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Jingdong book

简约至上交互式设计四策略

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Jingdong book

简约至上交互式设计四策略

Name: 简约至上 交互式设计四策略
Brand: Jingdong book
SKU: 3118098471
Price: 41.05 USD
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Editer Recommend

国际知名交互式设计专家力作
赢得多数主流用户的内功心法
创意图文，字字箴言，读来令人手不释卷

我们为什么追求简单呢？因为简单意味着控制，用户感到自己在掌握一切，过于复杂的设计会让人受挫。
交互设计就是从用户体验出发来设计产品。所以，首先得认识用户。书中将用户分为三种类型：专家型用户、随意型用户和主流用户。
专家型用户愿意探索你的产品或服务，并且会给你提出各种改进和建议；随意性用户有兴趣使用更高级和复杂的产品，但不愿意接触全新的东西；主流用户的一个用户群体，他们自己不会因为你的技术而使用你的产品，使用你的产品目的是为了完成某项任务。
书中给出的建议是，忽略专家型用户（因为他们都是技术狂热者），为主流用户设计。“不要指望你能教会用户多少东西，或者认为说明书可以帮助他们。在面临压力的时候，他们很容易忘记已经掌握的知识，对操作说明视而不见，回到初学者的层次上。”所以，你看苹果，说明书都没有。
从用户体验出发设计你的产品，让它更简单好用，但是如何做？作者用了大篇幅讲了这四个策略：删除、组织、隐藏、转移（删除不必要的，组织要提供的，隐藏非核心的）。

Content Description

《简约至上：交互式设计四策略》介绍交互式设计的技术与技巧，讲述如何从目标用户的需求和期望出发，结合人类本身的心理特征和行为特点，用简单的方法创建易用、有效而且让用户愉悦的设计。书中阐释了合理删除、分层组织、适时隐藏和巧妙转移这四个令交互式设计成果大程度简单易用的策略。
《简约至上：交互式设计四策略》适合web应用、互联网产品、移动应用及其他交互设计人员阅读。

Author Description

Giles Colborne，曾任职于英国航空公司、英国物理学会出版社和灵智集团，二十多年来潜心钻研交互式设计与易用性，颇有建树。2003年至2007年任英国易用性专家协会主席，曾与英国标准机构合作制定可访问性方面的标准。2004年与人共同创立咨询公司cxpartners，该公司服务的全球客户包括诺基亚、万豪国际酒店、eBay等。

Comments

★一本凝炼至极、耐人寻味、图文并茂的好书。它如此单薄，却产生了令人难以抗拒的辐射力。作者倾其全力淬炼出数条简单实用的金科玉律，让读者可以方便快速地付诸实践。我在工作中会时不时停下来体味字间真义，然后迫不及待地将其融入自我挑战中。在需要灵感的时候，我也会翻开它来细细品读，寻求启发。
——C. Jarrett，易用性设计咨询师

★这本书远远超过出版前我对它的期望。我在飞机上享受这顿文字盛宴时的遗憾，是没有带上笔记本，因为每一页都有我需要在实际工作中遵循的警句箴言。它给了我非常多的启发，帮助我为客户提供了大量更好的在线体验。书中的金玉良言读来令人如沐春风，漂亮的布局和精美的图片会让你产生强烈的愉悦感。
——B. Thomas，Clear Thought咨询公司所有人

Catalogue

第1章话说简单
关于简单的故事
简单的威力
复杂的产品不可持续
不是那种简单法
特征
貌似简单
了解你自己

第2章明确认识
描述要点的两种方式
走出办公室
观察什么
三种用户
为什么应该忽略专家型用户
为主流用户而设计
主流用户想要什么
感情需求
简单意味着控制
正确选择“什么”
描述用户体验
讲故事
环境、角色、情节
极端的可用性
简便的方式
洞察力
明确认识
分享

第3章简约四策略
简化遥控器
遥控器
四个策略

第4章删除
删除
避免错删
关注核心
砍掉残缺功能
假如用户……
但我们的用户想要
方案，不是流程
如果功能不是必要的
真有影响吗
排定功能优先级
负担
决策
分心
聪明的默认值
选项和首选项
如果一个选项还嫌多
错误
视觉混乱
删减文字
精简句子
删减过多
你能做到
焦点

第5章组织
组织
分块
围绕行为组织
是非分明
字母表与格式
搜索
时间和空间
网格
大小和位置
分层
色标
期望路径

第6章隐藏
隐藏
不常用但不能少
自定义
自动定制
渐进展示
阶段展示
适时出现
提示与线索
让功能容易找到
隐藏的要求

第7章转移
转移
在设备之间转移
移动平台与桌面平台
向用户转移
用户最擅长做什么
创造开放式体验
菜刀与钢琴
非结构化数据
信任

第8章最后的叮嘱
顽固的复杂性
细节
简单发生在用户的头脑中
图片致谢

Book Abstract

走出办公室先到用户要使用你的软件的地方去做个调查。多数设计方案的评审都是在安静的会议室里进行的。在会议室里，所有人都会对设计方案投入十分的注意力。然而，很少有用户是在这种安静的环境下使用软件的。用户体验是否简约必须要在纷乱、多变的环境中才能考察出来。几年前，有公司请我重新设计一个软件，以便几位汽车经销商能够合作编写一份市场营销计划。简单地说，就是要把几份材料合并成一份报告，以便经销商能够在各处的销售网点制定计划。好在我们一位同事去拜访了几个经销商，跟他们的经理面谈以了解需求。在第一家经销商那里，经理的办公室前面有一道玻璃墙，透过玻璃可以看到展厅。谈话间，那个经理的眼睛会不时地瞥一瞥展厅，一看到有客户表情失望，他就立即跑过去亲自解释一番。同样的场景在每家经销商那里都会重演：经理们因为他们客户有需求，经常要中断手头的工作。了解到这个情况以后，我们的设计思想有了转变。不再是合并组件，而是把这些组件再分成更细的块，从而让管理人员能够在很短的时间内就可以完成一块。到用户工作的地方去参观考察是非常重要的。假如我们只是凭空想象经理们坐在办公桌后面的情景，肯定会忽略最重要的影响因素。在真实的环境中观察用户不需要多少时间，而且几乎也不用因此额外花什么钱。即使是短暂的拜访参观，也会让你收获很多。如果你不能到用户现场，那么就要跟用户多了解一些他们工作环境的情况，特别是要知道他们在使用你的软件的时候经常会发生什么事情。最近，有人请我去评估过一个手机网站，这个网站在橄榄球锦标赛期间做了一次促销活动。站点负责人不明白为什么用户呆不了几分钟就走了——根据他们离开时的页面也看不出自己违反了哪一条可用性规则。通过访问用户，谜底终于揭开了：他们都是在电视插播广告的时间内上这个网站的。撖榄球比赛一开始，他们会马上回到电视机前。后来这个站点经过好一番设计才达到要求。

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Jingdong book

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Location History

简约至上 交互式设计四策略

简约至上交互式设计四策略