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Jingdong book

富爸爸社会企业家

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Books Management Enterprises and Entrepreneurs

Jingdong book

富爸爸社会企业家

Name: 富爸爸社会企业家
Brand: Jingdong book
SKU: 3102000211
Price: 25.76 USD
Availability: OutOfStock

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富爸爸说过“企业和投资是一项团队运动”。真正的企业家能看到潜在的市场需求，并找到满足社会需求的解决办法，进而成功创建企业。乔希和莉萨做到了，你也能做到。如果你认为自己有某种特殊的天赋可以发挥，或者是想通过成为一位企业家而让这个世界变得更加美好，那么，本书就是为你而写。你也可以成为一位社会企业家。

Content Description

社会企业家是怎样的一群人？对中文读者来说，“社会企业家”还是一个新引进的词。戴维·伯恩斯坦在《如何改变世界》一书中这样定义社会企业家：“他们是这样一群人—为理想所驱动、有创造力，质疑现状、开拓新机遇、拒绝放弃，致力于构建一个理想世界。”普通企业家是为了追求商业利润而创办企业，社会企业家则是为了解决社会问题而创办企业，他们在创业激情与使命的驱动下，发挥自身的创造力及开拓、创新精神，肩负着企业责任、行业责任与社会责任，为建设一个更加美好的社会而努力。
本书的两位作者都是社会企业家。根据创建旅途康复中心的经验，乔希和莉萨分享了他们关于建立使命驱动型企业（社会企业）的深刻见解，同时还分享了几位在社会企业经营领域具有重要地位的专家所进行的研究和宝贵建议。
《富爸爸社会企业家》一书将会教给你：
如何发现驱使你创业的激情与“理由”—企业使命。
如何建立一家具有社会责任感的社会企业—利润、社会价值和自由三者兼顾。
如何选择促使社会企业成功运营的商业模式。
如何打造一个支持社会企业走向成功的核心团队。
如何挖掘有利于社会企业家及其企业扩大影响力的国际资源。

Author Description

乔希·兰农，旅途康复中心首席执行官和创始人，在行为康复领域有超过11年的经验。2001年，在意识到自己应该戒断酒瘾之后，他就想通过建立具有社会责任感的企业（旅途康复中心）重新回归社会。
自2011年以来，乔希开始担任富爸爸公司的戒瘾顾问和社会企业家顾问。
在过去的20多年里，乔希致力于研究武术。他是美式空手道黑带6段级武术教练，是大师保罗·米尔斯的亲传弟子。作为武术大师的高徒，乔希经常参加美式空手道（AKKI）年度国际研讨会，并在世界各地举办空手道研讨会。乔希还是一位能激励人的领导者和国际演讲家。

莉萨·兰农，旅途康复中心联合创始人，布鲁克房地产管理公司创始人，在行为康复领域和房地产管理或投资组合领域具有超过11年的经验。
莉萨的布鲁克房地产管理公司监管着旅途康复中心在世界各地的豪宅投资组合业务。
莉萨不仅是社会企业家，还是一位组合投资商，其投资项目主要涵盖住宅房地产、公寓大楼、商业建筑和石油天然气等领域。此外，她还是国际演讲家。
在创建旅途康复中心之前，莉萨曾是内华达州拉斯维加斯市警察局的一名警员，处在打击毒品和犯罪的第一线。

Catalogue

序
前言
第一章我们的故事
乔希的故事
莉萨的故事
乔希的故事
生死一线间
重拾自我
第二章了解社会企业
成功的基础
营利还是非营利？
第三章蓬勃发展的社会企业家运动
社会企业经营浪潮
榜样的力量
第四章师者，无处不在
心甘情愿做学生
筹钱并找到感觉
创业需要团队协作
第五章找到自己的“理由”
为什么你必须要有一个理由
如何找到你的“理由”
第六章你的战斗
我们的战斗
改变你的用词
第七章社会企业家的全球资源
成功因素
阿育王：大众利益的创新者
斯科尔基金会
绿色回声
施瓦布社会企业化经营基金会
影响力投资
谨防使命异化
资源
公益公司的崛起
第八章有社会责任感的公司
隔离墙
让社会责任成为你企业的组成部分
从何处开始你的企业
第九章社会企业家的蓝图
成分之一：一个解决问题的可行性方案
成分之二：一个强有力的使命或“理由”
成分之三：一个成功的团队
成分之四：一种稳健的商业模式
成分之五：个人发展
第十章最后的思考
不留遗憾
致谢

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