{{sellerTotalView > 1 ? __("sellers", {number: sellerTotalView}) : __("seller", {number: sellerTotalView}) }}, {{numTotalView > 1 ? __("items", {number: numTotalView}) : __("item", {number: numTotalView}) }}
free FREE

Change Your Zip Code

Inventory information and delivery speeds may vary for different locations.

Location History

{{email ? __('Got it!') : __('Restock Alert')}}

We will notify you by email when the item back in stock.

Cancel
Yami

Jingdong book

重新定义推销 好Pitch让客户和投资人主动找你

{{buttonTypePin == 3 ? __("Scan to view more PinGo") : __("Scan to start")}}

重新定义推销 好Pitch让客户和投资人主动找你

{{__(":people-members", {'people': item.limit_people_count})}} {{ itemCurrency }}{{ item.valid_price }} {{ itemCurrency }}{{ item.invalid_price }} {{ itemDiscount }}
Ends in
{{ itemCurrency }}{{ item.valid_price }}
{{ itemCurrency }}{{ priceFormat(item.valid_price / item.bundle_specification) }}/{{ item.unit }}
{{ itemDiscount }}
{{ itemCurrency }}{{ item.valid_price }} {{ itemCurrency }}{{ priceFormat(item.valid_price / item.bundle_specification) }}/{{ item.unit }} {{ itemCurrency }}{{ item.invalid_price }} {{itemDiscount}}
{{ itemCurrency }}{{ item.valid_price }}
Sale ends in
Sale will starts after Sale ends in
{{ getSeckillDesc(item.seckill_data) }}
{{ __( "Pay with Gift Card to get sale price: :itemCurrency:price", { 'itemCurrency' : itemCurrency, 'price' : (item.giftcard_price ? priceFormat(item.giftcard_price) : '0.00') } ) }} ({{ itemCurrency }}{{ priceFormat(item.giftcard_price / item.bundle_specification) }}/{{ item.unit }}) Details
Best before

Currently unavailable.

We don't know when or if this item will be back in stock.

Unavailable in your area.
Sold Out

Details

Full product details
Editer Recommend

Oren Klaff的营销技巧可谓天下无双,通过13年的经验总结,他以其独创的方法融得了超过4亿美元的资金。而这次——也是第1次,他将把所有的方法、技巧和经验通过这本书与你分享,让你也能和他一样,得心应手地面对任何商业场合。

无论是向投资人阐述新的创意,还是说服客户签下订单,甚至是和老板谈涨薪,《重新定义推销:好Pitch让客户和投资人主动找你》这本书都能转变你的原有思路,让你的想法与他人达成共识。

《重新定义推销 好Pitch让客户和投资人主动找你》作者Klaff认为,好的Pitch其实并不是抽象的艺术,而是一门实实在在的科学。结合神经经济学(neuroeconomics)领域的研究成果,通过他经历的一件件令人瞠目结舌的故事,Klaff为我们描述了人脑在面对Pitch时的一系列反应和做出**决策的过程,从而使你能对Pitch过程中的各个环节有充分的掌控。

本书主要介绍作者通过多年实践总结出来的“STRONG”Pitch法。

S:Setting the Frame(建立框架);
T:Telling the Story(讲好故事);
R:Revealing the Intrigue(激起兴趣);
O:Offering the Prize(持续吸引);
N:Nailing the Hookpoint(钉下锚点);
G:Getting the Deal(获得成交)。

一次成功的Pitch不仅能提升你的事业、赚取更多的回报,甚至可以改变你的人生。成功的秘诀其实在于你所使用的方法,而不是破釜沉舟、孤注一掷。“好方法,好回报”,Klaff说,“采用更好的方法,就能获得更好的回报。”之所以他能成为行业的佼佼者,正是由于他的方法比别人更胜一筹。而现在,这些方法都归你了。

把在《重新定义推销:好Pitch让客户和投资人主动找你》中学到的方法和策略实践到每一次对别人的Pitch中,你会发现你将赢得更多想象不到的认同和支持。
Content Description

