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Jingdong book

李书福的偏执智慧

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Jingdong book

李书福的偏执智慧

Name: 李书福的偏执智慧
Brand: Jingdong book
SKU: 3107005041
Price: 18.06 USD
Availability: OutOfStock

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《李书福的偏执智慧》成功人士的身上，都有一些值得我们学习的特质，李书福的特质在于他的偏执智慧。这种智慧除具有惊人的胆识和魄力之外，还离不开他敏锐的商业嗅觉和独到的行业判断力，以及独树一帜的管理智慧和人才战略。李书福看似疯狂的表象下，实质潜藏的是理性的分析、专业的运作、巧妙的借势以及最重要的、偏执的智慧。

Content Description

《李书福的偏执智慧》每个著名企业家都有其独步天下的“秘技”，这也是其最耀眼的闪光点。李书福以其敢想敢做的冒险精神立足汽车领域。从120元创业起家、在冰箱行业赚到第一桶金、在海南地产热中摔过大跟头，到投身汽车制造业，创办吉利集团，李书福缔造了一个草根创业的神话。2009年成功收购沃尔沃，让李书福和他的吉利成为举世瞩目的焦点。企业家李书福如何经营吉利这家民营汽车企业，并成功做大做强？
《李书福的偏执智慧》的作者深入分析了李书福多年来的创业经历和经营之道，从案例入手，解析李书福在企业战略和经营中的独到智慧，提炼出他特有的企业家精神。

Catalogue

前言：偏执也是一种生产力
第一篇不折不扣的创业者：只想做汽车
第一章执著——顽强的“造车梦”
偏执梦想：“不抛弃，不放弃”
案例1·汽车——我选择了你
案例2·巧为无米之炊
案例3·艰难的准生证
本章启示
第二章跋涉——征战记
“三无”草根企业的崛起
案例1·一把榔头敲出来的汽车
案例2·价格战打开市场
案例3·征战全中国
本章启示
第三章坚持——扛着吉利的牌子走下去
做强做大不是“迷梦”
案例1·200万辆目标背后
案例2·“让全世界都跑上吉利车”
案例3·造车不仅为利润
本章启示

第二篇固执的管理者：有效的管理就是最好的管理
第四章 “管理人性化，执行军事化”——吉利内部管理
偏执的内部管理真经
案例1·“三链协同”——无缝对接
案例2·“5S”管理——要的是顾客满意度
案例3·“全矩阵式”项目管理——形成研发任务流
本章启示
第五章不仅仅是价格战——吉利品牌管理
注重品牌的价值
案例1·性价合一——造老百姓买得起的好车
案例2·汽车≠洋图纸+中国造——“中国创造”是硬道理
案例3·吉利≠低端——改变低端竞争态势
本章启示
第六章招贤纳士，人尽其用——吉利人才管理
人才是企业的原动力
案例1·三顾茅庐
案例2·借力尹大庆——用人不疑
案例3·一个企业，一座大学
本章启示

第三篇偏执的行动者：打破“蛇吞象”的失败魔咒
第七章以小搏大——李书福的资本博弈战略
不可或缺的“赌性”
案例1·120元淘来第一桶金
案例2·装潢材料起家的二次创业
案例3·1亿元撬起的汽车帝国
本章启示
第八章合纵连横——扩张之路
选择“冬泳”，让“冬天”不冷
案例1·上市——资本造血药方
案例2·趁“危”扩张——反其道而行之
案例3·圈地的险招与奇招
本章启示
第九章步步为营——鲸吞沃尔沃背后
艰难却不失稳健的并购
案例1·盲动，还是棋局？
案例2·艰难谈判——沃尔沃心动了
案例3·最后一搏——赌赢明天
本章启示
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