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Jingdong book

车联网:决战第四屏

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车联网:决战第四屏

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黑莓、微软、Linux、苹果、Google圈地汽车生态系统!底特律三巨头比拼车载系统!电信运营商,不甘做管道?保险+车联网+电商,杀手级产品来了?车联网与大数据合谋商业模式?中国自动驾驶,路在何方?汽车被黑,离我们还有多远?

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Content Description

《车联网:决战第四屏》为我们展现了汽车由功能机迈向智能机、由代步工具迈向移动交互终端的初步探索与实践,是中国第一本对于车联网进行系统梳理的非学术专著。这些故事生动、鲜活,不完整,杂乱,甚至看起来不真实,但他们的确就发生在眼前,而且还没有结束。明天你再看它,可能已经不是这样。这就是汽车在未来的奇妙之处。是的,汽车在未来可能不再是汽车了。
Author Description

车云网(https://www.cheyun.com)是中国第一汽车科技网站。车指汽车,云象征着科技。车云网专注于汽车的电子化、信息化、数字化和智能化,探索在移动互联网时代新的汽车科技、产品发展潮流和消费时尚。车云网自上线以来,不但填补了汽车科技网站的空白,也以清新、专业、独到的定位与风格在众多汽车网站中独树一帜,在汽车科技领域成为第一大影响力媒体。在新的移动互联网时代,车云网将在汽车消费的引领和指导上发挥先锋推动作用

Comments

车云网编撰的这本书,很好地为我们展现了自动驾驶的初级阶段的发展状态,它让我们看到了互联网对于汽车行业的推动,以及汽车公司在与互联网融合过程中所做的探索。书中所列举的案例均值得后来者思索。无论是吉利还是沃尔沃,我们都在做这方面的布局,我相信,汽车智能化将完全颠覆人们对于汽车的想象。

——吉利控股集团董事长 李书福

车联网是移动互联网下一个巨大的创新机会。如果互联网等新兴公司能在车内这个屏上打造出色的用户体验,将倒逼汽车公司加快改变,甚至开创全新的商业模式,这里面也为创业者提供了丰富的想象空间。《车联网——决战第四屏》让我们看到了一种新的可能性、一种新的变革的力量。

——搜狗CEO 王小川

车联网的影响不仅仅是技术的,更是产业层面的。从表面上看,这种影响是通过向汽车的“第四屏”提供移动互联网的服务开始的,但是它的深层次意义是信息化和工业化的深度融合,从改变汽车产品形态、汽车产品生产方式、改变汽车控制功能和交通控制的关系、直到改变交通模式和出行方式。

——中国移动研究院首席科学家 杨景

以车联网为典型应用的汽车信息化对汽车行业的颠覆作用将随着时间的推移逐渐显现。《车联网——决战第四屏》作为中国第一本车联网的书箱,它呈现给我们的不仅有业内专家、学者的冷静思考,也有各大车厂和科技公司的创新与实践,必将对这一跨行业新应用带来深远的影响。

——中国联通集团客户事业部副总经理辛克铎

当百年汽车业遇到互联网,会产生怎样的化学反应?汽车业,会像手机行业一样,经历智能化的涅槃巨变吗?在这里,和你一起洞见未来!

——易到用车创始人兼CEO周航

当汽车遇上互联网,汽车会发生怎样的蝶变?这是一个让人憧憬且奇妙的话题。《车联网——决战第四屏》为我们揭开了变化的真实一角,它让我们看到了汽车在未来演进的方向。车云网团队对车联网领域的精耕深挖富有前瞻性且有现实意义,至少令我,一个看起来在局外的人,看完后仍颇感兴奋。

