2.1 需求理论
2.1.1 需求、需求函数
2.1.2 需求表、需求曲线
2.2 供给理论
2.2.1 供给、供给函数
2.2.2 供给表、供给曲线
2.3 供求曲线的共同作用
2.3.1 均衡
2.3.2 均衡的决定
2.3.3 均衡的变动
2.4 弹性理论
2.4.1 弹性的一般含义
2.4.2 需求的价格弹性
2.4.3 供给的价格弹性
2.4.4 弹性概念的扩大
2.5 供求理论的实际应用
2.5.1 价格限制
2.5.2 "薄利多销"与"谷贱伤农"现象
2.5.3 0PEC不能通过限产在长期中保持石油高价格的原因
2.5.4 征税或补贴的影响
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第3章消费者行为理论
3.1 效用论概述
3.1.1 效用的含义
3.1.2 效用的衡量
3.2 基数效用论的边际效用分析
3.2.1 总效用与边际效用
3.2.2 边际效用递减规律
3.2.3 基数效用论者的消费者均衡
3.2.4 边际效用分析法的运用
3.3 序数效用论的无差异曲线分析
3.3.1 无差异曲线
3.3.2 预算线
3.3.3 序数效用论者的消费者均衡-.
3.3.4 无差异曲线分析法与边际效用分析法的比较
3.4 序数效用论的个人需求曲线的推导
3.4.1 价格一消费曲线
3.4.2 个人需求曲线的推导
3.5 替代效应和收入效应
3.5.1 替代效应和收入效应的含义
3.5.2 正常品的替代效应和收入效应
3.5.3 低档品的替代效应和收入效应
3.5.4 吉芬品的替代效应和收入效应
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第4章生产理论
4.1 企业理论
4.1.1 企业
4.1.2 企业理论的研究
4.1.3 企业的形式
4.2 生产函数
4.2.1 生产函数概述
4.2.2 常见的生产函数
4.3 一种可变生产要素的生产函数
4.3.1 总产量、平均产量和边际产量
4.3.2 边际收益递减规律
4.3.3 一种生产要素的合理投入
4.4 两种可变生产要素的生产函数
4.4.1 两种可变生产要素的生产函数的含义
4.4.2 等产量曲线
4.4.3 等成本线
4.4.4 两种生产要素的最优组合
4.5 规模报酬
4.5.1 规模报酬的含义
4.5.2 规模报酬的变动
4.5.3 适度规模
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第5章成本理论
5.1 成本的概念
5.1.1 会计成本和机会成本
5.1.2 显成本和隐成本
5.1.3 增量成本与沉没成本
5.1.4 固定成本与可变成本
5.1.5 利润
5.2 短期成本分析
5.2.1 短期总产量与短期总成本
5.2.2 短期成本的分类和各种短期成本曲线之间的关系
5.2.3 短期产量曲线与短期成本曲线之间的关系
5.3 长期成本分析
5.3.1 长期总成本函数和长期总成本曲线
5.3.2 长期平均成本函数和长期边际成本函数
5.3.3 长期平均成本曲线
5.3.4 长期边际成本曲线
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第6章完全竞争市场
6.1 市场的类型
6.1.1 市场的概念
6.1.2 市场结构
6.2 完全竞争厂商的需求曲线和收益曲线
6.2.1 完全竞争市场的含义与条件
6.2.2 完全竞争厂商的需求曲线
6.2.3 完全竞争厂商的收益曲线
6.3 厂商均衡的实现条件
6.3.1 完全竞争厂商均衡条件的数学推导
6.3.2 完全竞争厂商均衡条件的几何推导
6.4 完全竞争厂商的短期均衡和短期供给曲线
6.4.1 完全竞争市场的短期均衡
6.4.2 完全竞争厂商的短期供给曲线
6.4.3 完全竞争行业的短期供给曲线
6.4.4 生产者剩余
6.5 完全竞争厂商的长期均衡
6.5.1 厂商最优生产规模的选择
6.5.2 厂商进入或退出一个行业
6.6 完全竞争行业的长期供给曲线
6.6.1 成本不变行业的长期供给曲线
6.6.2 成本递增行业的长期供给曲线
