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Jingdong book

当代全美MBA经典教材：商务市场与非市场环境（第4版）（英文影印版）

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Jingdong book

当代全美MBA经典教材：商务市场与非市场环境（第4版）（英文影印版）

Name: 当代全美MBA经典教材：商务市场与非市场环境（第4版）（英文影印版）
Brand: Jingdong book
SKU: 3101009471
Price: 54.10 USD
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Content Description

《当代全美MBA经典教材：商务市场与非市场环（第4版）（英文影印版）》是巴伦教授的畅销书《商务—市场和非市场环境》的最新版本，内容上进行了全面更新，详细考察了商务的市场环境与非市场环境之间的相互关系，以及如何对因此而产生的问题进行有效的管理。
《当代全美MBA经典教材：商务市场与非市场环（第4版）（英文影印版）》的另一特色是，每一部分最后都配有综合性的案例。第四版收入了73个案例，包括20个进入新世纪后出现的新案例，涉及的著名公司包括安然、微软、ebay、花旗集团、Schering-Plough、英国石油以及Double-Click。案例反映的问题涵盖环境保护、药物、信息技术、互联网、国际贸易、伦理问题、公司社会责任、公众和新闻媒体、利益集团竞争、反垄断和管制等方面。《当代全美MBA经典教材：商务市场与非市场环（第4版）（英文影印版）》也考虑了发展中国家企业运作的复杂性，借助《当代全美MBA经典教材：商务市场与非市场环（第4版）（英文影印版）》提出的分析框架和相关案例进行了一定的分析。
《当代全美MBA经典教材：商务市场与非市场环（第4版）（英文影印版）》分为五部分：1.战略与非市场环境2.非市场战略与政府机构3.政府与市场4.国际政治经分析5.伦理与责任。

Author Description

大卫·巴伦，美国斯坦福大学商学院政治经济学和战略问题教授，曾任美国西北大学教授，哈佛大学客座教授，还曾在法国和比利时的大学担任客座教授。巴伦教授在研究和写作方面十分活跃，任职于多家刊物的编委会，包括《商业和政治学》、《经济学与管理战略杂志》和《经济学季刊》。他也是经济计量协会的特别会员、美国经济协会和美国政治科学协会的会员。

Catalogue

PART 1 STRATEGY AND THE NONMARKET ENVIRONMENT
CHAPTER 1 Market and Nonmarket Environments
CHAPTER 2 Integrated Strategy
CHAPTER 3 The News Media and Nonmarket Issues
CHAPTER 4 Private Nonmarket Action

PART II NONMARKET STRATEGIES AND GoVERNMENT INSTITUTIONS
CHAPTER 5 Political Theory and Government Institutions
CHAPTER 6 Political Analysis for Business
CHAPTER 7 Formulating Political Strategies
CHAPTER 8 Implementing Political Strategies

PART III GoVERNMENT AND MARKETS
CHAPlrER 9 Antitrust：Economics，Law’and Politics
CHAPTER 10 Regulation：La w’Economics，and Politics
CHAAPER 11 EnvironmentaI Protection：Economics，Politics，and Management
CHAPTER 12 Law and Markets
CHAPTER 13 Information Industries and Nonmarket Issues

PARTIV INTERNATloNAL POLITlCAL ECONOMY
CHAPTER 14 The Political Economy of Japan
CHAPTER 15 The Political Economy of the European Union
CHAPTER 16 China：History，Culture。and Political Economy
CHAPTER 17 The Political Economy of International Trade Policy
PARTV ETHICS AND RESPoNSIBILITY
CHAPTER 18 Corporate Social Responsibility
CHAPTER 19 Ethics Systems：Utilitarianism
CHAFFER 20 Ethics Systems：Rights and Justice
CHAPTER 21 Implementing Ethics Systems
CHAPTER 22 Ethics Issues in International Business

