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Jingdong book

刘强东赚钱是自然而然的事

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京东的“京”取自刘强东初恋女友的名字;他收养了十个孩子,在他们结婚之前都会负责;他曾经因为看了一篇关于留守儿童的报道,在吃饭时忍不住泪流满面。看了这些,你是不是又对刘强东有了新的认识?
人们总是喜欢归类,或者在某人身上贴标签。比如,觉得马云性格张扬,马化腾很儒雅,李彦宏低调沉稳,而刘强东霸气外露。实际上,每一个人都是多面体,而作为一家企业管理者,其管理风格也不会呈现非黑即白的严格区分。恰恰相反,能够随着时代和企业发展状况而不断做出调整,才是一个称职的企业管理者。
Content Description

《刘强东赚钱是自然而然的事》选择了刘强东本人管理方面的经典语录,配以背景分析,让读者可以更直观、更详实的了解刘强东的管理风格、管理特色。每篇小文最后的思考与启示,更可帮助读者提高管理经验、开拓管理思路。
Author Description

修娜,曾为自由撰稿人,现为杂志主编。一直从事财经方面的研究和写作,曾出版《网络大侠马云》。
Catalogue

第一章 没有别的,只有实干
1.等幸运来敲门
2.“没有一个人理解我”
3.创业成瘾
4.提早转型才能不撞南墙
5.必然中的“偶然”
6.专心做好一件事
7.谨防“后院失火”
8.技术很重
9.超强的进化能力
10.顺势而为
11.专注细节
12.坚持是成败的唯一差别
13.认清自己的创业动机
14.勤奋中现天意

第二章 成长:不走寻常
1.倒三角战略
2.公司永远不够快
3.与渠道商博弈
4.可以模仿,绝不复制
5.没有规模是万万不能的
6.质疑不止,成长继续
7.注重过程而非目标
8.借力打力
9.京东的历史是不断超越“巨人”的历史
10.三大方向给企业指路
11.将钱烧在有用的地方
12.自营更赚钱
13.垂直发展行不通
14.扬帆海外

第三章 京东只允许有一个“山头”
1.团队是最宝贵的财富
2.身教贵于言传
3.更关注一线员工
4.技术不是选人的第一标准
5.离职率为“0”不是好事
6.学会放手
7.信任乃用人之本
8.在乎员工的幸福感和满意度
9.京东有个“黄埔军校”
10.给员工合理的期望值
11.让员工了解我的缺点
12.不对员工保密
13.360度考核

第四章 绝对不放弃控制权
1.创业者不能回避投资
2.投资者和企业家地位平等
3.投资人赚钱理所当然
4.不背着投资人做决定
5.投资人可以是天使,不能做上帝
6.有言在先,不做事后君子
7.不能把投资人当冤大头
8.绝不放弃控制权
9.不承诺投资人一定盈利
10.差异化最容易吸引投资者眼球
11.用勤奋打动投资人
12.找值得信赖的大基金合作
13.怎样才能被投资人相中

第五章 用诚信抓住客户“软肋”
1.重新定义“客户”
2.敢于舍弃部分客户
3.改变客户认知
4.服务客户要有“店小二”精神
5.将用户体验做到极致
6.努力赢得女用户芳心
7.客户最吃“诚信”这一套
8.努力开拓新客户,不如留住老客户
9.用最具竞争力的产品吸引客户
10.靠细节赢得客户满意
11.为消费者省钱
12.“主动服务”取悦消费者
13.无与伦比的“快速配送”
14.就要“娇惯”消费者

第六章 以欢迎姿态正面迎敌
1.有竞争是好事
2.享受竞争的乐趣
3.不怕成为“电商公敌”
4.超过阿里应该差不多
5.“价格战会永远打下去”
6.竞争就要越激烈越好
7.谋发展但不能想垄断
8.主动“约架”
9.光脚的不怕穿鞋的
10,“B2C曹操”的三大战役
11.对手也是朋友
12.不希望对手死掉
13.以小博大

第七章 绝不忽悠的营销之道
1.口碑是最省钱的宣传
2.营销不等于忽悠
3.别把钱烧在广告上
4.酒香不怕巷子深
5.技术营销
6.做对消费者有意义的事
7.你走阳关道,我过独木桥
8.以点带面
9.价格战也是一种生意
10.我为京东代言
11.让盲点区都知道京东
12.改变消费者对网购的印象
13.最后一公里最重要

