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Jingdong book

新手学开公司：创业融资常识

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Jingdong book

新手学开公司：创业融资常识

Name: 新手学开公司：创业融资常识
Brand: Jingdong book
SKU: 3111009601
Price: 26.07 USD
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中小企业融资指南
四种融资模式，涵盖13种融资方法
涵盖种融资工具，全面解密低成本融资方法、高效快捷融资秘诀

Content Description

《新手学开公司：创业融资常识》详细介绍了四种融资模式：直接融资、吸引外来资本、金融融资、互联网融资。既有理论讲解，又有实际操作，对要摆脱资金困境的创业小企业主来说，一定会茅塞顿开，找到一条成功之路。
通过阅读《新手学开公司：创业融资常识》可以帮助小企业主开拓金融思维，提供融资的理念与思路。灵活组合使用多种融资工具，进行多渠道融资，降低融资成本，提高融资效率。
《新手学开公司：创业融资常识》适合新创公司管理者以及对融资知识感兴趣的读者。

Author Description

王英，注册会计师，具有丰富的财务管理经验，擅长于解决公司财务运营问题，帮助无数中小企业成功融资，为多家企业提供咨询、培训和投融资服务。

Catalogue

第1章创业者必备技能——创业融资
一、创业成功的第一步
1.融资
2.资金来源
3.融资方式
4.创业融资需求
5.创业开始的准备
二、怎样更好地拿到钱——融资的几个原则
三、如何顺利拿到钱——融资的注意事项
四、获得资金——融资方式
1.培养人脉铺路融资——自筹资金
2.间接融资——借助金融机构
3.引入专业投资——天使投资
4.国家专项基金
5.引入合作伙伴
6.红利或股票兑换薪水
7.供应商融资
8.客户的事先预订
9.商业汇票
10.转让债权
11.融资租赁

第2章低成本融资——内部融资
一、小微企业融资首选——内部融资
1.优点与缺点
2.融资方式
二、人财两得——企业内部股
三、应收账款融资
1.应收账款抵押融资
2.应收账款让售融资
四、挖掘潜力——留存收益
1.盈余公积
2.未分配利润
五、内部集资
六、废物再利用——变卖

第3章简易的融资手段——直接融资
一、简单快捷的融资——直接融资
1.直接融资的模式
2.适合直接融资的情况
3.直接融资的优缺点
二、直接融资方法
1.银行承兑
2.银行信用证
3.贷款担保
4.委托贷款
5.假股暗贷
6.私募基金
三、融资工具
1.中长期贸易的福音——票据
2.直接借钱——发行债券
3.资本市场融资——发行股票

第4章发行股票——上市融资
一、上市——发行股票融资
1.企业上市三阶段
2.企业上市所需条件
3.企业上市的好处
4.企业上市的风险
二、为小微企业量身定做——新三板上市
1.新三板上市所需条件
2.新三板上市流程
三、最短融资——创业板
四、最快融资——中小企业板块
1.上市条件
2.中小企业板优势
五、反向收购——借壳上市
1.借壳上市流程
2.选择中介公司
3.筛选壳公司
4.关注壳公司是否申报7是否交易
5.公司重组和离岸公司的建立
6.上市后的披露和维护

第5章企业增资扩股——股权融资
一、扩大经营规模——增资扩股
二、公开市场发售与私募发售
1.公开市场发售
2.私募
3.投资者
三、增资扩股的方式及注意事项
1.利润转增注册资本
2.公积金转增注册资本
3.企业原股东增资入股
4.企业新股东投资入股
四、增资扩股流程
五、出资方式及注意事项
1.货币资金出资
2.实物及无形资产出资
六、注意事项

第6章获得风险投资
一、什么是风险投资
二、融资与投资的流程
三、商业计划书
四、商业计划书核心内容
1.商业计划书摘要
2.产品与服务
3.市场竞争
4.管理团队
五、选择合适的风险投资者
六、如何签订风险投资协议
1.清算优先权
2.管理与收益

第7章企业的优势资源融资——项目融资
一、什么是项目融资
1.无追索权的项目融资
2.有限追索权的项目融资
3.项目融资适用的项目
二、项目融资的优点与缺点
1.有限追索或无追索
2.融资风险分散，担保结构复杂
3.融资比例大，融资成本高
4.实现资产负债表外融资
三、众多获利者
1.项目发起人
2.项目公司
3.贷款人
四、项目融资操作流程
1.申请条件
2.项目计划书
3.准备各类资料
4.递交项目融资申请
五、项目包装融资
1.可行性分析
2.融资结构
3.资金的选择
4.小微企业注意事项
六、BOT项目融资
1.运作步骤
2.风险及解决
七、PPP项目融资
1.优势
2.PPP与BOT
八、ABS项目融资
九、TOT项目融资