《重新定义推销 好Pitch让客户和投资人主动找你》作者Klaff认为,好的Pitch其实并不是抽象的艺术,而是一门实实在在的科学。结合神经经济学(neuroeconomics)领域的研究成果,通过他经历的一件件令人瞠目结舌的故事,Klaff为我们描述了人脑在面对Pitch时的一系列反应和做出**决策的过程,从而使你能对Pitch过程中的各个环节有充分的掌控。
本书主要介绍作者通过多年实践总结出来的“STRONG”Pitch法。
S:Setting the Frame(建立框架);
T:Telling the Story(讲好故事);
R:Revealing the Intrigue(激起兴趣);
O:Offering the Prize(持续吸引);
N:Nailing the Hookpoint(钉下锚点);
G:Getting the Deal(获得成交)。
无论是向投资人阐述新的创意,还是说服客户签下订单,甚至是和老板谈涨薪,本书都能转变你的原有思路,让你的想法与他人达成共识。一次成功的Pitch不仅能提升你的事业,赚取更多的回报,甚至可以改变你的人生。把在本书中学到的方法和策略实践到每一次对别人的Pitch中,你会发现你将赢得更多意想不到的认同和支持。
Author Description

Oren Klaff是Intersection资本投资银行Capital Markets的总监,他在这家公司为投资人和机构融资多达数千万美元。Intersection资本在Klaff的管理下,运用其极具创新性的方法募集资金并将神经科学融入资本市场的运作,现已发展至2.5亿美元的资产规模。Klaff是金融建模领域的专家,也是Velocity的联合发明者,Velocity是一款吸收了1亿美元私募资本和风险投资的产品。Klaff现在居住在美国加利福尼亚州的贝弗利山。
Catalogue

第1章方法//001
并非生而如此//003
Pitch一名大师级人物//004
我们需要新方法//008
应付鳄鱼脑(Crocodile Brain)//009
信息和信息接收者之间的鸿沟//010
约定的原则//015
接下来//017
第2章框架控制//019
基于框架的生意//024
赢得框架,赢得游戏//026
警察框架的故事:介绍框架是如何起作用的//026
选择框架//029
权威框架//030
遭遇权威框架//032
获取框架控制//034
例子//034
重视框架//037
重视101//040
果农的钱//041
时间框架//048
吸引框架//050
吸引力故事//055
摆脱分析框架的冷却效应//059
利用悬疑打破分析框架//059
重视框架:重新载入//060
为什么重视框架如此重要?//061
为什么重视效果能起作用?//062
重视201:避免犯错//063
第3章地位//067
法国服务生//070
领头羊和次级角色//076
次级角色陷阱//077
提升你的社交地位//085
对冲基金经理//086
获取场景地位//091
第4章用你的想法打动他人//095
Pitch一个伟大的想法//097
第一阶段:介绍你自己和你的想法 //099
“为什么是现在”框架//100
三种市场力量模式:趋势预测//101
介绍你的金点子//105
金点子介绍模式//106
案例1//106
案例2//106
案例3//107
第二阶段:阐述预算与秘诀//110
获取人们的注意力//112
什么是注意力?//113
紧张//116
Pitch的关键//122
Pitch数字和规划//123
竞争//124
秘诀//124
第三阶段:提出条件//126
第5章框架堆叠与认知热度//129
第四阶段:框架堆叠与认知热度//131
在我们了解一件事之前就已经会倾向于喜欢(或者不喜欢)它//133
创建认知热度//135
如何堆叠框架//135
认知热度1:吸引框架//139
认知热度2:重视框架//144
认知热度3:时间框架//148
认知热度4:道德权威框架//149
现实需要框架//153
认知冷度和认知热度//154
第6章根除缺乏症//157
四场Pitch,没有空间犯错//159
为什么根除缺乏症如此重要//165
缺乏症是由什么造成的?//165
消解寻求确认的行为//167
终极Pitch//169
第7章案例研究:机场项目//173
一个怪兽级的项目//176
Greenberg来到波瑞哥泉镇//179
准备一场重要的Pitch//182
此时的Goldhammer//183
策略制定和研究//184
一月中旬//185
客户//186
终极Pitch的九天前//187
Pitch的大日子到了//188
解构这场Pitch//189
Pitch前的想法//193
演讲//194
竞争对手的反击//205
评判时刻//208
第8章加入游戏//211
开始吧//218

Specifications

Brand Jingdong book
Brand Origin China

Disclaimer

Product packaging, specifications and price are subject to change without notice. All information about the products on our website is provided for information purposes only. Please always read labels, warnings and directions provided with the product before use.

