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MBA教材精品译丛:信息时代的管理信息系统(原书第8版)

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在信息时代,知识己成为世界经济发展的动力。斯蒂芬·哈格,梅扶·卡明斯编著的这本《MBA教材精品译丛:信息时代的管理信息系统(原书第8版)》从管理和决策的角度阐述了当今信息技术发展的前沿领域和最新的系统开发方法,包括互联网和电子商务、多媒体技术、数据仓库与数据挖掘、专家系统与人工智能、CASE开发工具以及面向对象的技术等。流畅的文字、生动的讲解、翔实的案例和透彻的分析,将读者带入一个变幻莫测的信息世界。在新版中,为广大师生提供了教与学的教材使用指导或建议,对例题和案例进行了大幅度的更新,增加了一些新的内容,如预测分析、云计算等。
《MBA教材精品译丛:信息时代的管理信息系统(原书第8版)》既可作为MBA及相关专业学生的教科书,也可作为中高层管理人员充实技能、提高自身知识素养的参考读物。
Author Description

斯蒂芬·哈格(Stephen Haag)
斯蒂芬·哈格是美国丹佛大学丹尼尔斯商学院主管研究生的副院长和MBA主任。在此之前,他曾任信息技术与电子商务系的系主任以及信息技术科学的研究生主任。他是西得克萨斯州立大学的王商管理学学士和王商管理硕士,阿林顿的得克萨斯大学博士。
哈格教授是许多书的合著者,如《行为中的计算概念》(K-12教科书)、《交互:如何教二外英语》(与其父母合著)、《信息技术:当今的未来优势》(与彼德.基恩合著)、《财务****》、《商务驱动技术》,以及在被称做《计算概念和信息系统精要》的I系列丛书中的40余册书。他还曾在很多杂志(如ACM的《通信》、《社会经济规划科学》、《系统科学国际刊物》、《管理与决策经济》、《应用经济》,以及澳大利亚的《管理杂志》等)上发表了大量文章。斯蒂芬与他的妻子帕姆以及他们的三个儿子印第安纳、达里安和特雷弗一起住在科罗拉多州的海兰兹兰奇。
Catalogue

