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Jingdong book

公司层面战略:多业务公司的管理与价值创造

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公司层面战略:多业务公司的管理与价值创造

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《公司层面战略》以一组行之效的战略原则和明确的指引来武装公司的高级经理和计划人员,帮助他们对多元化、多业务的公司实施成功的管理。通过引证他们从美国的爱默生、3M、通用电气、日本的佳能公司,欧洲的BTR、壳牌和联合利华以及全球其它一些著名多业务公司获得的经验,作者证明了开发一个明确的、旨在实现母合优势的公司层面战略,对于多业务公司的成功管理具有根本意义。他们指出公司战略如何及为何与业务层面的战略有所不同;为什么母公司经常会通过影响无可挽回地毁灭价值;以及成功的、价值创造型的公司战略 是什么构成的。他们揭示了母公司在其价值创造的努力中所遭遇的一些基本悖论,并说明了如何克服这些悖论的方法。
Content Description

本书对公司战略思想具有重大和深远影响的一部研究性巨著。这部关于公司战略的开创性著作是对北美、欧洲和日本的公司历时十年的咨询和研究结果。吉尔德、坎贝尔和亚历山大集中研究了母公司怎样为构成公司的诸业务创造或毁灭价值的问题。他们根据“母合优势”的概念,即立志成为公司属下诸业务较好的母公司的目标,提出了管理多业务公司的新思路。

全世界的多业务公司均面临着公司应拥有何种业务,以及如何构造和影响其业务这样一些根本性的问题。对许多公司来说,剥离和重组似乎是一种合理的解决之道。但本书的作者却指出问题要害不一定在于规模和多元化程度。更为常见的是,缺乏能够为业务增添价值的公司战略——而非业务的范围和跨度——才是其致命的缺陷。

《公司层面战略》以一组行之效的战略原则和明确的指引来武装公司的高级经理和计划人员,帮助他们对多元化、多业务的公司实施成功的管理。通过引证他们从美国的爱默生、3M、通用电气、日本的佳能公司,欧洲的BTR、壳牌和联合利华以及全球其它一些著名多业务公司获得的经验,作者证明了开发一个明确的、旨在实现母合优势的公司层面战略,对于多业务公司的成功管理具有根本意义。他们指出公司战略如何及为何与业务层面的战略有所不同;为什么母公司经常会通过影响无可挽回地毁灭价值;以及成功的、价值创造型的公司战略 是什么构成的。他们揭示了母公司在其价值创造的努力中所遭遇的一些基本悖论,并说明了如何克服这些悖论的方法。

为了帮助规划过程的开展,作者为经理们提供了一个评价和重建其公司层面战略的框架,并提供了一系列工具、一览表和工作实例,以帮助规划者运用本书各章节提出的概念。

《公司层面战略》为全球范围的多业务公司指出了解决其问题的新思路和新方案,对公司高级经理和规划人员来说,这是一本不可缺的著作。

Author Description

迈克尔·古尔德,安德鲁·坎贝尔和马库斯·亚历山大均为伦敦战略管理中心的董事。该中心专事多业务公司的咨询和研究工作,它是世界顶端级的经理培训和发展中心——阿什里奇信托公司的一部分。作者曾经在波士顿咨询访华团和麦肯锡公司从事咨询工作,并在伦敦商学担任过研究员。他们为企业界的读者撰写了一系列著作,包括《战略与风格》和近期出版的《设计有效的组织》等。

Catalogue

中文版序言(译文)
中文版序文(英文)
导读
第一编 公司战略与母合优势
第1章 公司战略:问题的提出
第2章 母合优势:概念框架
第3章 关于母合优势的若干问题
第4章 公司战略:背景
第二编 成功的公司战略
第5章 母公司如何创造价值
第6章 业务影响
第7章 联接影响
第8章 职能与服务影响
第9章 公司发展
第10章 公司战略的演变
第11章 成功的公司战略
第三编 开发公司层面的战略
第12章 开发公司层面的战略:概述
第13章 开发公司层面的战略:一个案例
第14章 业务组合的决策
第15章 关于母公司的决策
第16章 母合优势的实施
附录
A 定义各项业务
B 母公司的定义和结构
C 母合风格
D 联盟
主题索引
译后记
主题索引
译后记

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