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Jingdong book

分享时代：如何缔造影响力

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Jingdong book

分享时代：如何缔造影响力

Name: 分享时代：如何缔造影响力
Brand: Jingdong book
SKU: 3110066281
Price: 43.17 USD
Availability: OutOfStock

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从个人分享到企业分享，从扩大影响到打造品牌，深度挖掘分享背后的逻辑，直击企业营销痛点，驱动营销变革的新思维，推动社会和经济发展的新动能！腾讯CEO马化腾在2016年两会期间提了一个大胆的预言：分享经济将成为促进经济增长的新动能。随着科技的发展，生产力和社会财富快速提升，经济过剩成为全球新问题。经济过剩带来了经济剩余资源，在企业层面体现为闲置库存和闲置产能，在个人层面则表现为闲置资金、物品和认知盈余。分享经济，恰恰是一种通过大规模盘活经济剩余而激发经济效益的经济形态。本书作者是一位出色的营销人员，他认为，分享时代已经拉开了序幕。信息的盈余和互联网平台的发展使得分享成为可能，分享可以从个人层面上升到商业层面、经济层面，影响我们生活的方方面面。分享时代，人人都可以成为影响者，《分享时代：如何缔造影响力》详细解读了分享的本质和如何通过分享提升个人和企业的品牌。

Content Description

使用Uber打车、点开微信看“朋友圈”、上大众点评网站看评分并订购美食、从Airbnb预定房间……数字化科技已经渗透到我们生活、工作的方方面面。分享变成了一种随时、随地都可以发生的事。分享在我们这个时代被赋予了非同一般的意义。它一路从个体社交行为进阶到商业模式进而影响到经济的发展。

畅销书作者克雷默为我们带来了大量生动有趣的分享案例，在这些案例中他剖析了人类分享的本质，同时为读者介绍了分享的场景以及分享经济在未来发挥的力量。个人和企业应该如何通过分享吸引更多眼球从而提升自身的品牌价值？怎样把握优秀的分享时机“吸粉”？不同的社交平台都有什么特点，应该如何去分享才有效？个人和企业的影响力如何通过分享来扩大……

现如今的企业不仅仅是在和别的品牌比拼影响力，它们也是在和目标群体的朋友圈、足球比赛、音乐列表争夺关注。纷扰的信息世界，如何更多利用分享平台，把有价值的内容传递到目标客户是无数企业当下想要做的。透过这本书，你可以挖掘到分享背后的逻辑。分享时代，如何缔造个人或是企业的影响力，本书将给予解答。

Author Description

布赖恩·克雷默（Bryan Kramer），知名的演讲人、咨询师、教练、畅销书作者。他同时是PureMatter的董事长、首席执行官，他带领着该公司保持了连续10年的业绩增长，PureMatter被媒体评为硅谷发展速度很快的公司之一。他经常就分享的相关话题在世界各地演讲。他在该领域的研究为他带来了多项荣誉。《福布斯》将其列为“25名值得追随的影响者”之一。此外，他还于2015年创建了H2H大学。

Comments

如果你想成为你所从事的行业的知名人士，学会分享他人的成果是一条捷径。克雷默极好地向我们展示了如何分享以及为何分享。

--罗伯特·斯考伯，Rackspace未来学家

“分享即是关爱”看似老生常谈，然而在新的经济背景下，分享即是一切。通过分享个人的信息和内容从而使得你的其他方面有所提升的那些人将会成为未来真正的影响者。这本书是“我们”这一代决定性的宣言，克雷默向大家展示了他就是传递“分享”这个火炬的优秀人选。读读这本书吧，并将它分享给其他人！“

--乔尔·科姆《纽约时报》畅销书作者

如果想要重新构想我们的未来，有力的方式之一就是分享彼此的经验：无论是营地篝火旁的故事、TED演讲，还是分享商业蓝图，我们的世界正在向无数新颖而深远的机会敞开大门。没有人比”分享大师“--布赖恩·克雷默更加了解这其中的奥秘。他在本书中清晰地展现了自己对于”分享“空前深刻的重要性的理解。

--朱丽叶·布莱克电影《米其林情缘》监制人、制片人

没有比”影响者“和”影响力营销“更加容易被人曲解的概念了，而克雷默让我们重新审视这些概念，并为我们展开了通向非凡成功的导航图。

--克里斯·布罗根，Owner Media首席执行官

这本书向我们展示了通过无保留地分享知识、见解、方法，以及真实而诡谲的人性所带来的比较优势，进而构建了一个令人信服的商业案例。这个想法不仅适用于专业个体、机构组织、甚至适用于整个商业圈。

--马克·约尔顿思科公司数字策划&推行部副主席

布赖恩以一种诚挚且具有研究性的方式帮我们解读了分享经济，并且解释了处于上升期的企业中广泛存在的分享现象。聆听、分享、开放性，这些大概念对于许多公司来说都很难普及，然而消费者的需求却与日俱增。任何希望能和不同股东展深远合作，并促进与支持分享这一行为的组织都将从分享学中获益。

--阿里·莱特曼，卡内基-梅隆大学数字媒体与市场营销学教授

品牌、营销人员，以及其他拥有社交平台账号的人们正努力寻找与他们的受众相联系的途径，但焦点一直以来都被放在如何操控发布的内容以使其更具有吸引力上；没有人带我们一探消费者的内心世界，以及是什么让他们愿意分享--重要的不是做一个更好的捕鼠器，而是明白为什么老鼠喜爱奶酪。

--托德·威尔姆斯，中立星公司企业公关部部长

Catalogue

第一部分为什么我会谈分享思维？

人类进化的新阶段

数字化时代：从想象到现实

拒绝作茧自缚

我们究竟为什么要分享？

品牌的独门秘籍

分享商

下一个风口：分享经济

Airbnb 、Uber 的下一步棋

融合：可分享体验的关键词

全新的商业生态——场景

什么是场景？

场景的迁移

个性化设计带来的超级体验

商业新趋势——人性化

人与人

在人类经济中成为领头羊

把分享作为商业之道

人们相信你分享的东西么？

汉堡店的特殊菜单

幽默的力量

量+ 质×恒= 成功

第二部分分享的学问

分享是一种什么样的体验？

迎合消费者的口味

免费分享可乐的故事

倾听：社交肢体语言的王牌

用来倾听的社交工具

组建合格的倾听团队

主动倾听的重要性

声音和语气

让分享变得美妙

把握分享的最佳时机

找到最适合你的分享时机

了解何时应该保持沉默

TMI 指数：何时会分享过多？如何把握参与度？

重新定义“影响者”

寻找并培养影响者

永远以人为本

健谈者

扩散者

品牌拥护者

他们是谁？

让每位员工成为影响者

如何与影响者建立联系

社交平台

领英

Facebook

Twitter

Instagram

YouTube

平台的未来

建立分享经历

什么是分享经历？

“左鲨”事件

创造优秀的分享经历

分享心理学

话题标签

让帮助替代推销

什么值得分享？

内容营销，社交分享，以及“1/3 法则”

像媒体公司那样思考

内容营销何时需要外包

内容是火柴，社交网络是火

疯狂转发的秘诀

用众包创造的内容

众筹的力量

用分享提升品牌的价值

Ben & Jerry’s 的故事

把分享做到极致

让感动常在

猎奇妈妈的社交法宝

打造你自己的品牌

分享的未来

致谢

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