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Jingdong book

Photoshop+Illustrator平面设计实战从入门到精通(全彩超值版)

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《Photoshop+Illustrator平面设计实战从入门到精通(全彩超值版)》用最简练的语言将复杂的设计问题变得通透易懂。
《Photoshop+Illustrator平面设计实战从入门到精通(全彩超值版)》共14章,以项目背景分析、项目制作流程、项目制作总结和软件技术总结为主线,全面讲解标志设计、海报设计、封面设计、包装设计、UI界面设计和网页设计等方面的专业技巧,全方位提升读者的平面设计水平。并且书中将设计知识、设计方法、软件技能合理融入到每一个设计项目中,让您学到正确的设计方法和流程的同时还可以掌握Photoshop和Illustrator软件技术,让您的设计如虎添翼。
《Photoshop+Illustrator平面设计实战从入门到精通(全彩超值版)》适合平面设计从业者,平面设计专业的学生和想要从事平面设计行业的相关人士阅读,也可作为平面设计专业教材使用。

Catalogue

第 1章 平面设计基础 /023
1.1 位图和矢量图 /024
1.1.1 位图 /024
1.1.2 矢量图 /024
1.2 分辨率 /025
1.3 色彩模式 /025
1.3.1 RGB 模式 /027
1.3.2 CMYK 模式 /027
1.3.3 Lab颜色模式 /027
1.3.4 HSB 颜色模式 /028
1.4 图片格式 /028
1.4.1 PSD格式 /028
1.4.2 AI 格式 /028
1.4.3 TIFF 格式 /029
1.4.4 JPEG 格式 /029
1.4.5 GIF 格式 /029
1.4.6 PNG 格式 /029
1.5 纸张的规格 /029
1.6 版式设计 /029
1.6.1 版式设计的概念 /030
1.6.2 版式设计的原则 /030
1.6.3 版式设计的形式原理 /032
1.6.4 版式设计的基本类型 /033
1.6.5 版式设计的基本步骤 /034
第 2章 卡片设计 /035
2.1 卡片设计前瞻/036
2.1.1 名片 /036
2.1.2 名片的分类 /036
2.1.3 宣传卡 /038
2.1.4 邀请卡 /038
2.2 品牌 VIP 卡设计/039
2.2.1 项目背景分析 /039
2.2.2 项目制作流程 /039
2.2.3 项目制作总结 /043
2.2.4 软件技术总结 /044
2.3 商场礼品卡设计/045
2.3.1 项目背景分析 /045
2.3.2 项目制作流程 /045
2.3.3 项目制作总结 /050
2.3.4 软件技术总结 /050
2.4 个人名片设计 /051
2.4.1 项目背景分析 /051
2.4.2 项目制作流程 /051
2.4.3 项目制作总结 /054
2.4.4 软件技术总结 /054
2.5 邀请卡设计 /055
2.5.1 项目背景分析 /055
2.5.2 项目制作流程 /055
2.5.3 项目制作总结 /059
2.5.4 软件技术总结 /059
第 3章 Logo(标志)设计 /063
3.1 Logo 设计前瞻 /064
3.1.1 标志的作用 /064
3.1.2 标志的类型 /064
3.1.3 标志设计的原则 /065
3.1.4 标志设计的色彩搭配 /066
3.2 北极环保公益标志设计/067
3.2.1 项目背景分析 /067
3.2.2 项目制作流程 /067
3.2.3 项目制作总结 /071
3.2.4 软件技术总结 /071
3.3 网络通信标志设计/074
3.3.1 项目背景分析 /074
3.3.2 项目制作流程 /074
3.3.3 项目制作总结 /077
3.3.4 软件技术总结 /077
3.4 餐厅标志设计 /078
3.4.1 项目背景分析 /078
3.4.2 项目制作流程 /078
3.4.3 项目制作总结 /080
3.4.4 软件技术总结 /080
3.5 音乐电台标志设计/082
3.5.1 项目背景分析 /082
3.5.2 项目制作流程 /082
3.5.3 项目制作总结 /084
3.5.4 软件技术总结 /085
第 4章 广告招贴设计 /091
4.1 广告招贴设计前瞻/092
4.1.1 广告招贴设计的要点/092
4.1.2 广告招贴的特征 /093
4.1.3 广告招贴的功能 /094
4.1.4 广告招贴的分类 /094
4.1.5 广告招贴的表现手法 /095
4.2 音乐广告招贴设计/099
4.2.1 项目背景分析 /099
4.2.2 项目制作流程 /099
4.2.3 项目制作总结 /104
