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Jingdong book

勇敢思考

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勇敢思考

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文笔犀利,剖析社会百态及善于思考者对于人生各种现象的思考及解读,内容深刻;体现“草根”成功者的人生思考、经历。

Content Description

本书取名叫《勇敢思考》,其间的每一个文字皆是作者思考的结果。虽然它不见得全都是真知灼见,可于读者而言,却大有裨益。让“思考”变成“思想”的要义,除了勇敢,还有很关键的一点,那就是且行且思。边走边看、且行且思,静态的景物和动态的思想结合在一起,就组成了一个充满阅读欲和观赏性的世界。这是我们生活的世界,这是我们让生存更有意义的一种有效方式。再精深的哲理也源自平凡的生活点滴。且行且思,勇敢思考。本书是作者多年来对生活的见解、思考和职场的一些见闻,对社会现象的剖析,提出一种自己的思考模式。希望给大家一些帮助,帮助读者从一个新的视角来思考问题,判断和思考问题。

Author Description

张圆明,博士,清美未来品牌公司CEO、清美国际品牌咨询香港公司CEO、波兰弗罗茨瓦夫美术学院客座教授、波兰哥白尼大学美术学院客座教授。

Catalogue

前言:希望你活得勇敢而有见解 /01

01 我思,故我在/ 01

02 1=100 / 02

03 生命中必须承受之累 / 07

04 实大变假 / 11

05 过界的实在/ 16

06 那些年,我们都曾经历过的失败/ 21

07 当我优秀,必遭争议/ 25

08 你有你的高度,我有我的立场/ 29

09 如果看透却没看开/ 33

10 设计师的良心/ 38

11 那时候我多么苍老,而现在却如此年轻/ 42

12 他人的活法,是自我的映像/47

13 绿茶婊的爱马仕/ 49

14 以品质的名义拜物/ 54

15 抱怨,是成就感坍塌的开始/ 61

16 人生的危局,常缘于自我设限/ 67

17 你是不是他人看法的傀儡?/ 73

18 当被挑剔成为常态,你还有多少勇气光明如初?/ 77

19 年轻人的尊严/ 81

20 爱情里的棱镜门/86

21 被父母“祸害”过的年轻人 / 91

22 别人的圣经未必是自己的金科玉律 / 96

23 越聪明,越糊涂 / 100

24 成人世界的大小孩 / 104

25 见鬼的“倾盖如故” / 108

26 外遇的成本 / 113

27 低调和自卑的暧昧关系 / 117

28 高利贷式爱情 / 123

29 以终为始 / 128

30 驾驭你的弱点,让它成为你的魅力标识 / 132

31 所谓超前,就是变相地被控 / 136

32 黑暗,不是因为丑恶的强大 / 140

33 “土豪二代”的真心 / 144

34 太平景象最无情 / 149

35 所谓世界,不过是人类思想的产物 / 155

36 你幸福吗?/ 157

37 有情人的梦魇 / 161

38 流行之累 / 167

39 你是不是一个LOSER? / 171

40 照妖镜下的孩子 / 175

41 寂寞的乌托邦 / 179

42 你会是金庸小说中的谁? / 183

43 人应该有所畏惧 / 187

44 学的是技术,缺的是精神 / 191

45 永远的马萨达 / 196

46 狼和羊的太平世界 / 200

47 切腹的三岛由纪夫 / 204

48 好人的堕落 / 208

49 文人的面子 / 212

50 说话之道 / 216

51 没有致命的错误,只有不经意的疏忽 / 220

52 人生要精彩,守正是底线 / 224

53 孔子之仁与现代生存学 / 228

54 咖啡与茶 / 232

后记:且行且思/ 238

Book Abstract

《勇敢思考》:
他的要求很有趣:不能太晦涩,不能“刺伤”别人,不要产生争议,点到为止即可。前两条还好,后两条却大有深意。既然决定做广告,就说明你有广而告之的需求,你希望别人记住你、对你产生兴趣。要点到为止,还得避免产生争议,这本身就与广告这种行为有冲突。因为现在的消费者记不住“点到为止”的东西,他们早就被各种“没有最雷,只有更雷”的广告锻炼出了一颗强大而挑剔的心脏,点到为止往往意味着没有特色,很难让他们的神经兴奋起来。
