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Jingdong book

文化服务业的经济分析

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Jingdong book

文化服务业的经济分析

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《文化服务业的经济分析》特点有三：
一是理论基础扎实，《文化服务业的经济分析》首先将文化服务业进行科学分类，然后进行分类研究，这有助于研究的深化，而且在若干方面取得了较为突出的理论创新。
二是研究方法具有创新性。《文化服务业的经济分析》充分运用产业经济学、组织管理学等相关学科理论及分析工具，对文化服务业展开系统的分析与研究，保证了研究的科学性。
三是内容全面。《文化服务业的经济分析》从需求、供给、体制机制以及相互间的关系等多个方面，深入剖析我国文化服务业发展存在的问题、遇到的制约因素。
由于《文化服务业的经济分析》选题创新性较强，可供参考的直接研究文化服务业的学术成果不多，而且学术界也尚未就文化服务业的概念体系与分析框架达成广泛共识，因此，本书的理论建构需要克服较大的挑战。此外，由于文化服务业相关统计不健全，对其进行实证研究的难度也非常大。
Author Description

杨玉英，1963年出生于北京，经济学博士。现为国家发展和改革委员会宏观经济研究院产业经济与技术经济研究所副所长。主要研究领域为服务业、文化产业。曾在国家原劳动部劳动力管理和就业司工作，后于1992年调入国家发展和改革委员会规划司（原国家计委长期规划和产业政策司）。多年从事国民经济和社会发展中长期战略、规划和政策的制定工作。先后参与国家“十五”、“十一五”规划的编制起草，国家文化产业“十五”规划、国家文化发展“十一五”规划和文化产业振兴规划的研究工作，主持完成国家社会科学基金重点项目、国家发展和改革委员会“十二五”规划前期研究项目、海南国际旅游岛建设发展规划项目等多项国家和省部级课题研究。
Comments

本书运用经济理论，从产业视角提出了分析文化服务业的理论框架与方法，为相关学科建设和后续研究作出了贡献；本书突破了原来固有观念和现存体制机制及利益格局的束缚，深入剖析束缚文化服务业发展的弊端，提出了解放和发展文化生产力的战略思路。
--林兆木 国家发展和改革委员会宏观经济研究院经济学家
本书从产业特性视角，运用现代经济学的基本范畴与方法，并将实证和规范研究、定性与定量分析相结合，研究我国的文化服务业，具有很强的探索性与创新性。
--李善同 国务院发展研究中心经济学家
本书将文化服务业作为一个系统来研究，不仅较好地揭示了文化服务业内在的价值链系统，还揭示了文化服务业作为产业所固有的特性，对于帮助人们正确地认识文化产业发展规律具有重要参考价值，由此得出的政策建议具有较强的针对性和可操作性。
--胡惠林上海交通大学文化产业与管理系主任
本书使用产业经济学和组织管理学的分析框架和工具，提供了翔实的素材，包括统计数据、案例和政策文件，并利用投入产出法等数据分析方法对这些数据进行了分析，抓住了问题的核心，得到了令人信服的结论。
--白重恩清华大学经济管理学院教授
Catalogue

前言
第一章导论
一研究背景和意义
二分析框架和研究方法
三 篇章安排及其基本内容
第二章文化服务业的界定及产品分类
一相关研究综述
二本书对文化服务业的内涵和外延界定
三 文化服务业的产品分类
四 产业经济视角分析文化服务业的逻辑
第三章文化服务业的结构演进及产业组织特性
一 文化服务业的产品生产经营流程及其产业链特性
二 文化服务业的创意研发环节
三 文化服务业的内容生产环节
四 文化服务业的产品销售环节
五 文化服务业的消费与衍生品消费服务环节
第四章文化服务业的产品供需模型及特征
一 文化服务业产品的需求模型
二 文化服务业产品的供给模型
三 文化服务业产品的定价机制
第五章文化服务业的市场结构与经济规模
一 文化服务业的市场结构
二文化服务业的经济规模
三 文化服务业市场的进入与退出机制
第六章文化服务业的产业关联及其对国民经济的影响
一文化服务业产业关联的分析范围与分析方法
二我国文化服务业的产业关联程度与产业波及效果分析
三 我国文化服务业的产业关联程度与产业波及效果的国际比较
第七章我国文化服务业发展概况及国际比较
一 国外文化服务业发展态势
二 我国文化服务业发展现状
三 我国在发展文化服务业上同国际水平的差距
第八章科学技术对我国文化服务业发展的影响：以新媒体技术为例
一 新媒体技术的飞速发展及其对文化服务业的影响
二 新媒体技术对文化服务业价值链的影响
三 新媒体技术影响下的文化服务业特性分析
第九章我国地方文化服务业发展现状及趋势：以海南省为例
一 海南省文化服务业发展总体情况
二海南省推进文化体制改革与文化事业发展的目标与经验
三 海南省文化服务业政策体系创新的成功经验
四 今后海南省加快文化服务业发展的对策建议
第十章我国文化服务业的体制与机制问题
第十一章 国外政府发展文化服务业的主要政策模式
第十二章我国文化服务业体制改革与发展政策演进
第十三章促进我国文化服务业发展的对策与建议
第十四章结论
参考文献及资料
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