6.6.3 成本递减行业的长期供给曲线
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第7章不完全竞争市场
7.1 完全垄断市场
7.1.1 完全垄断市场的含义、特征与形成原因
7.1.2 完全垄断厂商的需求曲线和收益曲线
7.1.3 完全垄断厂商的短期均衡
7.1.4 完全垄断厂商的长期均衡
7.1.5 完全垄断厂商的供给曲线
7.1.6 价格歧视
7.2 垄断竞争市场
7.2.1 垄断竞争市场的含义与条件
7.2.2 垄断竞争厂商的需求曲线和收益曲线
7.2.3 垄断竞争厂商的短期均衡
7.2.4 垄断竞争厂商的长期均衡
7.2.5 垄断竞争与完全竞争的比较
7.2.6 非价格竞争
7.3 寡头垄断市场
7.3.1 寡头垄断市场的含义与条件
7.3.2 古诺模型
7.3.3 斯威齐模型
7.4 博弈论基础
7.4.1 博弈论的基本要素
7.4.2 博弈均衡的基本概念
7.4.3 寡头厂商的共谋及其特征
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第8章生产要素的需求理论
8.1 要素需求的含义及其特点
8.2 完全竞争厂商的利润最大化
8.2.1 完全竞争厂商的含义
8.2.2 边际产品价值
8.2.3 要素价格
8.2.4 完全竞争厂商使用要素的原则
8.3 完全竞争厂商对生产要素的需求曲线
8.4 完全竞争市场的要素需求曲线
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第9章生产要素的供给理论
9.1 要素供给的理论基础
9.1.1 要素供给者
9.1.2 要素供给原则
9.2 劳动供给曲线和工资率的决定
9.2.1 劳动供给的时间配置模型
9.2.2 劳动供给曲线
9.2.3 劳动市场均衡与工资率的决定
9.2.4 工资差异
9.3 资本供给曲线和利息的决定
9.3.1 资本和利率
9.3.2 资本供给曲线
9.3.3 资本市场均衡与利率的决定
9.3.4 利率差异
9.4 土地供给曲线和地租的决定
9.4.1 土地和地租
9.4.2 土地供给曲线
9.4.3 土地市场均衡与地租的决定
9.4.4 地租差异
9.4.5 租金、准租金和经济租金
9.5 洛伦兹曲线和基尼系数
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第10章一般均衡论
10.1 局部均衡和一般均衡概述
10.1.1 局部均衡
10.1.2 一般均衡
10.1.3 一般均衡与局部均衡的区别与联系
10.2 一般均衡状态分析
10.3 投入一产出分析与一般均衡
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第ll章福利经济学
11.1 判断经济效率的标准
11.2 交换的帕累托最优条件
11.3 生产的帕累托最优条件
11.4 交换和生产的帕累托最优条件
11.4.1 问题和假定
11.4.2 生产可能性曲线
11.4.3 生产和交换的最优
11.4.4 总结
11.5 完全竞争和帕累托最优状态
11.6 社会福利函数
11.6.1 效用可能性曲线
11.6.2 社会福利函数
11.6.3 不可能性定理
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第12章市场失灵与政府的微观经济政策
12.1 垄断
12.1.1 垄断与低效率
12.1.2 政府对垄断的管制
12.2 外部性
12.2.1 外部性的概念及分类
12.2.2 外部性与经济效率
12.2.3 外部性的成因
12.2.4 消减外部性的对策
12.3 公共物品
12.3.1 公共物品的特征及分类
12.3.2 公共物品与市场失灵
12.3.3 政府对公共物品的供给
12.3.4 对公共资源的保护
12.4 信息不对称
12.4.1 信息不对称的产生及原因
12.4.2 道德风险和逆向选择
12.4.3 解决信息不对称的对策
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