View Full Terms of Use
Add to favorites
{{ $isZh ? coupon.coupon_name_sub : coupon.coupon_ename_sub | formatCurrency }}
{{__("Buy Directly")}} {{ itemCurrency }}{{ item.directly_price }}
Quantity
{{ quantity }}
{{ instockMsg }}
{{ limitText }}
{{buttonTypePin == 3 ? __("Scan to view more PinGo") : __("Scan to start")}}
Sold by JD@CHINA
Ship to
{{ __("Ship to United States only") }}
Free shipping over 69
Genuine guarantee

Added to Cart

Keep Shopping

More to Consider

{{ item.brand_name }}

{{ item.item_name }}

{{ item.currency }}{{ item.market_price }}

{{ item.currency }}{{ item.unit_price }}

{{ item.currency }}{{ item.unit_price }}

Coupons

{{ coupon.coupon_name_new | formatCurrency }}
Clip Clipped Over
{{ getCouponDescStr(coupon) }}
{{ coupon.use_time_desc }}
Expires soon {{ formatTime(coupon.use_end_time) }}

Share this item with friends

Cancel

Yami Gift Card

Get this exclusive deal when paying with gift card

Terms and Conditions

Gift card deals are special offers for selected products;

The gift card deals will automatically be activated if a customer uses gift card balance at check out and the balance is sufficient to pay for the total price of the shopping cart products with gift card deals;

You will not be able to activate the gift card deals if you choose other payment methods besides gift card. The products will be purchased at their normal prices;

If your account balance is not enough to pay for the products with gift card deals, you can choose to reload your gift card balance by clicking on the Reload button at either shopping cart page or check out page;

Products that have gift card deals can be recognized by a special symbol showing 'GC Deal';

For any additional questions or concerns, please contact our customer service;

Yamibuy reserves the right of final interpretation.

Sold by Yami

Service Guarantee

Yami Free Shipping over $49
Yami Easy Returns
Yami Ships from United States

Shipping

  • United States

    Standard Shipping is $5.99 (Excluding Alaska & Hawaii). Free on orders of $49 or more.

    Local Express is $5.99 (Available in Parts of CA, NJ, MA & PA). Free on orders of $49 or more.

    2-Day Express (Includes Alaska & Hawaii) starts at $19.99.

Return Policy

Yami is committed to provide our customers with a peace of mind when purchasing from us. Most items shipped from Yamibuy.com can be returned within 30 days of receipt of shipment (For Food, Beverages, Snacks, Dry Goods, Health supplements, Fresh Grocery and Perishables Goods, within 7 days of receipt of shipment due to damages or quality issues; To ensure that every customer receives safe and high-quality products, we do not provide refunds or returns for beauty products once they have been opened or used, except in the case of quality issues; Some products may have different policies or requirements associated with them, please see below for products under special categories, or contact Yami Customer Service for further assistance).
Thank you for your understanding and support.

Learn More

Sold by Yami

Terms and Conditions of Yami E-Gift Card

If you choose “Redeem automatically” as your delivery method, your gift card balance will be reload automatically after your order has been processed successfully;

If you choose “Send to Email”as your delivery method, the card number and CVV will be sent to the email address automatically;

Any user can use the card number and CVV to redeem the gift card, please keep your gift card information safely. If you have any trouble receiving email, please contact Yami customer service;

Yami gift card can be used to purchase both Yami owned or Marketplace products;

Yami gift card will never expire;

Yami gift card balance does not have to be used up at once;

All rights reserved by Yami.

Return Policy

Gift card that has already been consumed is non-refundable.

Sold by JD@CHINA

Service Guarantee

Yami Free Shipping over $49
Yami Easy Returns
Yami Ships from United States

Shipping

  • United States

    Standard Shipping is $5.99 (Excluding Alaska & Hawaii). Free on orders of $49 or more.

    Local Express is $5.99 (Available in Parts of CA, NJ, MA & PA). Free on orders of $49 or more.

    2-Day Express (Includes Alaska & Hawaii) starts at $19.99.

Return Policy

You may return product within 30 days upon receiving the product. Items returned must be new in it's original packing, including the original invoice for the purchase. Customer return product at their own expense.

Sold by JD@CHINA

Service Guarantee

Yami Cross-store Free Shipping over $69
Yami 30-days Return

Yami-China FC

Yami has a consolidation warehouse in China which collects multiple sellers’ packages and combines to one order. Our Yami consolidation warehouse will directly ship the packages to your door. Cross-store free shipping over $69.

