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Jingdong book

马云的处世之道

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马云的处世之道

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◆迄今为止唯一一部全面讲述马云中国式处世智慧的震撼之作。
◆首次亲口讲述70年创业生涯与处世心得,深入浅出,条分缕析,理论高度与实战深度交相辉映。
◆新浪微博、豆瓣、微信、各大财经媒体、管理论坛,百万读者口碑热议,好评如潮!
◆解读中国首富的创业神话,汲取商界奇才的成功智慧。
◆一部做人处事经验谈,一部谋事经商智慧书。
◆不了解马云的人,更多的只是看到他的财富。其实财富本身不足以让他显得不凡与高贵,马云之所以显得不凡与高贵,更在于他深谙做人的真谛与做事的法则。
◆万科董事长王石、联想创始人柳传志、小米科技创始人雷军、著名天使投资人蔡文胜等企业界、管理界大佬口碑力荐!
Content Description

“小企业家成功靠精明,中企业家成功靠管理,大企业家成功靠做人!”马云的这句话为大多数人所知,也让很多人对企业家这个概念有了新的认识。有人说,马云的成功来源于他独特的思维模式,但是究其根本,还是因为马云在为人处世上将格局做到了最大。马云以其二十余年的商业生涯证明了,要想获得成功,就得说话有方法,做事有讲究,处世有学问。
在这本书中,马云分别从坚持、克己、胆识、智慧、聚人、社交、御敌、倒立、魅力、感染和责任这11个方面讲述了自己处世的规则和理念。马云将亲身体悟和盘托出,如话家常一般从细节入手,阐释具体的处世技巧,总结深刻的为人之道。
读完这本书,您将吸收马云一生的处世之道,明悉待人接物、做人做事的各种规则,让您忍得住、站得稳、走得远,最终成就一番巅峰事业。
Catalogue

第一章 坚持:任何困难都必须你自己去面对
小聪明不如傻坚持/02
在非议声中坚信自己是对的/06
直面困难,跪着也要活下去/10
永不放弃,成为最后一个倒下的人/14
失败能够积累最大的财富/19
第二章 克己:脑子里不能有功利心
沉下心来踏踏实实做事/26
真正想赚钱的人必须把钱看轻/30
学历不重要,但要懂得在社会上读书/35
归零心态,不怕从零开始/38
诚信是最大的财富/42
用感恩之心指导行动/48
第三章 胆识:敢想敢干就没有难做的事
敢想敢做,光脚的不怕穿鞋的/56
有了想法就不要犹豫/59
在别人“看不清”的地方发现机会/63
打开眼界,用气魄闯天下/68
专注于一只兔子,对机会说NO/73
第四章 智慧:有头脑才能生存于江湖
生存下去比什么都重要/82
勇气不等于鲁莽,要理智不要冲动/86
不被钱支使,掌握主动权/90
认准自己的优势,做有把握的事/93
喂饱别人才能壮大自己/98
第五章 聚人:用合适的人来打造坚实后盾
优势互补,建立最理想的团队/104
立业德为先,有才无德者不用/109
财散人聚,懂得分享才能得人心/114
用真情实意温暖追随你的人/120
做“首席教育官”,让员工获得真正的财富/125
重视每一个人,不让任何人失败/130
第六章 社交:玩转交际圈,扩展人力资源
多结交行业中的大人物/136
敢于抓住一切机会结交贵人/139
尊重那些你不喜欢的人/145
提出逆耳忠言的人才是真正的朋友/148
互利互助,帮助别人就是帮助自己/151
第七章 御敌:有对手,才会发展得更好
竞争者是你的磨刀石/158
要把对手想得非常强大/163
与其打败对手,不如形成独特优势/167
用与众不同来取胜/171
不挖对手的墙脚/174
以退为进,锋芒毕露不如暗涌于江湖/179
第八章 倒立:学会倒过来看,永远不做大多数
倒立起来看世界,发现不一样的天地/188
不迷信成功学,学习他人失败经验/192
借别人的“脑袋”,让外行来领导内行/197
客户不一定是对的,不要盲从客户需求/202
第九章 魅力:由内而外散发自信
乐观看待不公,不抱怨出身/208
用委屈撑大胸怀的才是真男人/212
不怕自嘲,坦然面对自己的外表/218
放得下面子,主动承认错误/221
说什么是什么,原则不能变/224
第十章 感染:把激情传递给每一个人
满怀激情追逐梦想的人才会成功/230
用激情把一个人的理想变成众人的理想/234
打造“笑脸”公司,用快乐点燃热情/239
“狂人狂语”背后不忘脚踏实地/245
只言片语打动人心/251
第十一章 责任:心系天下,做个“社会设计师”
做事业是要为社会创造价值/256
服务客户,让天下没有难做的生意/261
达则兼济天下,用慈善回报社会/265
心怀使命,与明天竞争/270
附录1 马云经历中的大事
马云简历/276
阿里巴巴公司介绍/279
附录2 马云演讲
爱迪生欺骗了世界/282
创新不是要打败对手,而是与明天竞争/285
感恩时代造就自己/289
生活将是我的工作/302
纠结是变革前的信号/307
Book Abstract