4.2.4 软件技术总结 /104
4.3 红酒招贴广告设计/106
4.3.1 项目背景分析 /106
4.3.2 项目制作流程 /106
4.3.3 项目制作总结 /112
4.3.4 软件技术总结 /112
4.4 化妆品招贴广告设计/113
4.4.1 项目背景分析 /113
4.4.2 项目制作流程 /113
4.4.3 项目制作总结 /116
4.4.4 软件技术总结 /116
5.1 海报设计基础知识 /120 5.4 化妆品海报设计 /139
5.4.1 项目背景分析 /139
5.4.2 项目制作流程 /139
5.4.3 项目制作总结 /144
5.4.4 软件技术总结 /144
5.5 手机宣传海报设计 /145
5.5.1 项目背景分析 /145
5.5.2 项目制作流程 /146
5.5.3 项目制作总结 /149
5.5.4 软件技术总结 /149
5.6 情人节海报设计 /149
5.6.1 项目背景分析 /149
5.6.2 项目制作流程 /150
5.6.3 项目制作总结 /155
5.6.4 软件技术总结 /155
第 5章 海报设计 /119
5.1.1 海报设计的基本特点/120
5.1.2 海报设计的步骤 /121
5.1.3 海报设计的要素 /121
5.1.4 海报的种类 /121
5.1.5 海报设计中需要注意的环节/123
5.1.6 海报设计的原则 /123
5.2 香水海报设计 /125
5.2.1 项目背景分析 /125
5.2.2 项目制作流程 /125
5.2.3 项目制作总结 /129
5.2.4 软件技术总结 /129
5.3 购物嘉联华海报设计 /130
5.3.1 项目背景分析 /130
5.3.2 项目制作流程 /130
5.3.3 项目制作总结 /138
5.3.4 软件技术总结 /138
6.1 DM 单设计前瞻 /160
6.1.1 DM 单的特点 /160
6.1.2 DM 单的种类 /161
6.1.3 DM 单设计要点 /162
6.2 房地产 DM 单设计 /163
6.2.1 项目背景分析 /163
6.2.2 项目制作流程 /163
6.2.3 项目制作总结 /168
6.2.4 软件技术总结 /168
第 6章 DM 单设计 /159
6.3 婚纱摄影DM单设计/169
6.3.1 项目背景分析 /169
6.3.2 项目制作流程 /170
6.3.3 项目制作总结 /174
6.3.4 软件技术总结 /174
6.4 街舞 DM 单设计 /176
6.4.1 项目背景分析 /176
6.4.2 项目制作流程 /176
6.4.3 项目制作总结 /179
6.4.4 软件技术总结/179
6.5 餐厅 DM 单设计 /180
6.5.1 项目背景分析 /180
6.5.2 项目制作流程 /180
6.5.3 项目制作总结 /182
6.5.4 软件技术总结 /182
第 7章 杂志内页设计 /185
7.1 了解杂志内页设计 /186
7.1.1 文字为主的版式设计 /186
7.1.2 图形为主的版式设计 /186
7.1.3 图文并重的版式设计 /188
7.1.4 杂志内页版式设计手法 /188
7.2 时尚杂志内页设计 /188
7.2.1 项目背景分析 /188
7.2.2 项目制作流程 /189
7.2.3 项目制作总结 /192
7.2.4 软件技术总结 /192
7.3 艺术杂志内页设计 /193
7.3.1 项目背景分析 /193
7.3.2 项目制作流程 /193
7.3.3 项目制作总结 /196
7.3.4 软件技术总结 /196
7.4 音乐杂志内页设计 /197
7.4.1 项目背景分析 /197
7.4.2 项目制作流程 /198
7.4.3 项目制作总结 /200
7.4.4 软件技术总结 /201
7.5 环保杂志内页设计 /203
7.5.1 项目背景分析 /203
7.5.2 项目制作流程 /203
7.5.3 项目制作总结 /207
7.5.4 软件技术总结 /208
第 8章 画册设计 /209
8.1 画册设计前瞻 /210
8.1.1 画册的标准 /210
8.1.2 画册设计的流程 /210
8.1.3 画册的形式 /210
8.1.4 画册种类与风格定位 /212
8.1.5 画册的尺寸 /213
8.2 风景画册设计 /214
8.2.1 项目背景分析 /214
8.2.2 项目制作流程 /214
8.2.3 项目制作总结 /217
8.2.4 软件技术总结 /217
8.3 家具画册设计 /218
8.3.1 项目背景分析 /218
8.3.2 项目制作流程 /218
8.3.3 项目制作总结 /221
8.3.4 软件技术总结 /221
8.4 广告公司画册设计 /222
8.4.1 项目

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