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Jingdong book

网页美工：网页设计与制作

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Jingdong book

网页美工：网页设计与制作

Name: 网页美工：网页设计与制作
Brand: Jingdong book
SKU: 3118109581
Price: 26.27 USD
Availability: OutOfStock

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Content Description

《网页美工：网页设计与制作》是一本专门针对网页设计的教材，涵盖了色彩理论、图像设计、动画设计、字体设计及总体版式设计等内容。其中第1章讲述了网站Logo、导航栏、Banner、内容栏、版尾五个方面的内容及所涉及的软件知识，并以案例的形式阐述了按钮的制作方法；第2章讲述了网页版式的设计方法，将网页版式设计原则、版式结构、版式设计方法一一呈现给读者，并以静态网页界面设计案例作为补充；第3章讲述了网页创意与规划设计，从发展的角度阐述了网站的项目规划、内容组织及网站建设的必要性，并以实际案例为主线，从策划、文案、草图、设计等方面一一展开，以静态的形式展现网页的设计理念。第4章讲述了网页配色的知识，从艺术的角度阐述了色彩及色彩搭配的原则；第5章则以案例的形式讲述网页制作的全过程，包括前期策划书、网站建站目标及功能定位、网站整体风格、网站的结构和内容。
《网页美工：网页设计与制作》涉及的软件有Photoshop、Flash、Dreamweaver等。

Author Description

作者现于青岛科技大学工作，主要参与的项目有现代艺术设计中的图形图像创意研究、平面设计的传统表现与现代创意研究。曾获山东省文化厅艺术科学优秀成果二、三等奖，山东省教育厅高等学校优秀科研成果三等奖。著作方向为图形图像艺术设计。

Catalogue

第1章网页设计概述
1.1 网页界面构成
1.2 网页艺术设计的相关软件
1.3 按钮小制作
1.3.1 制作特殊形状按钮
1.3.2 制作圆角矩形按钮
1.3.3 制作简单的矩形按钮
1.3.4 制作圆形按钮
1.3.5 制作透明效果按钮
实践与提高1

第2章网页版式设计
2.1 网页版式设计应遵循的原则
2.2 网页版式设计的基本内容
2.2.1 网页的标题设计
2.2.2 文字的编排
2.2.3 图文的结合
2.2.4 页面的节奏韵律
2.3 网页版式构成分类
2.4 网页界面设计案例制作
实践与提高2

第3章网页创意与规划设计
3.1 为网站制定目标
3.1.1 对市场的预测和分析
3.1.2 网站的项目规划与组织
3.1.3 网站建设
3.1.4 改版案例制作
3.2 网页设计的创意方法
3.2.1 创意是网页的灵魂
3.2.2 网页创意方法
3.3 小福屋网页案例制作
3.3.1 建立小福屋网页的模板
3.3.2 小福屋——首页
3.3.3 小福屋——“关于HH”页
3.3.4 小福屋——“加盟HH”页
3.3.5 小福屋——“产品信息”页
3.3.6 小福屋——“全国门店”页
3.3.7 小福屋——“联系我们”页
实践与提高3

第4章网页配色
4.1 认识色彩
4.1.1 何为色彩
4.1.2 色彩三要素
4.1.3 色彩对比
4.1.4 色调的变化
4.2 网页配色常见问题
4.3 网页配色原则
实践与提高4

第5章综合案例制作
5.1 “小5班”网页设计
5.1.1 软件布局
5.1.2 制作首页
5.1.3 制作“团队成员”页面
5.1.4 “作品展示”页面设计
5.1.5 “小5班” Flash动画制作
5.2 银时代网页设计
5.2.1 银时代首页界面设计
5.2.2 银时代——“品牌故事”页
5.2.3 银时代——“产品展示”页
5.2.4 页面分割——切片
5.2.5 制作页面
5.2.6 优化和链接
实践与提高5

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Jingdong book

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