当今世界,我做得到的事情别人做不到,或者我可以做得比别人好,这太难了。但是,别人不愿意做,别人看不起的事,我觉得还是有戏,坚持不懈,就能做成,这是我自己这么多年来的一个经验。
—马云
当我们要做一件事时,经常会听到很多反对意见,这些意见或许是善意的,或许是恶意的,或许来自我们身边的人,或许来自我们的竞争对手,甚至还有很多“围观者”说了一些无心的闲言碎语,但这些话一旦入了耳,就很容易扰乱我们的内心。倘若我们的立场不坚定,过多地顾虑他人的看法和议论,不敢相信自己的判断,那么就很有可能半途而废,甚至把成功扼杀在摇篮里。每一个成功者都必须具备一种自信的、特立独行的精神,要坚信自己是对的,顶住非议,坚持自己的观点,才能够在芸芸众生中脱颖而出。
面对非议,马云总有着乐观的态度:“我不在乎别人怎么说,因为我永远坚信这句话,你说的都是对的,别人都认同你了,那还轮得到你吗?你一定要坚信自己在做什么……如果你坚信,如果你觉得有机会,那就向前走。”在国内的企业家当中,马云始终是颇受争议的人物,他的每一个决定都会引起人们广泛的议论。马云不仅不会受到影响,还会因此更加坚信自己是对的。在他看来,一个被所有人都看好的决定是不值得去执行的,只有那些能够引起极大争议的决定才是有意义的。
1999年,马云刚刚创立阿里巴巴,就受到了来自各方面的压力,大家都说马云要做的事情是异想天开,完全不可能实现。当时,马云的团队只有50万元的创业资金,公司的办公室也仅仅是140平方米的普通住宅。整个团队中,只有马云一人对这项事业满怀信心,其他人都是将信将疑。
2001年,阿里巴巴在资金上遇到了巨大的困境,网络上出现了各种对阿里巴巴的质疑和抨击,甚至有人在论坛里发帖说:“如果阿里巴巴能够成功,无异于把一艘万吨巨轮放到珠穆朗玛峰上。”就连阿里巴巴公司内部都出现了种种谣言,有人说“阿里巴巴的模式就是‘假大空’”,还有人说“马云上《福布斯》封面是黑金交易”,几乎每一个人都在质疑马云,质疑阿里巴巴。然而马云却说:“我就怕说我好,说我不好没有关系,我脸皮很厚……因为这两年一直被人家说不好,所以已经习惯了。我是外练一层皮,内练一口气。我就是厚脸皮,别人怎样骂你,你也要厚着脸皮不理会。我就要让他们看看,我是如何把这艘万吨巨轮从喜马拉雅山脚下抬到珠穆朗玛峰峰顶的。”
2002年,马云为阿里巴巴制定了全年盈利1元钱的目标,年底,这个目标实现了,马云提出了2003年的新目标:每天收入100万元,全年盈利1亿元。这个如同天方夜谭般的目标被公司所有人当成了笑话,公司的两位高管还提出要用1万元做赌注,赌马云的这个目标不可能实现。
2003年年初,“非典”的爆发给雄心勃勃的马云来了一个下马威,公司所在地被隔离了,但业务照常运行。在被隔离的12天里,马云做出了一个疯狂的决定:进军C2C,挑战全球电子商务巨头eBay!