作者简介
前言
教学建议
第1章 我们生存的信息时代:面临商业环境的变化
引导案例:你的社会保险号码值98美元吗
1.1 引言
1.2 管理信息系统
1.3 波特五力模型:竞争战略分析
1.4 波特模型的三个一般战略:构建企业战略
1.5 识别重要的业务流程:价值链分析本章小结
综合案例1-1:自己是自己最大的敌人
综合案例1-2:整个世界都在挖掘关于你的数据?
关键术语和概念
问题思考
作业训练
问题讨论
第2章 主要的商业动力:应用信息技术获得竞争优势
引导案例:零支付、零雇佣的合作:一种新型的商业模式
2.1 引言
2.2 供应链管理
2.3 客户关系管理
2.4 电子协调
2.5 组织视角下的IT文化
2.6 企业资源计划:IT的集成
本章小结
综合案例2-1:一切皆是可口可乐:供应链管理、客户关系管理、IT你做主
综合案例2-2:金融服务市场中IT就是客户关系服务
关键术语和概念
问题思考
作业训练
问题讨论
第3章 数据库与数据仓库:构建企业的商务智能
引导案例:樱桃为什么少了
3.1 引言
3.2 关系数据库模型
3.3 数据库管理系统工具
3.4 数据仓库与数据挖掘
3.5 重温商务智能
3.6 信息所有权
本章小结
综合案例3-1:需求信号管理:商务智能的一种新形式
综合案例3-2:商务智能:机会与问题并存
关键术语和概念
问题思考
作业训练
问题讨论
第4章 决策支持与人工智能:企业的智囊
引导案例:一支橄榄球队需要的不仅仅是运动员的个人能力
4.1 引言
4.2 决策支持系统
4.3 地理信息系统
4.4 专家系统
4.5 神经网络和模糊逻辑
4.6 遗传算法
4.7 智能代理
4.8 多代理系统和基于代理的模型
本章小结
综合案例4-1:水晶球、千里眼、占卜预测分析能否预测未来
综合案例4-2:决策支持有益您的健康
关键术语和概念
问题思考
作业训练
问题讨论
第5章 电子商务:新经济战略
引导案例:是什么取代了感恩节过后的销售高峰日
5.1 引言
5.2 电子商务的商务模式
5.3 了解你的企业、产品、服务和客户
5.4 找到客户并建立客户关系
5.5 便捷安全的货币支付
5.6 电子商务的发展趋势
本章小结
综合案例5-1:当企业发展壮大后,可以建立自己的B2B电子市场
综合案例5-2:众包:电子商务的第四大发展趋势
关键术语和概念
问题思考
作业训练
问题讨论
第6章 系统开发:步骤、工具与技术
引导案例:通过系统开发和系统集成拯救生命
6.1 引言
6.2 资源内包和系统开发生命周期
6.3 基于组件的开发方法
6.4 资源自包(最终用户开发)
6.5 原型法
6.6 资源外包
本章小结
综合案例6-1:通用汽车获得了正确的库存跟踪
综合案例6-2:组织的资源外包会安全吗
关键术语和概念
问题思考
作业训练
问题讨论
第7章 企业架构、衡量指标和业务持续计划:构建并维持一个有活力的企业
引导案例:加利福尼亚州消除技术漏洞
7.1 引言
7.2 硬件和软件基础设施
7.3 云计算:完全没有基础架构
7.4 IT项目成功的衡量标准
7.5 业务持续计划
本章小结
综合案例7-1:国际卡车公司基于面向服务的体系架构下了一个大赌注
综合案例7-2:丹佛健康机构以企业“云”和“瘦”型客户端形式运营
关键术语和概念
问题思考
作业训练
问题讨论
第8章 人与信息的保护:威胁与安全措施
引导案例:电子邮件欺诈让她损失400 000美元
8.1 引言
8.2 伦理道德
8.3 隐私权
8.4 安全
本章小结
综合案例8-1:轻率的E-mail的警世故事
关键术语和概念
问题思考
作业训练
问题讨论
第9章 新兴技术及其发展趋势:未来的商业、人和技术
引导案例:电视节目移动化
9.1 引言
9.2 因特网的变化
9.3 生理交互方式的变革
9.4 无线领域
9.5 纯技术
9.6 值得思考的几个重要问题
本章小结
综合案例9-1:NBA向无线通信技术领域发展
综合案例9-2:在第二人生上做生意是个难题
关键术语和概念
问题思考
作业训练
问题讨论
扩展学习模块A 计算机硬件和软件
A.1 对技术的快速浏览
A.2 不同类型的计算机
A.3 软件:智能化界面
A.4 硬件:物理界面
本模块小结
关键术语和概念
问题思考
作业训练
扩展学习模块B 万维网与因特网
B.1 引言
B.2 万维网
B.3 搜索引擎
B.4 Web 2.
B.5 因特网技术
B.6 因特网的连接
本模块小结
关键术语和概念
问题思考
作业训练
扩展学习模块C 数据库设计与实体-联系图
C.1 引言
C.2 关系数据库的设计与构建
本模块小结
关键术语和概念
问题思考
作业训练
扩展学习模块D(Office 2007版)利用电子表格软件进行决策分析
D.1 引言
D.2 列表
D.3 基本自动筛选
D.4 自定义自动筛选
D.5 条件格式
D.6 数据透视表
D.7 重温决策支持
本模块小结
关键术语和概念
作业训练
扩展学习模块D(Office 2003版)利用电子表格软件进行决策分析
扩展学习模块E 网络基础
E.1 引言
E.2 家庭网络
E.3 网络组件
E.4 按距离划分的网络分类
E.5 因特网
E.6 网络传输介质
E.7 网络安全
E.8 客户端/服务器软件模式
本模块小结
关键术语和概念
问题思考
作业训练
扩展学习模块F 运用HTML语言建立网页
扩展学习模块G 面向对象技术
扩展学习模块H 计算机犯罪及其调查
H.1 引言
H.2 计算机犯罪
H.3 数字取证
H.4 恢复和解释
H.5 谁需要数字取证专家
本模块小结
关键术语和概念
问题思考
作业训练
扩展学习模块I 创建电子文件
扩展学习模块J(Office 2007版)运用Microsoft Access创建数据库
J.1 引言
J.2 所罗门企业数据库
J.3 定义所罗门企业数据库中的关系
J.4 在所罗门数据库中输入信息
J.5 用一个关系创建简单查询
J.6 用多关系创建高级查询
J.7 生成简单报告
J.8 生成含有分组、排序和汇总的报告
J.9 创建数据输入表单
本模块小结
关键术语和概念
作业训练
扩展学习模块J(Office 2003版)运用Microsoft Access创建数据库
扩展学习模块K 企业中的IT职位
扩展学习模块L 运用FrontPage
建立网站
扩展学习模块M 运用VBA在Excel表格中编程
术语表
译者后记
注释
Book Abstract

3.未分配的磁盘空间
如果你的硬盘利用很充分,那有可能每个存储单元都被书写很多次。操作系统经常会移动文件,如果你修改了一个word文档并重新保存,那以前的版本就会被系统标记为删除,它所占用的空间就成为未分配的空间。未分配的空间就是可以用来存储新文件的若干簇,但是这部分目前仍存有被删除文件的碎片,或者还没有被写入新的文件。旧的信息将一直保留,直到新的信息被写入。硬盘越大,老空间被重新使用的时间间隔越长。
4.未使用的磁盘空间
未使用的空间是通过对磁盘的重新整理而产生的。例如,当一个硬盘被重新分区时,可能并没有使用原磁盘的所有空间。所以,这些没有使用的空间没有被重新书写覆盖。分区表和其他操作系统信息被存储在其专用的磁道里,通常情况下是看不到的。想看到这些磁道里的文件片段,用户需要犯罪调查软件。
5.清除的信息
到现在为止你可能会问能否从存储介质上彻底清除。这是有可能的,但是你必须知道你要做些什么。你可以用一个磁盘擦除程序通过写入无意义的信息覆盖原来内容的方式来清除盘上的信息。诺顿就有这样的功能。但是,清除一个磁盘要花很多时间。一个10亿字节的硬盘(不是很大)就要花好几个小时来清除。
……

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