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直面资本主义:困境与出路

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直面资本主义:困境与出路

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资本主义当下正面临接踵而至的问题。世界各国的经济增长都在放缓。财富越发集中在少数人手中;为了获得短期的利润,资源被过度开发;好工作很难觅得。
菲利普·科特勒直言不讳:指出了削弱资本主义的14个主要问题;包括持续贫困、自动化时代创造工作机会的困难、居高不下的债务负担、富人对公共政策的影响力过大、高昂的环境成本、从繁荣到崩溃的经济周期以及其他问题。
在深入分析了困扰资本主义经济的各项问题之后,本书提出为实现共享繁荣和更高的目标,需要激发每个企业的活力,也需要政府采取政策,为民众提供更多的保护。科特勒认为好的办法,就是使私人部门和公共部门共同行动起来,实现积极的改变。
Content Description

这是一本探讨资本主义经济体系当前存在的问题的图书。资本主义曾经塑造了富有和发展快速国家的市场经济。但是麻烦却正在将其华丽的外表打破。在美国、欧洲、日本,经济增长已经放缓。财富聚集到了少数人的手中;自然资源仅用于短期收益而被开采;很难找到好工作。通过这些明显的现状,菲利普.科特勒(PhilipKotler)阐释了14种正在破坏资本主义根基的主要问题,包括持续的贫困;面对自动化时代如何创造就业岗位;高额负债;富人们对公共政策产生的不成比例的影响;急剧上升的环境成本;经济萧条周期等。

Author Description

菲利普·科特勒,西北大学凯洛格管理学院营销学杰出教授。以营销大师而闻名的科特勒受到过严格的经济学训练,他在芝加哥大学获得经济学硕士学位,师从诺贝尔奖得主米尔顿·弗里德曼,此后,又在麻省理工学院师从诺奖得主保罗·萨缪尔森和罗伯特·索洛,获得博士学位。他出版的著作超过50本,包括为畅销的《营销管理》。他现在居住在芝加哥。

郭金兴,南开大学经济研究所副研究员,美国密苏里大学访问学者,台湾东吴大学客座研究员,经济学博士。长期从事经济发展与中国经济问题研究,主持课题两项,省部级课题一项,2008~2014年主持"南开-潇湘晨报指数"研究,出版《房地产虚拟性及其波动研究》《资本理论与货币理论》《〈就业、利息和货币通论〉导读》著作三部,翻译阿瑟·刘易斯的《经济增长理论》。
Catalogue

译者序
引言资本主义的成就与缺陷/ 1
第1章持续贫困/ 15
贫困的原因/ 17
解决贫困问题/ 21
关于美国贫困问题的一点看法/ 23
第2章日益严重的收入分配不平等/ 27
托马斯·皮凯蒂登场/ 29
收入是如何分配的/ 30
不平等的危险/ 36
缩小收入差距鸿沟的政策建议/ 39
第3章受苦的劳动者/ 57
组织工会/ 59
最低工资的问题/ 60
帮助工人获得基本生活工资的其他建议/ 65
工人的工作满意度问题/ 67
第4章在自动化时代创造就业/ 71
技术进步的影响/ 72
更多的人口,更少的工作/ 75
谁受的影响最大/ 77
经济增长放缓了吗/ 78
获得新技能/ 79
鼓励企业家精神/ 80
援助失业者/ 82
第5章逃避承担“社会成本”的企业/ 85
规避社会成本的企业/ 87
保护公共品/ 89
垄断和进入壁垒/ 90
第6章环境开发/ 93
气候变化和能源需求/ 95
环境保护运动的兴起/ 96
企业环保意识增强/ 97
继续困扰我们的环境问题/ 98
世界能够生产足够的粮食吗/ 100
第7章经济周期与经济不稳定/ 103
经济周期的难题/ 104
市场动荡加剧的难题/ 107
动荡的根源/ 110
第8章狭隘利己主义的危险/ 121
个人主义和自力更生的例证/ 122
集体主义的例子/ 125
企业的社会责任/ 128
第9章债务负担与金融管制/ 131
2008年大衰退之前/ 132
大衰退中的美国(2008~2011年)/ 134
收入不平等加剧/ 137
家庭债务/ 139
美国经济体系的金融化/ 142
出路:金融体系的管制措施/ 145
第10章政治是如何损害经济的/ 151
游说/ 152
贿赂和腐败/ 156
政府管制和税收政策/ 160
超级富豪的影响/ 161
第11章资本主义的短期行为/ 165
长期投资问题/ 167
维护和改善基础设施/ 168
第12章可疑的市场产出/ 173
我们的食品健康吗/ 174
枪支又如何呢/ 175
广告如何塑造我们的需求/ 176
公共物品与服务的质量问题/ 179
第13章正确设定GDP增长率/ 183
缓慢增长派/ 185
理性消费派/ 186
稳态经济派/ 187
如何改变消费主义文化/ 188
两个悬而未决的主要问题/ 190
第14章创造幸福/ 193
国民总幸福/ 197
物质主义对幸福的作用/ 198
不借助物质主义而获得幸福/ 200
幸福与收入不平等/ 203
结语/ 205
注释/ 208
出版说明/ 218