第八章 寻找另一种盈利可能
1.做不赚钱的公司是可耻的
2.盈利含在价值中
3.盈利是水到渠成的事
4.只赚微利
5.成本可以更低
6.京东盈利秘籍
7.不靠品牌商也能赚钱
8.开放物流
9.靠服务赚钱
10.靠开放平台赚钱
11.效率就是盈利
12.向新用户和新产口叩要效益

第九章 化解危机也要另辟蹊径
1.企业不能在真空里生存
2.风险也要有底线
3.危机变机会
4.永远不要缺钱
5.团队不能松懈
6.老一套不可靠
7.不能说的秘密
8.领导者不能打盹
9.规模越大越安全
10.创新助企业成功甩掉危机
11.打牢基础不怕风险来袭

第十章 京东文化就要“特立独行”
1.做最简单的公司
2.诚信,永远放在第一位
3.京东的性格就是我的性格
4.激情可贵
5.以“正”为本
6.新老员工的文化融合
7.员工增多不能稀释企业文化
8.生活本就应该简单快乐
9.文化落地
10.欲望无罪
11.用企业文化缝合二元的员工结构
12.企业文化不能拷贝

第十一章 最接地气的“老大”
1.我不是传奇
2.关键时刻,要绝对“独裁”
3.该坚持的,绝不改变
4.学会放手
5.看到别人看不到的东西
6.请别叫我莽汉
7.不得不收起的棱角
8.工作是为了享受生活
9.世上并不是只有A和B
10.低调做慈善
11.心怀员工
12.做京东的“净化器”
Book Abstract

《刘强东赚钱是自然而然的事》:
技术很重要
我不知道京东将来对信息系统的要求是什么,但是我知道我设计的架构不会有什么瓶颈,系统功能可以随着需求的发展而不断增加。
——2009午刘强东接受《创业家》杂志采访时如是说
背景分析
一个公司好比一个庞大的系统,每个人都是这个系统中的一个具体环节,大家相互配合,让系统运转自如。刘强东虽然学的是社会学,但是有严密的逻辑思维。在他眼里,京东是一架高速运转、靠技术支撑的机器。只有不断优化系统流程,京东的盘子才能越转越快。
早年,刘强东曾经自学编程,对系统开发很有一套。创建京东后,这门技术又有了用武之地。他亲自担任首席架构师,参与设计公司的信息系统,将自己对公司管理的理念融入到系统之中,实现了技术与管理的最佳融合。
刘强东设计架构公司的信息系统,并不是靠凭空想象,而是以实际需要为基础的。以商品位置追踪功能为例。2008年之前,公司的信息系统是没有这项功能的。那一年,因为订单量过大,商品到达客户手中的时间延长,京东的客服电话几乎被打爆。通过这次事件,刘强东意识到,让客户及时了解商品所在位置,能消除消费者的疑虑,又能有效减少京东客服的工作量。于是,刘强东马上组织开发人员,说明目的,让技术人员以最快速度开发这项功能。因为既了解公司,又了解技术,刘强东的说明总是简单明了,容易被技术人员理解。刘强东试着用技术掌握京东的每一个环节。大到采购名单,小到包装产品需要多大的箱子,都能通过信息系统找到答案。通过技术管理公司,公司的运转史精确高效了。
京东的信息系统也不是一成不变的,就像刘强东说的那样,它会随着需求的变化不断更新,增加新内容。它会一直是最先进的,以保证京东一直高速运转下去。思考与启示
做企业不是过家家,饭做多了可以下次吃。做企业要求精确高效,标准化水平越高越好,尤其是做零售这种实业型企业,非以技术为支撑不能立。企业领导者应该不断优化企业的运营流程,提高运营效率。
911超强的进化能力
不同的时间、年龄要面临不同的环境,那时候在柜台觉得很快乐,而今天,带领更大的团队去迎接更大的挑战也一样快乐。
——2012年刘强东接受腾讯科技采访时如是说背景分析
刘强东靠在中关村卖电子产品起家,京东上线之前没有任何的电子商务背景。京东最核心的管理团队,也大多是电子商务“小白”。这一方面和刘强东对公司的定位有关,在他心中,京东本质上不是一家电子商务公司,而是一家零售公司。所以,刘强东选人,不看重专业背景,更看重这些人身上是否有做零售的气质:灵活,进化能力强。
从自建物流这件事中就能看出这一点。最开始,京东也和其他电子商务公司一样,运用第三方物流。可是没多久,第三方物流的弊端就暴露出来:成本高、速度慢、服务差。刘强东意识到自建物流的重要性,下定决心建设自己的仓储物流系统。
……
Introduction

