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Jingdong book

如何成为服装设计师

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Jingdong book

如何成为服装设计师

Name: 如何成为服装设计师
Brand: Jingdong book
SKU: 3108001521
Price: 32.45 USD
Availability: OutOfStock

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Editer Recommend

《如何成为服装设计师》是提供给有志于成为服装设计师的学习者的一本实用指南，并提供了大量宝贵的建议和创新理念。
《如何成为服装设计师》从服装设计创作和市场营销的角度着手，根据服装设计的具体工作流程，向读者讲解了服装系列创作的步骤和工作要点，内容涉及设计概念、T台展示以及时装设计实务等。
针对优秀创意、畅销款的创作、服装加工厂和展厅，本书一一进行了精彩讲解，并展示了当今服装设计如何利用媒体（如行业杂志、电视、电影和网络等），将服装作品推介给全球的客户。

Content Description

《如何成为服装设计师》作为一本服装设计师的指导书，从服装的历史、产品开发、生产流程、销售与分销、推广五方面进行讲解，为读者展示了从设计灵感到作品完成，再到销售推广的整个流程。内容丰富实用，通俗易懂，还配有大量的图片、实例和信息资料，有利于读者学习、理解，并有一定的借鉴和启发作用。
《如何成为服装设计师》适合服装从业人员、服装设计相关专业的师生以及广大爱好服装设计的人士阅读与参考。

Catalogue

前言
服装的世界
什么是服装
着装的原因和目的
服装的起源和演变
贵族服装
近代服装
多元化服装
目前服装体系的结构
高级定制服装
什么是高级定制服装
高级定制服装顾客
服装表演
成衣
什是成衣
成衣的分类
运动装
运动装的历史
运动装三要素
快销服装连锁店
盖普
英迪泰克斯
海恩斯莫里斯
奢侈品市场
奢侈品的演化
奢侈品市场组成

创作过程
参考资料
速记本
服装造型
色彩
纤维和面料
纤维
机织面料
辅料
概念手册也称为提案板
服装效果图
人体比例
姿势
表现技法
工艺设计说明
纸样
立体裁剪
试验样衣
成衣原型

生产
生产流程
原材料采购
纺织品展会
采购代理
供应商

面料整理
染色
漂白
印花
涂层
样衣系列
推板
成本预算
生产加工厂
仓库
产品周期
产品成本

销售与分销
销售过程
代理商或销售代表
服装展示
展厅
展会和服装发布会
达成销售
定价
订货
交货日期
季前系列服装
应景款式和更新款式
售后服务和处罚
分销渠道

多品牌经营店
单品牌专卖店
大型百货商店
折扣店（奥特莱斯）
超市和大卖场
产品目录销售
街道市场
网站销售

产品推广
服装与产品推广
内部执行与外部代理
宣传机构
公共关系
广告代理机构
时尚名流
产品广告植入
推广方式
常用的推广方式
品牌化宣传
标签
销售点
支持和赞助
公司刊物
网站
季节性推广方式
画册
产品目录

新闻汇编
服装发布会
展会
媒体
出版物
日报
期刊
专业刊物
电视和广播
户外广告

推荐阅读
服装设计学院指南

Introduction

很多服装设计师都梦想着自己的服装系列作品被认可。设计一件服装看上去好像很简单，仿佛只要有一个好的创意就是设计成功所需要的全部了。然而，要想获得成功，设计和制作过程中一系列的工作细节都需要服装设计师深思熟虑。
设计的第一步是构思，要先将头脑中的想法展现在设计图上，之后再根据设计图制作样衣。为了使设计工作井井有条并且快捷地完成，可以使用专业工具优化进程，获得事半功倍的结果。
当设计的样衣进行开发制作后，要把握住的非常重要的一点就是必须清楚地掌握目标顾客以及最佳的销售地点。然后，需要确定在这个销售点如何定位销售服装、如何展示服装以及采用什么样的广告宣传手段进行宣传促销。这一过程涉及的所有因素都有可能改变一个服装产品系列的命运。
本书提供了通往服装设计师成功之路的具体内容，同时还介绍了这个过程中各个环节及其作用。在这本书的帮助下，你的服装设计创作过程也许会不再那么繁重，还有可能收获得更多。

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Jingdong book

Brand Origin

China

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