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Jingdong book

商务英语写作实例精解(第七版)

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Jingdong book

商务英语写作实例精解(第七版)

Name: 商务英语写作实例精解(第七版)
Brand: Jingdong book
SKU: 3104006031
Price: 33.75 USD
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Editer Recommend

“说人话，接地气，有干货”
（1）本书的商务写作理念和实例都是新的。提倡“简明英语写作”（plain English Campaign），提供300多篇鲜活、实用的商务文书范例。
（2）给出100多条贴心实用的商务文书写作建议。
（3）社交媒体和网络写作指南还能帮你在网络上轻松赢得更多人气。
《商务英语写作实例精解》（第七版）将帮你打造良好的商务英语写作风格，为你在职场中赢得巨大优势。

海报：

Content Description

《商务英语写作实例精解(第七版)》编辑推荐：Shirley Taylor’s International Bestselling Book
“说人话，接地气，有干货”
（1）本书的商务写作理念和实例都是的。提倡“简明英语写作”（plain English Campaign），提供300多篇鲜活、实用的商务文书范例。
（2）给出100多条贴心实用的商务文书写作建议。
（3）社交媒体和网络写作指南还能帮你在网络上轻松赢得更多人气。
《商务英语写作实例精解》（第七版）将帮你打造良好的商务英语写作风格，为你在职场中赢得巨大优势。

海报：

Author Description

有时你发出邮件后希望能追回，可惜为时已晚。你有时忘记在邮件中添加附件。有时你明知道打电话的效果会更好，却用电子邮件发送了消息。你已很长时间没有整理或删除电子邮件。你利用电子邮件发送过私人或机密内容，过后又懊悔不已。有时你匆忙发送电子邮件，未添加问候语或结束语。你常常未仔细检查语法、拼写及标点错误就发送电子邮件。
Using a vague or outdated subject line主题行内容模糊或过时那些标题为“Update”，“Hi”或“News”的邮件让人看了都不想打开。类似地，如果会议是上星期开的，而今天的邮件里附上了建议书，那么像“Meetingon Tuesday”这样的过期主题就毫无用处。除非主题行能在时间吸引人们的注意力，否则他们是不会读这封邮件的。工作忙碌、邮件繁多的人们根本没那么多空余时间。因此，你的标题一定要精当，准确地告诉收件人邮件的确切内容，帮助他们大致了解这封邮件。主题行应该简洁明了（过长的主题行显示时会被截短），说明信件内容的主旨。如果你知道收件人会收到很多信件，你可以在重要邮件的主题行中加注“URGENT”（紧急）或“FOR ACTION”（急需处理）的字样。

Comments

（英）雪莉·泰勒：现代商务英语写作及沟通技巧领域的，著名培训师，擅长现代商务英语写作技巧、电子邮件礼仪、沟通技巧及秘书技能等领域的培训。泰勒生动的授课风格和实用的培训内容深受众多公司客户和个体学习者的欢迎和赞誉。

Catalogue

Contents 目录

About the author 作者简介 vii
Publisher acknowledgements 出版者致谢 viii
Preface to the first edition by Leonard Gartside
第一版序言（伦纳德？加特赛德） ix
Preface to the seventh edition by Shirley Taylor
第七版序言（雪莉？泰勒） xi
Introduction 前言 1

Part One Communication： An Overview沟通交流：概述 5
1 The importance of building relationships - both orally and in writing
口头及书面交流中都要注重建立关系 7
2 Sentence construction matters 正确组织句子很重要 15

Part Two Business Writing Basics商务写作基本原则 25
3 21st century business language 21世纪的商务语言 27
4 Structuring messages logically 逻辑清晰地安排信函内容 49
5 Presentation matters 外观与格式很重要 55

Part Three Electronic Communication电子交流 71
6 Email etiquette 电子邮件礼仪 73
7 Writing online： websites， blogs and social networking
网络写作：网站、博客及社交网络 93
8 Customer care online 网上客户服务 103

Part Four Routine Business Transactions常规商业交易 107
9 Enquiries and replies 询问函与回复函 109
10 Quotations， estimates and tenders 报价、估价与投标 129
11 Orders and their fulfilment 订货与交货 147
12 Invoicing and settlement of accounts 开发票与结账 163
13 Letters requesting payment 催款信 181
14 Credit and status enquiries 赊购与资信调查 195
15 A typical business transaction (correspondence and documents)
一笔典型的商业交易（往来信函与文书） 211

Part Five General Business Correspondence普通商务信函 227
16 Internal correspondence 内部信函 229
17 Secretarial and administrative correspondence
文秘和行政信函 241
18 Meetings documentation 会议文件 257
19 Personnel 人事 267
20 Reports and proposals 报告与建议书 303

Part 6 Creative and Persuasive Documents创意性与劝说性文书 311
21 Complaints and adjustments 投诉与处理 313
22 Goodwill messages 友好信函 343
23 Notices， advertisements， information sheets and handouts
通知、广告、信息宣传页和讲义 361
24 Circulars 通函 371
25 Sales letters and voluntary offers 促销信及特别优惠 391
26 Publicity material 宣传材料 407
27 Business plans 商业计划书 419

Appendix 1 Spoken and written forms of address
附录1 口头称呼与书面称呼 425
Appendix 2 The A-Z of a

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