Return Policy

You may return products within 30 days upon receiving the products. Sellers take responsibilities for any wrong shipment or missing items. Packing needs to be unopened for any other than quality issues return. We promise to pack carefully, but because goods are taking long journey to destinations, simple damages to packaging may occur. Any damages not causing internal goods quality problems are not allowed to return. If you open the package and any quality problem is found, please contact customer service within three days after receipt of goods.

Shipping Information

Yami Consolidation Service Shipping Fee $9.99(Free shipping over $69)

Sellers in China will ship their orders within 1-2 business days once the order is placed. Packages are sent to our consolidation warehouse in China and combined there. Our Yami consolidation warehouse will directly ship the packages to you via UPS. The average time for UPS to ship from China to the United States is about 10 working days and it can be traced using the tracking number. Due to the pandemic, the delivery time may be delayed by about 5 days. The package needs to be signed by the guest. If the receipt is not signed, the customer shall bear the risk of loss of the package.

Sold by JD@CHINA

Service Guarantee

Free shipping over 69
Genuine guarantee

Shipping

Yami Consolidated Shipping $9.99(Free shipping over $69)


Seller will ship the orders within 1-2 business days. The logistics time limit is expected to be 7-15 working days. In case of customs clearance, the delivery time will be extended by 3-7 days. The final receipt date is subject to the information of the postal company.

Yami Points information

All items are excluding from any promotion or points events on Yamibuy.com

Return Policy

You may return product within 30 days upon receiving the product. Items returned must be new in it's original packing, including the original invoice for the purchase. Customer return product at their own expense.

Yami

Download the Yami App

Back Top

Recommended for You

About the brand

Jingdong book

为您推荐

Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折

Reviews{{'('+ commentList.posts_count + ')'}}

Have your say. Be the first to help other guests.

Write a review
{{ totalRating }} Write a review
  • {{i}} star

    {{i}} stars

    {{ parseInt(commentRatingList[i]) }}%

Yami Yami
{{ comment.user_name }}

{{ showTranslate(comment) }}Show Less

{{ strLimit(comment,800) }}Show more

Show Original

{{ comment.content }}

Yami
Show All

{{ formatTime(comment.in_dtm) }} VERIFIED PURCHASE {{groupData}}

{{ comment.likes_count }} {{ comment.likes_count }} {{ comment.reply_count }} {{comment.in_user==uid ? __('Delete') : __('Report')}}
Yami Yami
{{ comment.user_name }}

{{ showTranslate(comment) }}Show Less

{{ strLimit(comment,800) }}Show more

Show Original

{{ comment.content }}

Yami
Show All

{{ formatTime(comment.in_dtm) }} VERIFIED PURCHASE {{groupData}}

{{ comment.likes_count }} {{ comment.likes_count }} {{ comment.reply_count }} {{comment.in_user==uid ? __('Delete') : __('Report')}}

No related comment~

Review

Yami Yami

{{ showTranslate(commentDetails) }}Show Less

{{ strLimit(commentDetails,800) }}Show more

Show Original

{{ commentDetails.content }}

Yami
Show All

{{ formatTime(commentDetails.in_dtm) }} VERIFIED PURCHASE {{groupData}}

{{ commentDetails.likes_count }} {{ commentDetails.likes_count }} {{ commentDetails.reply_count }} {{commentDetails.in_user==uid ? __('Delete') : __('Report')}}

Please write at least one word

Comments{{'(' + replyList.length + ')'}}

Yami Yami

{{ showTranslate(reply) }}Show Less

{{ strLimit(reply,800) }}Show more

Show Original

{{ reply.reply_content }}

{{ formatTime(reply.reply_in_dtm) }}

{{ reply.reply_likes_count }} {{ reply.reply_likes_count }} {{ reply.reply_reply_count }} {{reply.reply_in_user==uid ? __('Delete') : __('Report')}}

Please write at least one word

Cancel

That’s all the comments so far!

Write a review
How would you rate this item?

Please add your comment.

  • A nice nickname will make your comments more popular!
  • The nickname in your account will be changed to the same as here.
Thanks for your review
Our community rely on great reviews like yours to find the best of Asia.

Report

If you find this content inappropriate and think it should be removed from the Yami.com site, let us know please.

Cancel

Are you sure to delete your review?

Cancel

You’ve Recently Viewed

About the brand

Jingdong book