当时的eBay刚刚吞并了国内C2C巨头易趣,正在蓄势待发,打算称霸中国市场。阿里巴巴的首席技术官吴炯听说了马云的决定,吓了一跳,觉得他疯了,苦口婆心地劝他放弃这个想法。然而马云坚信危险之中才会有机会,关键是你有没有勇气去把握。他认准了一件事,就要做到底。同年7月,马云成立了淘宝网,开始打入C2C领域,不到半年就跻身全球网站前70名,不到两年就占领了国内C2C市场的七成份额,把eBay这个强大对手打出了局。
那一年,“非典”给诸多企业带来了巨大的冲击,然而马云却化危机为转机,取得了出人意料的成功,实现了“每天收入100万元,全年盈利1亿元”的目标。那两位高管也愿赌服输,把1万元交到了马云手上,马云则用这笔钱请他们二人吃了一顿鲍鱼。
2003年年底,马云为接下来的两年制定出更加疯狂的目标:2004年实现每天盈利100万元,2005年实现每天缴税100万元。
面对更加激烈的反对声,马云依然坚持自己的决定,一个一个地实现了这些目标。从此,再也没有人敢跟马云打赌了。
从“骗子”到“疯子”,马云一路走来,饱受人们非议,但是他从不在乎别人的眼光,他说:“我不在乎别人怎么看我,只在乎自己怎么看这个世界。”
一位成功人士曾经说过这样的话:“创业就像在黑屋子里,一点亮都没有,但你要告诉自己,那就是有光的地方,告诉自己那是方向,然后跟团队说‘跟我走,那就是方向’。” 用自己的眼睛去看世界,认准自己的目标,坚信自己是对的,即便陷入黑暗,也要充满希望,这是创业者必须具备的能力,每一个成功人士都是这样成长起来的。
在回忆自己的创业历程时,复星集团董事长郭广昌说道:“做企业到现在,我越来越感觉人是需要相信一点什么的。一个人最重要的是不要失去自己的方向,你认为什么是对的,千万不要因为外面的因素、舆论因素,就去做一个决定。在追求‘商业真理’的过程中,永远是要你自己去做决策,你永远是孤独的,这是没有办法的。这个‘孤独’并不是说你不需要自己的团队,你的团队也是孤独的,总是要开着自己的船往前走。人面对未来并不是能够看得很清晰。人为什么需要宗教?就是因为我们永远解决不了一个问题:我们不知道死后是怎么回事。这个问题科学没有办法解决,所谓的终极关怀只有宗教能解决。企业家该怎么做?该怎么样抵挡诱惑、克服贪婪与恐惧?说到底你心里一定要有自己的价值观,一定要相信点什么。”
一个成功的人不一定是头脑最聪明的、资源最丰富的,也不一定是最被看好的,但一定是最坚持自我的。这并不意味着成功人士都是莽撞的人,相反,他们非常清楚,做事业必然会面临风险,但事业的成功并非来源于重视风险或者无视风险,而是来源于对风险的正确评估,一旦有了自己的判断,就相信这样的判断,不再被别人的想法所左右,坚定不移地向着目标前行。
……

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欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折

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