Introduction

译者序
菲利普·科特勒(Philip Kotler)1931年出生于美国,是西北大学凯洛格管理学院荣誉教授,全球闻名的管理学家,被誉为"现代营销学之父"。2005年,《金融时报》面向全球25个国家的1000位企业高管,调查最具影响力的营销大师,科特勒排在彼得·德鲁克、比尔·盖茨和杰克·韦尔奇之后,位居第四。《金融时报》这样评价科特勒,"在任何一部有关管理学或营销学大师的论著中,至少有一章要论及科特勒的贡献"。
作为一位营销大师,科特勒起初受到的却是经济学专业训练,在米尔顿·弗里德曼、保罗·萨缪尔森和罗伯特·索洛这三位诺贝尔经济学奖得主的指导下,科特勒先后在芝加哥大学和麻省理工学院获得经济学硕士和博士学位。深厚的经济学理论背景和丰富的企业咨询经验,使科特勒能够洞悉资本主义经济运行中存在的问题,深入浅出地剖析自由市场经济的弊端。同时,三位论文指导教授和两所经济学研究学府,对于资本主义和市场经济所持的观点鲜明对立,人所共知,受这种学术氛围的熏陶,科特勒对资本主义的优点和缺陷均有深刻的了解,能避开一些极端的论调。
在资本主义形成与发展的数百年中,受到的批判至少与赞誉一样多。本书指出的资本主义14个弊端,前人都曾不同程度地论及,如贫困问题、收入差距、环境问题、经济周期、狭隘的自利主义、追逐消费、目光短浅、唯利是图、政治腐败,如此等等。与以往的批判相比,本书的新意主要在于以下三点。一是在新时代背景下,分析老问题出现的新动向,依据最新的数据和材料,梳理有关问题的新观点、新思想以及解决问题的新方法。二是注重从微观的角度,尤其是从作者所擅长的企业领域出发,对这些问题进行重新思考,比如收入不平等、政治腐败和环境问题,与企业利用避税手段来逃避税收、通过游说活动来影响政府政策、避免承担由于负面外部性造成的社会成本等问题息息相关。从企业层面,深刻了解问题产生的微观机制,也有助于提出行之有效的解决方案。三是作者既分析资本主义问题所在,也在试图系统地提出解决方案,希望能使之有所改进。
在实践中,资本主义形态各异,从近百年的发展历程来看,虽有起伏,但社会主义的成分和因素一直呈增长的趋势,无论主流的意识形态和执政的政府是否明确承认这一点。资本主义的问题也一直存在,并演化出新的表现和特征。
近百年的历史还证明,市场经济是促进经济增长、增进民众福利的有效方式,包括中国在内的新兴市场国家的崛起,也印证了这一点。市场经济具有不同的形态,并且长期绩效也存在很大差异。市场经济制度也需要不断地发展和完善,才能适应新形势,解决新问题。虽然本书以美国经济为主要背景,但是书中涉及的很多问题,是市场经济的共性,在我们国家也有不同程度的存在,有关的分析也不妨借鉴。
译稿根据美国管理协会(American Management Association,AMA)2015年的版本译出。译文尊重作者原意,以保持原著风貌,但需要说明的是,本书并非严谨的学术论著,论据与观点难免存在有失偏颇之处,译者对作者表达的观点,也并非全部认同。由于译者水平所限,译稿难免有疏漏之处,敬请读者予以指正。
郭金兴
2015年12月于南开园

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