——罗辑思维出品人、NTA创新传播机构创始人申音

Catalogue

第一章 互联汽车驾到
1、互联网入侵汽车业
2、汽车+互联网=车联网?
3、车联网生态系统解剖
4、车联网产品方法论

第二章 重新定义汽车
1、车企们,该换换脑筋了
2、底特律三巨头比拼车载系统
3、自主品牌的觉醒

第三章 庄家之争
1、五大生态系统圈地汽车
2、Google VS 苹果
3、科技公司插足
4、电信运营商:不甘的管道

第四章 车联网、大数据与商业模式
1、4G车联网,千亿新蓝海
2、飞越OBD
3、车联网如何与大数据合谋?
4、难解的商业模式

第五章 自动驾驶:车联网终极之战
1、自动驾驶75年演进史
2、自动驾驶撬动大经济
3、自动驾驶离我们还有多远
4、中国自动驾驶的后进之路

第六章 链接汽车未来
1、改变汽车,光靠互联网还不够
2、安全与互联的反思:汽车被“黑”离我们还有多远?
3、烧钱与掏钱的博弈:中国车联网在静默中等待黎明

Book Abstract

改变汽车,光靠互联网还不够

自从乔布斯用互联网思维重新定义了手机,人们才开始逢人必谈互联网革命,开启了将一切接入互联网的商业化实践。车联网甚嚣尘上、Telematics成为M2M和智能交通的宠儿,在此热潮下,智能医疗、智能农业、智能可穿戴设备……相继出现在大众的信息视野中。业界人士的思维也被牢牢捆绑住,针对世界年度车评选的行业趋势调查显示:车载互联超越能效、插电式混合动力等位居2013年度行业热门趋势的首位。

汽车产品的发展与手机产品的发展有一些相同之处,一个是基本的交通方式,一个是基本的通信设备,均与生活息息相关。不同之处在于汽车的社会效应更大,属于弹性需求,手机的社会效应较弱,已经逐渐成为刚性需求。

目前汽车市场的局势表明,SUV市场不断增长,汽车对于消费者的价值不再仅仅是代步工具,而开始有生活方式和与大自然接触的味道;小型汽车的消费市场也开始崭露头角,经济因素和社会因素固然不可否认,而汽车会不会成为消费者作为“个体”独处的一个伙伴?

互联网是协助人实现人与数据的无缝对接,支撑人与大自然接触和个人自由化的假设条件,是完成产业转变的技术。汽车产业的改变来自人性对自由的追求和对大自然的亲近,以及外部环境中商业组织的变革。罗振宇在自媒体节目《罗辑思维》中详细讲述了大组织的瓦解和商业组织的变化,人作为商业环境中的一员要开始学会适应自由化的价值交换生态。查尔斯·汉迪在其《即将来临的工作文化》中,用“皮包公司”的工作理念表达了工作将变得更加零碎,独立性将成为工作的主要形态特征这一感受。

互联网环境下,社会化消费的特征表现为实时连接、自由平等、分享和协作。而现实组织中的人变成了组织的工具,服从于组织的目标,同时被不断灌输企业所倡导的组织文化。恰恰是这一点与社会化环境中的自由平等相违背。营销3.0的理念也强烈暗示未来的环境中,所有的人将以独立的个体存在,具有自己的情怀和价值观,不再附庸于任何外在事物,实现“U盘化”的工作与自身价值及组织需求的对接。反观现实社会中,在自身价值可以自由流转的趋势下,具有较高素质员工的价值是不是被低估和约束了?

如果你认同的话,那么就意味着你认为在能够实现个人商业价值的前提下,人可以自由流动。另外一个现实状况,有些组织已经允许在家办公,表明工作地点不再是不可逾越的鸿沟。互联网世界有个所谓1/8秒门槛,人与人之间的沟通通过互联网和面对面有很大的不同,互联网会严重影响效果。可是技术会进步,新一代接触事物时的环境就已经被互联网思维改造。朋友的儿子刚上幼儿园,他感觉任何屏幕都应该是可以触控的,否则就难以理解。另外Google的办公文化就已经表明工作时间不依赖时间而是工作任务。

当工作时间、地点、实时连接都已经不是问题,组织需求与个人价值的对接形式改变的时候,汽车会不会作为一个新的功能组合出现?如果你认为充电技术还是问题的话,那么目前的现状确实难以支撑汽车作为一个前挡式显示屏幕的移动终端进行工作。但是柔性屏已经出现,星巴克已经在其咖啡桌上实现手机和电脑的无线充电功能。你能想象得到,未来的前风挡玻璃可以通过息影技术实现视频对话,在固定的某些位置就可以实现无线充电,遍布所有区域的Wi-Fi可以满足你与数据库的实时连接,以及与任何一个人的自由联通。此时,你可以在你想待的任何一个地方,只要汽车能够达到。

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