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Jingdong book

移动互联网全景思维：移动互联网基础理论奠基之作

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Jingdong book

移动互联网全景思维：移动互联网基础理论奠基之作

Name: 移动互联网全景思维：移动互联网基础理论奠基之作
Brand: Jingdong book
SKU: 3118204621
Price: 43.34 USD
Availability: OutOfStock

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Content Description

移动互联是生活圈，ＰＣ互联网是商务圈。尽管ＰＣ互联网也有社交属性，但其基因是商务的。移动互联网为生活而来。移动互联网是平民属性，ＰＣ互联网是贵族化运动。前者更关注与平民有关的生活细节，解决平民生活不便；后者更像资本的盛宴，精英们娱乐平民的网络游戏。

Author Description

华红兵，著名学者，品牌营销战略专家，中国式营销首创者，移动互联网基础理论奠基人。2004年获营销“金鼎奖-最佳营销总经理奖”，2006年获得中国十大营销专家称号，2013获全球500强企业商学院最认可的TOP100培训专家最佳营销策划专家荣誉，目前中国唯一持有公认的“策划金钥匙”的国家级专家，被媒体及业界喻为“中国营销理论仓库”，独创了中国式品牌三部曲《一度战略》《顶层设计》《品牌人手册》，致力于互联网理论研究，创建移动互联“沃晒理论”，提出“猫头鹰理论”体系。

Catalogue

第一章人本主义
第一节人文情怀
第二节人人时代
第三节人性至上
第四节众筹，为众生而生

第二章进化
第一节环境进化论
第二节灵魂进化论
第三节商业进化论

第三章开放
第一节第三次工业革命
第二节开放，没有边界
第三节开放的密码
第四节信、善、和

第四章沃晒观点
沃晒观点之一专注
沃晒观点之二不疯魔，不成佛
沃晒观点之三尖叫点思维
沃晒观点之四极客主义——-少数即多数
沃晒观点之五卖场变情场
沃晒观点之六特供模式
沃晒观点之三十六无间道
沃晒观点之三十七圈子能量
沃晒观点之三十八第三世界——-情感强连接效应
沃晒观点之三十九先到先得——-做移动互联先行者
沃晒观点之四十时间价值
沃晒观点之四十一集体大魔咒
沃晒观点之四十二注意力经济
沃晒观点之四十三开启云传奇
沃晒观点之四十四智慧城市，物联网络
沃晒观点之四十五创新是试错的过程
沃晒观点之四十六动态视角——-用热情拥抱不确定
沃晒观点之四十七众筹
沃晒观点之四十八爆闪经济
沃晒观点之四十九众筹众联
沃晒观点之五十圈子经济学
沃晒观点之五十一锤炼成金
沃晒观点之五十二三不原则
沃晒观点之五十三远见
沃晒观点之五十四捡瘦肉
沃晒观点之五十五终极大单品
沃晒观点之五十六终极大绝杀
沃晒观点之五十七终极大市场
沃晒观点之五十八终极大布施
沃晒观点之五十九终极大通路
沃晒观点之六十终极大逃逸
沃晒观点之六十一终极大海战
沃晒观点之六十二知识美学
沃晒观点之六十三异端的权力
沃晒观点之六十四有限理性
沃晒观点之六十五驱逐暴利
沃晒观点之六十六最后一击
沃晒观点之六十七支付革命
沃晒观点之六十八不土不快
沃晒观点之六十九四美主义
沃晒观点之七十同步社区
沃晒观点之七十一新媒渠
沃晒观点之七十二腾讯之疼
沃晒观点之七十三异域合作
沃晒观点之七十四行者无疆
沃晒观点之七十五 1°C 原理
沃晒观点之七十六移动营销
沃晒观点之七十七愤怒的小鸟
沃晒观点之七十八移动医疗
沃晒观点之七十九暴风雨来了
沃晒观点之八十小苹果
沃晒观点之八十一悦想时代
沃晒观点之八十二人人时代
沃晒观点之八十三谍影重重
沃晒观点之八十四信用管理
沃晒观点之八十五新东方进化论
沃晒观点之八十六万科进化论
沃晒观点之八十七老字号进化论
沃晒观点之八十八家居进化论

Introduction

序三赢在草根郑先强
电商时代走了，移动商户来了。谁是未来的赢家？在移动互联网时代，传统互联网也面临着被颠覆。现实生活中，大多数人还分不清移动互联网和传统互联网有什么区别。我们需要一本书厘清两者的区别。
移动互联是生活圈，ＰＣ互联网是商务圈。尽管ＰＣ互联网也有社交属性，但其基因是商务的。移动互联网为生活而来。移动互联网是平民属性，ＰＣ互联网是贵族化运动。前者更关注与平民有关的生活细节，解决平民生活不便；后者更像资本的盛宴，精英们娱乐平民的网络游戏。
移动互联网拥抱实体经济，ＰＣ互联网自创了一个虚拟世界隔离实体经济。通过线上线下Ｏ２Ｏ模式，前者更像一个和蔼可亲的老人，平和而慈祥地拥抱大家，与每一个人分享喜悦；后者像莽撞少年，攻城掠地，四处颠覆。移动互联网是全民盛宴。在习主席的亲民作风指引下，移动互联网来得更显及时。
……

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