第8章快捷便利的融资——P2P网络贷款
第9章阿里巴巴贷款——无抵押、信用贷款
第10章某网店贷款——电商融资首选
第11章众筹融资——预热创业项目
第12章银行贷款
第13章银行小微贷、创业贷款与无抵押小额贷款
第14章缓解资金周转——典当融资

Book Abstract

《新手学开公司：创业融资常识》：
另一面，注意阐明竞争者给本企业带来的风险以及本企业所采取的对策。要知道，当一个创意或者新的投资项目从你的大脑中萌发时，它并不是存在于真空中的。要把你的创意或者投资项目付诸实施并不是说干就干的想当然的事情。
4.管理团队
为投资商奉上明确的管理目标及组织机构图。介绍一下整个管理队伍及其职责，管理人员的特殊才能、特点和造诣，管理者将对公司所做的贡献。
在你的商业计划书中，风险投资者将会非常关注“人”的因素，即你的风险企业中管理团队的情况。因此，商业计划书要尽量地向风险投资者展示你管理团队的风貌，主要的关注点有如下几个方面：
创业者是否是一个领袖式的人物，是否具备应有的素质？这个管理团队的信念是否坚定，目标是否一致，是否具有强大的凝聚力从而始终努力地追求事业成功？团队的市场战斗力如何？是否非常熟悉市场和善于开发潜在的市场？
五、选择合适的风险投资者
寻找风险投资，不仅仅是筹集到资金就可以了，还要发现哪一家投资公司更适合自己，彼此合适才有共赢
在寻求融资的过程中，创业者一般都会给自己的企业设定好目标市场，而不会一味蛮干，但是风险投资者也许并不认同这个看法，会提出相反意见。比如有一个创新产品，开发之初是面向低收入群体，风险投资者可能会质疑：为什么不提升品质面向高消费群体呢？
企业在经历过早期的几次拒绝之后，可以对自己最初的定位进行修正。尽管如此，许多资深顾问依然强调，“寻找一个认同你的想法且愿意帮助你的风险投资公司”，是非常重要的。
……

Introduction

长期以来，创业小企业由于规模小，缺少担保、抵押，抵御风险能力弱等问题，一直被“缺少资金”这个难题所困扰。
值得庆幸的是，今天创业者的融资模式不再是单一的银行贷款，而是有丰富多样的融资渠道，为此创业小企业主更加需要了解每种融资方式和融资工具。无论哪种融资方式，都各有利弊，所以创业小企业的融资渠道应该是多元化的，只有组合使用各种融资工具，才能最大程度地提高融资效率、降低融资成本。
企业可以通过四种方式融资：直接融资、吸引外来资本、金融融资、互联网融资。
直接融资的典型方式是通过发行股票、债券来获得资金，而吸引外来资本的典型方式是获得风险投资，金融融资最传统最常用的融资方式是从银行获得贷款。近些年互联网金融风生水起，带动了互联网融资的蓬勃发展，互联网融资的常见模式是P2P融资，对于创业小企业主而言，这是一种最便捷、最快速、自助程度最高的融资模式。
当今时代，互联网是与人们生活工作越来越密切的领域，互联网金融也成为一个最热门的前沿领域，网络融资以裂变式的速度发展，在这股浪潮中，每一个创业小企业主都能享受丰富的金融盛宴。
淘宝贷款和阿里贷款的推出，极大地刺激了创业小企业主把实体经营复制到网络上发展，实体营销与网络营销双轨运营，既可扩大经营规模，又可获得淘宝和阿里的贷款，无疑是双项利好。
本书详细介绍了这四种融资模式，既有理论讲解，又有实际操作，对要摆脱资金困境的创业小企业主来说，一定会有茅塞顿开的作用。帮助创业小企业主开拓金融思维，提供融资的理念与思路，介绍融资的实务操作方法，有融资需求的创业小企业主可以把本书作为一本融资工具书，随查随用。
只要你有好的项目、你有坚忍不拔的创业精神、你有敏锐的商业眼光，那么你就不会为“创业资金”所困，你的企业也不会因为“缺钱”而束缚住阔步前进的手脚。
今天正是创业的大好时代，当下是创业者施展才能的最好时机，在即将到来的“草根创业”新浪潮中，你会是弄潮者之一吗？

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