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Jingdong book

互联网电视

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Books Computers & Internet Network and Communication

Jingdong book

互联网电视

Name: 互联网电视
Brand: Jingdong book
SKU: 3118208941
Price: 19.63 USD
Availability: OutOfStock

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Content Description

互联网电视是一种利用宽带有线电视网，集互联网、多媒体、通信等多种技术于一体，向用户提供包括数字电视在内的多种交互式服务的崭新技术。《互联网电视》作者在多年教学和公司管理实践的基础上，系统地闸释了互联网电视发展的现状、面临的问题以及可能的解决之道，并对未来的发展趋势做了大胆的预测。这是一本立足于当今互联网时代科技飞速发展，开阔读者视野，拓展读者思维的图书。

Author Description

于勇，现任东北师范大学传媒科学学院教授，兼任联想集团大联想顾问委员会委员，从事互联网及新媒体教学与研究工作30年，发表相关CSSCI学术论文10余篇，主持教育部人文社会科学研究项目“网络数字教育电视资源创新模式的研究”和吉林省哲学社会科学项目“运用新媒体拓展二人转的表现形式与叙事空间的研究”等共4项。在教学之余，专注于计算机与互联网企业管理和运营，积累近20年行业经验。亲身经历联想电脑的整个发展历程和互联网的发展带给各产业的巨变。这些年在尝试将互联网思维带入电视领域。

Catalogue

前言
第一章互联网思维
一、概论
1.互联网使用现状
2.互联网思维方式的内涵
二、互联网时代的困惑
1.金融方面的困惑
2.实体店方面的困惑
3.日常生活方面的困惑
4.媒体方面的困惑
5.学习方面的困惑
6.交流方面的困惑
二、互联网时代的机会
1.发现机会
2.利用机会
3.年轻人——互联网时代的机会主体
4.CEO的互联网思维
四、互联网用户思维
1.互联网用户解析
2.互联网用户体验
3.互联网用户体验的创新
4.互联网用户分享
5.“屌丝”思维
五、互联网免费思维
1.互联网时代的免费
2.免费的盈利模式
3.媒体的免费模式
4.免费的力量
六、互联网大数据思维
1.大数据与“云”
2.大数据的价值链
3.解读大数据思维
4.大数据的现在与未来
5.大数据时代的媒体
七、互联网信息不对称思维
1.信息不对称的内涵
2.解决信息不对称的思路
八、互联网趋势定位思维
1.趋势思维
2.定位思维
3.跨界思维
4.流量思维
九、互联网平台思维
1.平台的内涵
……
第二章互联网电视
第三章互联网电视平台策略
第四章互联网电视发展中的相关问题

Book Abstract

“逻辑思维”的罗振宇把互联网思维理解为“互联网=自由联合+自由解散”。互联网是人们按自己的意愿进行互联互通，对某一个事情或某一种思维感兴趣，在一段时间内形成群体，展开交互活动，可以是贸易、体育，也可以是学习，前提是自身的愿望能够得以实现。
马云更是直白地把互联网思维描述成“改变中国的物流”的思维。马云在互联网平台上将互联网思维应用到极致。网络交易的支付和物流配送，是互联网贸易的关键问题，淘宝网、天猫网的运行，取决于支付和物流的能力，马云做到了。物流在互联网时代承担第三方的工作，中国的网络经济彻底放弃二维经济的思维方式，全面启动多维的思维方式，中国的物流已经进入爆发式发展阶段。
互联网思维是相对于工业化思维而言的，是一种商业民主化的思维，是用户至上的思维。
工业思维很容易理解，一提到工业，人们就会想到大规模和标准化这两个关键问题，工业思维就是建立在这两个基本点上的思维。进入互联网时代，人们原来不敢想的事情浮出水面，而且呈现强大的发散态势。人们不仅需要大规模的思维，而且需要非标准化的思维，这是工业思维无法解决的问题。现在已是一个后工业化思维的时代。
商业民主化就是在商业往来中可以相互交流、协商，商家倡导“用户至上”的理念，一切以用户满意为宗旨，是满足个人意愿的平等的商业形式。交易的过程不同于以往，完全是信息对称环境下的交易。
这是一个宜家辞职员工对互联网思维的理解：他是以粉丝的身份去讲述对互联网思维的感受。他认为互联网思维是“粉丝思维、免费思维、流量思维、开放思维”。粉丝是互联网的前提，网络如果没有粉丝，互联网各项业务都将无法正常运转。免费的概念又是赢得众多粉丝的关键词汇。如果把传统的店面搬到网上，商品价格和销售方式都不改变，消费者既没有了消费的直接性，还需要耐心等待送货的过程，这样的销售模式不是互联网思维下的模式，是注定要失败的。现实中的朋友圈里，很多希望在朋友圈里通过直接的商品销售获得收益，是绝对会失败的。他们在沿用传统的工业思维方式，在互联网上展开营销，是对互联网思维的误解。将实体店的形式完全搬到网络平台中，误认为这就是一种互联网的销售模式，这种形式本身就是错误的。
……

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Jingdong book

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