客户的态度很迟疑。他表示“争议”和“优秀”是两个概念,那些为了吸引消费者注意而一味制造话题性的做法并不可取,他认为产品本身才能说明一切。
我看出来了,这位先生是个好人。他一直避免使用有强烈感情色彩和指向性的词汇,好像不想落下任何话柄。套用“甄嬛体”来解释这个行为,就是:他真真是一个求有功、更求无过的好好先生。
按照普遍规律,这样的人似乎很难取得成功,因为这种温良的脾性会限制他的行动。他很难果敢,在某些关键的时刻会拘泥,大刀阔斧或者杀伐决断对他来说太有风险,一团和气、皆大欢喜的方式似乎更适合他。可偏偏世间的许多事都有其恶劣之处,只能以“恶”制恶:机会稍纵即逝,如果你不能抓住,就会成为命运的弃子;清瘀除肿是个痛苦的过程,如果你对别人的哭声不忍心,就无法真正地救人……但我这位客户却好像超脱了那个“普遍规律”。
他没成功到全国人民都知道的地步,但绝对已经奋斗成了一个富人。他行事不张扬、做事不高调,人看起来谦虚平和,说话也很和气。但是,如果你仔细琢磨,就能从他的话里听出一层意思:我就从不刺伤别人,我不喜欢惹出争议,我喜欢点到为止,哗众取宠的事我从来不干,可我也能取得成功,所以,只要你想,就能做到。也就是说,我对这个广告提出的要求,是完全可以实现的。
别以为好人就好欺负。好人一旦固执起来,惹出的麻烦更大。你看《天下无贼》里的傻根,多好、多善良的一个小伙子!可他就是不听劝,非得在火车站嚷嚷自己身怀巨款,结果遭到了贼的惦记,以至于王薄在改邪归正的途中丢了性命,连老婆肚子里的孩子是男是女都不知道。
这位客户先生也是。他没有趾高气扬、鼻孔朝天地让你感觉被侮辱了尊严,也没有提出多古怪苛刻的要求,可他温和却固执地认为自己提的要求非常合理。我哭笑不得,莫名就想起了一种东西:狮虎兽。
狮子和老虎虽然能勉强结合,可它们生下来的幼兽成活率却只有五十万分之一左右。这么低的生存机率,就算不能完全证明这种现象是不对的,至少也说明它不怎么合理。它们同为大型猫科动物,好歹有相同的属性,强行撮合也有微乎其微的可能性,可要是让狼和羊结婚,就真有点后现代主义了,起码我没见过。
把这事跟客户的要求扯到一起虽然有些夸张,可这两者之间也不能说全无相似之处,至少都有些不靠谱吧?我接触过很多客户,无一不是要求越扎眼越好,要是能引起争议就最好了,那说明有相当多的人记住了他们的产品。有关注就有效益,在很多种情况下,鸡蛋和鲜花有一样的威力,都能打开消费者的腰包。
起码在广告圈,争议不是个贬义词,只能算个中性词。
可我不打算给客户灌输这些东西。他的要求出自本心,因为他就是一个那样的人。所以,我想跟他探讨一下“优秀”和“争议”的辩证关系。
东汉时期,浙江会稽有一个叫王充的人。他的祖上是响当当的豪门大户,既出过母仪天下的皇后,也批量输出过将相显宦,一度风光无限。可惜,等到王充出生的时候,王家已经败落,王充一落地就只能是个穷属丝。成年以后,王充用30年的时间写了一部相当有争议性的作品,叫作《论衡》。从这《勇敢思考》问世起,人们就为它吵翻了天。有人说是奇书,有人则斥其为异书。因为这《勇敢思考》不但“诋訾孔子”、“厚辱其先”,还宣扬无神论,把当时的很多假大全式信仰理论都戳了个大窟窿。人们愤怒了、恐慌了、淡定不了了,皇帝、学者、大儒、普通老百姓,都对着这《勇敢思考》和这个人瞪大了眼睛。可有一点谁也不能否认:王充的观点的确为时人和后人启发了思路,单看后世有多少人受他影响就明白了。
几千年过去了,进入现代文明的我们,有了更开阔的视野、更发达的文明、更客观的心态,再谈到这段历史,不由感慨万千:敢在全民信鬼神、尊孔孟的年代说出那么石破天惊的话,人是奇人、书是奇书,都有跨时代的意义。
那么,王充优秀吗?有争议吗?正如同我们在承认狼很凶残的同时,也要认同它的聪明和耐性一样,很多事情看似毫不相干、实则全然一致,有些事情则看似同道、实为殊途,同一现象有多种说法的事并不少见。
当你的思想克服了时代的诸多局限,更超前地接近了真相,就算身处争议之中,总有一天,一定会有人承认你的优秀。
当你站在高处,以一己之力影响着很多人,则必然会因持有高见而陷于争议之地。
当我优秀,必遭争议。因为“优秀”本身即为“另类”,这种卓越于他人的素质是一种醒目的特点,想被忽视都难。集注视于一身,就意味着被包围在了形形色色人的口水里。反过来说也一样,有争议说明有非同寻常的观点和见解,这已足可证明你的优秀。
最后,客户含笑点头:希望你的作品也能说服我。
……
Introduction

希望你活得勇敢而有见解

Brave Thinking

朋友的宝贝女儿过生日,我把那个从国外淘来的、自己一直没舍得用的本子送给她做生日礼物。

小姑娘一眼就喜欢上了,爱不释手。捧回房间之前,突然又折回来,郑重其事地说:“叔叔,在上面写点什么吧!”

