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Jingdong book

当代艺术商机

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当代艺术商机

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★他是将奈良美智、村上隆引介给世人的男人。
★他拥有三家艺廊、经营数十名艺术家。
★日本最有份量的艺廊经纪人分享最权威的艺术生财之道。艺术不是有钱人的消遣!
★国际策展人、艺术评论家 陆蓉之 教授 推荐!
★一般人如何发现璞玉的价值?
是谁决定了艺术品的价值?
是谁左右了艺术市场?
作者以亲身经历告诉你艺术世界是自由的。如何精准经营才能让本国的艺术作品走出国门,在世界的舞台中央闪耀!

Content Description

当代艺术是“活在当代、属于我们的艺术”。让生活更加艺术化,让艺术更加经济化,每个人都应该具备的基本素养:
一般人如何发现璞玉的价值?
是谁决定了艺术品的价值?
是谁左右了艺术市场?
日本当代最有分量的艺廊经纪人小山登美夫以亲身经历告诉你艺术世界是自由的。如何精准经营才能让本国的艺术作品走出国门,在世界的舞台中央闪耀!
“艺术投资需要时间
不以独自的美感为基准
能够确实卖出才最重要
属于我们自己的文化当然不能任意鄙视
如果是对自己深具重要性的作品无法被市场接受,就必须设法咬牙苦撑。因为,有时候是时代尚未追上你的脚步。”
有时候是时代尚未追上你的脚步。”

Author Description

小山登美夫(Tomio Koyama),1963年生于东京。东京艺术大学艺术系毕业。历经西村画廊、白石当代艺术之后,1996年成立小山登美夫画廊。策划举办奈良美智、村上隆等同一时代艺术家的展览,同时积极向海外引介。身为艺术经理人,他引领日本当代艺术界广受日本国内外的瞩目。他目前的挑战是确立日本艺术市场。他现任明治大学国际日本学部特聘准教授。
Catalogue

1/发现璞石的价值
出生于日本桥的小酒铺之子,醉心于贾斯培·琼斯
身穿学生服、骑着自行车四处参观艺术作品于20世纪70-80年代
不想埋头苦干而选择漂亮的工作
晚上当酒保,白天在画廊勤勉工作的每一天
画商和画廊经营者的不同
企业文艺赞助最盛行的美术馆事业
年轻艺术家的作品卖不掉吗?
越不景气越有机会
美国练功而幻灭的梦想
凭着一只皮箱闯荡独立艺术市集
日本的当代艺术,可在海外一决胜负!
画廊经营者的三样神器——空间、艺术家、宣传活动
艺术家都是自由契约
基本上,价钱不是想卖多少,而是要能够卖出,卖给喜欢的人
档案资料库产生的价值——宣传的新可能性
提高作品的商品价值是画廊经营者的使命
专栏:创造时代的画廊经营者

2/村上隆和奈良美智,哪里有艺术家
不准模仿村上隆!
认识机遇是“请介绍媒体给我吧”
描绘当代日本社会的日本画家
美术界的怪胎,DOB君诞生
以世界的艺术巡回赛为目标
海外大获好评,日本冷眼否定
艺术作品能够承受版权化吗?
村上隆是克林姆特,奈良美智就是席勒
“奈良美智的画作和插画有什么不同呢?”
完全逆风,仍旧坚持举办个展
在“当代艺术”脉络中引进奈良美智
左右艺术价值的展示方式
和商业主义保持距离,还是携手合作?
奈良美智和村上隆开拓的酷日本
对谁而言是“佳作”呢?
艺术家需要退一步,客观审视自己
过度炒作的艺术家认购
毕业之后就进入画廊——这就是他们的目标?
GEISAI出身的年轻艺术家
新人艺术家成长时
拥有宽广的美术“幅度”
专栏:引领当代艺术的海外个性派画廊

3/艺术的价值如何决定
一幅画作近4000万美元是昂贵,还是便宜?
“欣赏”的耐久消费年数
当代艺术的销售,都是产地直送,价格合理
奈良美智作品的赝品,竟然出现在拍卖会上
原始价格和二次价格
专栏:版画和价格
在画廊还是拍卖会购买呢?
作品价格如何水涨船高——以刘野为例
拍卖会成交价格,成为市场的基准
新兴经济国家的钱潮,逐渐改变艺术市场的未来
“亚洲限定市场”并非世界基准
价格越高越容易卖出,投资家争相竞购的艺术作品是什么?
专栏:当代艺术盛况空前的拍卖公司
“艺术的品牌化”所隐藏的问题
20世纪80年代,艺术泡沫狂响曲
泡沫经济瓦解,日本人的艺术恐惧症的原因为何?
教训——购买时需掌握最新第一线资讯
不失败的投资秘诀——在成熟的市场进行销售
“作品”也是“商品”,对投资艺术时的期待
专栏:“艺术基金”是什么呢?