刘强东的管理风格是怎样的?说实话,回答这个问题,挺有难度。想了很多,最后都被推倒。
闲来看一档节目,提到现在的某某名人像历史上的某位,我突然受到启发,也想试着用比较的方法,将刘强东与历史上大家耳熟能详的人物画上约等号,以期在读者心中先勾勒出刘强东管理风格的概貌。
刘强东的管理风格中,“霸气”是个不能不提的方面,这一点像极了他的老乡项羽。项羽有大志,年轻时看到南巡途中的秦始皇威风凛凛,发出“彼可取而代之”的感叹;老乡刘强东同样志在四方,在开饭馆亏损、打工还债后,骑着自行车再次到中关村站柜台,创业梦想像踩不死的小强。
你也可以试着了解他一手创立的京东,那是一家从成立之初到现在从不会妥协的公司,和供货商谈判、和对手竞争,创始人刘强东从来都是只知进、不知退。京东内部,刘强东同样是说一不二的“独裁者”,高管向供货商要了一个价值300元的箱子、让秘书代打卡两次,都会被他“无情”地开除。
还有人将刘强东的管理风格归结为朴素,甚至略带草莽气质,这一点像极了武松。他敢一人深入虎穴,擅长以少胜多。京东历史上有三次价格战,2008年与传统渠道商的价格战、2010年与当当的图书价格战、2012年与苏宁的家电价格战,三次战役都是刘强东主动发起,且竞争对手都比自己强大数倍。强敌面前,刘强东越战越勇,以完胜收场,比武松更胜一筹。
也有人说刘强东管理上的强势像曹操,从不轻信,控制欲强。他有一个特殊的爱好,开越野车穿越沙漠。刘强东可以连续几天驾驶,从来不会轻易放开方向盘,因为一旦把方向盘交给别人,就等于放弃了主动权。刘强东的信任,从来都是建立在亲自了解情况的基础上。每一天,再忙他也会抽出时间看客户的留言和投诉,随时掌握公司的细微情况。每一年,他都会穿上京东的红色快递制服,骑上摩托车,做一次快递小哥,亲自检验京东的物流系统。
还有一点,我觉得应该提及,但是又没有找到可以类比的合适对象,索性直说。京东的“京”取自刘强东初恋女友的名字;他收养了十个孩子,在他们结婚之前都会负责;他曾经因为看了一篇关于留守儿童的报道,在吃饭时忍不住泪流满面。看了这些,你是不是又对刘强东有了新的认识?
人们总是喜欢归类,或者在某人身上贴标签。比如,觉得马云性格张扬,马化腾很儒雅,李彦宏低调沉稳,而刘强东霸气外露。实际上,每一个人都是多面体,而作为一家企业管理者,其管理风格也不会呈现非黑即白的严格区分。恰恰相反,能够随着时代和企业发展状况而不断做出调整,才是一个称职的企业管理者。

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Yami Consolidation Service Shipping Fee $9.99(Free shipping over $69)

Sellers in China will ship their orders within 1-2 business days once the order is placed. Packages are sent to our consolidation warehouse in China and combined there. Our Yami consolidation warehouse will directly ship the packages to you via UPS. The average time for UPS to ship from China to the United States is about 10 working days and it can be traced using the tracking number. Due to the pandemic, the delivery time may be delayed by about 5 days. The package needs to be signed by the guest. If the receipt is not signed, the customer shall bear the risk of loss of the package.

Sold by JD@CHINA

Service Guarantee

Free shipping over 69
Genuine guarantee

Shipping

Yami Consolidated Shipping $9.99(Free shipping over $69)


Seller will ship the orders within 1-2 business days. The logistics time limit is expected to be 7-15 working days. In case of customs clearance, the delivery time will be extended by 3-7 days. The final receipt date is subject to the information of the postal company.

Yami Points information

All items are excluding from any promotion or points events on Yamibuy.com

Return Policy

You may return product within 30 days upon receiving the product. Items returned must be new in it's original packing, including the original invoice for the purchase. Customer return product at their own expense.

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About the brand

Jingdong book

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About the brand

Jingdong book