Book Abstract

A number of foreign companies that had invested in China failed to earn a return on their investments， and during the 1990s a number of them withdrew from China. Companies such as DaimlerChrysler， Royal Ahold NV， Whirlpool， and Caterpillar pulled out of joint ventures in the late 1990s.33
Government Institutions Involved in Joint Ventures Foreign companies wishing to invest in the PRC must deal with progressively higher levels of government as the size of the project increases. The largest projects must receive national-level approval from the Leading Group on Foreign Investment (LGFI)， a State Council body that creates FDI legislation and coordinates the foreign investment policies of 11 national ministries. Additionally， state-run corporations， such as the China International Trust and Investment Corporation and other trust and investment corporations， play important roles through financial guarantees， financing， and currency swaps.
Local governments， both provincial and city， have parallel institutions (Foreign Economic Relations and Trade Commissions， or FERTCs) that have varying degrees of authority in approving projects. The largest cities such as Beijing and Shanghai， which hold provincial rank in the national hierarchy， can approve projects up to $30 million on their own， and after the 1983 Implementing Regulations small cities were allowed to approve projects valued at less than $5 million.34 Like the LGFI and its associated agen?cies， FERTCs examine proposals for legality and feasibility as well as conformance with policies of the local governments other agencies. FERTCs are still responsible for most of the day-to-day regulation of joint ventures in their geographical jurisdiction， regardless of their size.35
INTERNATIONAL TRADE
Trade Policy
In the pre-reform era trade increased substantially， but trade policies remained essentially the same. All trade had to be approved by the Ministry of Foreign Economic Relations and Trade (MOFERT)， and imported items were marketed directly by the cognizant state-owned firm. Dengs reforms and the open-door policy allowed China a wide range of international finance arrangements， including direct loans， export credits， and development assistance from foreign governments. In 1980 China joined the International Monetary Fund and World Bank， which gave it access to loans and other development aid.
During the 1980s MOFERTs institutional monopoly was broken， and much of its authority was delegated to provincial and municipal governments， other ministries， and state-owned enterprises. In many cases these entities were also allowed to "profit" from the trade. This devolution of authority substantially lowered the obstacles faced by foreign importers and exporters， who could now negotiate with local officials instead of working through a large， monopolistic national bureaucracy.

Introduction

2001年12月10日中国加入世界贸易组织，从此，中国将进一步加大与世界各国的政治、经济、文化各方面的交流和合作，这一切都注定中国将在未来世界经济发展中写下浓重的一笔。
然而，中国经济的发展正面临着前所未有的人才考验，在许多领域都面临着人才匮乏的现象，特别是了解国际贸易规则、能够适应国际竞争需要的国际管理人才，更是中国在未来国际竞争中所必需的人才》因此，制定和实施人才战略，培养并造就大批优秀人才，是我们在新一轮国际竞争中赢得主动的关键。
工商管理硕士(MBA)，1910年首创于美国哈佛大学。随后，MBA历经百年风雨不断完善，取得了令世人瞩目的成绩。如今，美国MBA教育已经为世界企业界所熟知，受到社会的广泛承认和高度评价。中国的MBA教育虽起步较晚，但在过去10年里，中国的MBA教育事业发展非常迅速，也取得了相当显著的成绩。现在国内已经有50多所高等院校可以授予MBA学位，为社会培养了3000多名MBA毕业生，并有在读学员两万多人。
目前，国内的MBA教育市场呈现一片繁荣景象，但繁荣的背后却隐藏着种种亟待解决的问题。其中很大一部分问题的成因是因为目前我国高校使用的教材内容陈旧，与国外名校的名牌教材差距较大，在教学内容、体系上也缺乏与一流大学的沟通。为适应经济全球化，国家教育管理部门曾要求各高校大力推广使用外语讲授公共课和专业课，特别是在我国加入WTO后急需的上百万人才中，对MBA人员的需求更是占1／3之多。所以，大力开展双语教学，适当引进和借鉴国外名牌大学的原版教材，是加快中国MBA教育步伐，使之走向国际化的一条捷径。
目前，国内市场上国外引进版教材也是新旧好坏参差不齐，这就需要读者进行仔细的甄别。对于国外原版教材的使用，在这里我们要提几点看法。国外每年出版的教材多达几万种，如果不了解国外的教材市场，不了解国外原版教材的品质就可能找不到真正适合教学和学习的好的教材。对于不太了解外版教材的国内读者来说，选择教材要把握以下几点，即：选择国外最新出版的书；选择名校、名作者的书；选择再版多次并且非常流行的书。综合以上几点来看，目前国内市场上真正出新、出好、出精的：MBA教材还是不多的。
北京大学出版社推出的《当代全美MBA经典教材书系（英文影印版）》弥补了国内MBA教材市场的缺憾，给国内MBA教材市场注入了一股新鲜的血液。全套丛书共由22本书组成，覆盖了北京大学MBA的全部主修课程，包括；经济学、管理学、营销学、战略管理、管理信息系统、运作管理、人力资源管理、商务沟通、国际金融、金融管理、决策分析、货币银行学、会计学等。另外。在十几门主课的基础上又增加了几门高级选修课程。包括：国际会计学、组织行为学、投资学、商务学、财务报表解析、管理会计、管理沟通、商业伦理学、企业家精神等。

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