我不由有些窘。这种送礼物时顺便“题词”的事,好像已经很多年没干过了。冷不丁被一个小姑娘要求,多少有些不适应。可是,看着这个可爱的小姑娘,想到那些像她一样美好活泼的生命,我居然有了急切表达些什么的冲动。

在像她那么大的年纪,已经没有人再跟我讨论我应该成为什么样的人了。所有的长辈、老师都在嘱咐我:“你要好好学习,将来才能成为一个对祖国有用的人。”可是,怎么才能有用?有一个好成绩吗?我没有抱怨的意思,我只是觉得有些遗憾。如果那时候有人跟我说些什么,教教我怎样在几年后去面对跟校园里完全不一样的人生,我或许会少摔几个跟头。

可很多话到了嘴边,最终却只归结为一句。

我在扉页上郑重地写下:希望你活得勇敢而有见解。小姑娘微微有些疑惑,眨着一双漂亮的眼睛问我:“这个说法有点新鲜。有见解还好,勇敢是怎么回事呢?要我奋勇杀敌吗?”

我笑着摇头:“不,我说的勇敢,是一种永不撤退的姿态。它不分男女,因为我们每个人都要向前走,不能轻易往后退。如果不勇敢,人生会很没劲的。”

对,一定要勇敢。勇敢地面对失败,勇敢地执着于梦想,勇敢地应对流言,勇敢地表达自己的见解,勇敢地坚守秉性,勇敢地从沉默压抑的大环境中突围,勇敢地面对恐惧和弱点……世间所有美好的事物,都要付出坚忍不拔的勇气才能得到。如果足够勇敢,什么都不能阻挡你对美好生活的向往。正如同“每个人都会死,但不是每个人都真正活过”,勇敢是我们认真活着的标志之一。

在每一个男孩子的成长过程中,“勇敢”都是一项必须被培养的素质。而与之恰恰相反的是,大人们鲜少会对女孩子说:“你要勇敢。”男孩是刚性的,女孩是柔软的,这是所有人都承认的默契。

但是,无论将来我的孩子是男孩还是女孩,我都会告诉他(她):孩子,你要勇敢地活着。

我希望他(她)的人生能深远从容。见解独到深刻,可谓之深远;心性坚毅勇敢,遂至从容。这个世界或许并不险恶,可它却始终保留着它千万年不变的恶趣味。就像一个永远童心不死的老顽童,不受任何人控制、不按常理出牌、不听别人教训,因为心无挂碍,反倒格外危险。它会变着法地考验你、捉弄你,然后隐身在高处,欣赏你手足无措、竭力挣扎的样子。这是一场微妙的斗法,战局开始之前,你赢的筹码和输的可能性相差无几。结局究竟如何,全看你应战的态度。你需得有主见、有定见,才能克制外在世界给我们制造出来的幻境,于油煎火烹之中取出真正想要的东西。

我也希望我熟悉或不熟悉的你们,能有快乐不凡的一生。随心所想、得偿所愿,即为快乐;忠于自我、不改初衷,就是不凡。我从不认为做出惊天动地的大事业才叫不凡,不囿于俗见、不屈从于他人的看法,本色而不失真诚,又何尝不是不凡的活法?

说到底,生活中之所以有那些不如意,不过是因为缺少了一份勇气。不敢失去、不敢承认错误、不敢坚持、不敢真心……太多的不敢只会造就一个不如意的遗憾结局。

人生是一场大戏,“没有剧本、没有提示卡,未必是杰作,但如假包换,是一个人一生的真实记录。”它没有倒带重来的机会,只能向前、向前。

不见得每个人都能演成大片,能感动自己,足矣。

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Brand Jingdong book
Brand Origin China

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Sellers in China will ship their orders within 1-2 business days once the order is placed. Packages are sent to our consolidation warehouse in China and combined there. Our Yami consolidation warehouse will directly ship the packages to you via UPS. The average time for UPS to ship from China to the United States is about 10 working days and it can be traced using the tracking number. Due to the pandemic, the delivery time may be delayed by about 5 days. The package needs to be signed by the guest. If the receipt is not signed, the customer shall bear the risk of loss of the package.

Sold by JD@CHINA

Service Guarantee

Free shipping over 69
Genuine guarantee

Shipping

Yami Consolidated Shipping $9.99(Free shipping over $69)


Seller will ship the orders within 1-2 business days. The logistics time limit is expected to be 7-15 working days. In case of customs clearance, the delivery time will be extended by 3-7 days. The final receipt date is subject to the information of the postal company.

Yami Points information

All items are excluding from any promotion or points events on Yamibuy.com

Return Policy

You may return product within 30 days upon receiving the product. Items returned must be new in it's original packing, including the original invoice for the purchase. Customer return product at their own expense.

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About the brand

Jingdong book

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About the brand

Jingdong book