4/左右市场的是收藏者
艺术只能在美术馆观看吗?
为了发掘潜在的市场
开始备受瞩目的艺术网络购物
当代艺术以团体战一决胜负
日本艺术博览会兴亡记,“日本国际当代艺术祭”的始末
重新展开的“东京艺术节”
美术领域的综合格斗技
附属企划也陆续登场,年轻画廊经营者的活跃
东京的艺术现况热烈,但仍旧朝海外寻求销售管道的理由
人外有人,天外有天——瑞士的巴塞尔艺术节
海外艺术节的预备知识——伦敦、纽约篇
造访天王收藏家的宅邸,众所瞩目的迈阿密
欣赏艺术之人更应该成为收藏家
一度卖出的作品,画廊重新买回

5/艺术经济的展望
日本是全球屈指可数的艺术需求国家
给媒体相关的人——批评所掌控的金钱和权力
给财经界的人——全球的资金聚集艺术
不仅是投机,企业和艺术循环财富的方法
专栏:艺术的税制
给政治家——艺术是本国最强而有力的广告招牌
日本美术馆中没有奈良美智、村上隆作品的理由
销售作品是“留存”艺术

后记
Introduction

后记
获邀撰写本书之后,我就希望能够简洁明了地传达艺术市场和艺术商业。可是,艺术真的非常特殊,在撰写本书之际,自己还经常迷失,不知道身在何处。
我无法画出一幅图画。所有的作品都是艺术家的创作结晶。所以我难以亲身感受这个世界中创作制作的秘密,我只能凭借着想象。
目前,艺术市场满载着艺术家创作的作品。因为,艺术家拥有强烈的创作欲望,进而现身与世人见面;这些过程充满着创作者的千思万绪。在市场中经营这些作品时,如果只依凭经济理论,一定会产生破绽。但是,正因为这些复杂的状况,反而更丰富了艺术,更活跃了历史。我希望各位读者能够理解这些情况,进而优游在艺术商业的世界中。
本书是由我口述内容,感谢为我执笔的和田京子小姐,以及赐予这次机会的ASCII Media Works Inc.(ASCII 媒体工程公司)的松下幸子小姐。此外,也感谢在画廊举办展览会的所有艺术家,执行实现展览会的所有画廊工作人员,以及在书中介绍的所有人士。
2008年3月
小山登美夫

总而言之,关于艺术业界的误解真是不胜枚举
艺术赚不了大钱。
艺术家都穷困潦倒。
画廊或画商令人敬而远之。
当代艺术根本不知所云。
正在阅读本书的各位读者,或多或少都曾经这么想过吧!
身在艺术业界之中的我,只觉得悲从中来,却也了解这是无法避免的事情。因为这些误解的产生,根源于这个业界过于封闭。
艺术原本应该是自由不受限制的,但是这个业界却越来越冥顽固执,觉得懂者自懂,拒人于千里之外。如此一来,艺术被大众认为是“反正看不懂,而且也不容易亲近”,也是无可奈何的事。
的确,艺术曾经是专为国王、贵族、家财万贯的财阀等特权阶级而存在。可是近代以后,封建社会瓦解,新兴中产阶级抬头,一般市民成为肩负文化的舵手。民主主义和资本主义经济逐渐普及渗透,加速文化的大众化,艺术领域的拓展达到前所未有的境界。
当代艺术是“活在当代、属于我们的艺术”。
我们日常接触的社会、政治、经济等世界构成要素,其实和艺术紧密联结。看似“莫名其妙”的当代艺术,其实存在于我们日常生活的延长线上。
所以,当代艺术并非“与我毫不相干”,请各位了解,只要生活在同一时代,这是任何人都能享受的共同财产。当然,每个人在培育这些财产时, 会产生疲劳弊病, 也可能造成负担。既有享受的权利,也有承担的责任。
我撰写本书的理由, 正是希望“ 疏通封闭的日本艺术业界” 。
这个业界看似狭窄,其实藏龙卧虎,人才济济;其中领域繁多,有古代美术、日本画、西洋画、当代艺术等。本书是我作为一位画廊经营者,在专门经营当代艺术时的经验之谈,所以不否认内容或许有所偏颇。在此恳请各位海涵,我会尽力简洁说明艺术业界的架构和系统。
我希望通过本书,增加对当代艺术改变看法、并产生兴趣的人,如此一来,就是最佳回报;无论是简单疑问,例如“为什么这件作品会变成1亿日元呢?”或是经营方法“艺术真的能够赚钱吗?”等,希望能够借着本书为各位的疑问提供解答或提示。
本书准备五道入口, 提供不同的立场和目的, 方便各位阅读。
第一章是关于画廊经营者的工作,也顺便介绍我自己。
虽然我打算拭去业界的不透明性,不过没有先报上自己来历,总觉得没头没脑的。所以,我将介绍自己作为画廊经营者的独立过程,以及艺术市场的历史背景。
第二章是关于如何培养艺术家。
每当媒体介绍我时, 开场白几乎都是“ 将奈良美智、村上隆介绍给世人的男人”。即使各位不知道我是何方人物,但是许多人一定认识艺术家奈良美智和村上隆。因此,本章描述我作为画廊经营者,如何看待村上隆和奈良美智的一路成长历程;以及下一代的艺术家,如何才能成为世界级的艺术家。
第三章和第四章是关于金钱和艺术。
对于打算投资艺术或购买艺术作品的人,我将具体介绍艺术市场的结构、艺术展览会、收藏家。我想说明艺术商业作为世界经济的一环,其中的运作方式,各位可以掌握概要。
第五章则是我自己感受到的问题和展望,叙述应该如何在日本建立艺术市场,打造繁盛的商业模式。
俗话说“百闻不如一见”,如果大家对当代艺术有兴趣,最佳方式就是尽量亲自前往画廊。不过,并非人人都能够亲自造访画廊。我希望本书能够提供给各位:发现适合自己的艺术接触方法;年轻读者如果能够因此立志透过艺术商业,肩负日本的未来文化责任,当然是我最欣慰和最乐见的。
我成为画廊经营者,从没有想过要离开。其间,当然曾经遭遇过困境;不过,遭遇困境不是这项职业的专利,其他职业一定也多少有之。反而,正因为这项职业充满着超越困境的乐趣,所以,我从来不曾想要放弃。
这个世界乐趣无穷, 请大家接触看看, 如果享受其中乐趣,则觉甚幸。

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周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折

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