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设计师要懂心理学

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国际知名的设计心理学博士Susan M. Weinschenk重磅力作
腾讯用户研究与体验设计部(CDC)推荐
欧美、日本,首屈一指的设计师必读经典
《图灵交互设计丛书:设计师要懂心理学》出自国际知名的设计心理学博士Susan M. Weinschenk之手,内容实用,示例清晰,以创造美观实用的设计为宗旨,讨论了设计师必须了解的100个心理学问题,每个问题都配以经典的示例,并给出即学即用的设计建议,篇幅简短,让你轻松理解设计背后的心理学动机,拓展视野,创新思维,为你的设计打造全新用户体验。
★最丰富的认知常识:从人的感知、注意、记忆、思维、动机等方面出发,直接剖析认知心理,全面深入了解用户。
★最有趣的设计指南:精美的图片,生动的示例,基于认知原理给出密切相关的设计小贴士,让枯燥的设计心理学变得趣味横生、易学易用。
★最严谨的设计手册,本书以科学研究和作者30多年的设计经验为基础,观点均引证自国外正规专著和论文,理学知识,为你的设计加分!让设计有理有据,不再是一件想当然的事!
《图灵交互设计丛书:设计师要懂心理学》是国外首屈一指的设计心理学图书,。本书适合平面、网页、交互、移动应用等各类设计人员阅读学习。内容主要包括:
●人如何观察
●人如何阅读
●人如何记忆
●人如何思考
●人的动机来源
●人是社会性动物
Content Description

《图灵交互设计丛书:设计师要懂心理学》出自国际知名的设计心理学专家之手,内容实用,示例清晰,以创造直观而又有吸引力的设计为宗旨,讨论了设计师必须知道的100个心理学问题,每个问题短小精悍,片刻即可读完,让人轻松地理解设计背后的心理学动机。
《图灵交互设计丛书:设计师要懂心理学》适用于设计师及喜爱设计的人群。
Author Description

Susan Weinschenk,宾夕法尼亚州立大学心理学博士,行为心理学家,研究心理学在设计中的应用30余年。曾任纽约州立大学心理学教授,现为全球可用性咨询公司HFI的首席用户体验策略专家、咨询和培训公司Weinschenk Institute的总负责人,为《财富》1000强企业、政府机构、创业公司等提供咨询服务,并多次在美国国内以及国际会议上发表演讲。人送雅号“智能女士”(The Brain Lady)。她还写作超人气博客(Whatmakesthemclick.net.),并出版了多本著作,如《网页设计心理学》、《抓住听众心理:演讲者要知道的100件事》和How to Get People to Do Stuff。
Comments

这本书篇幅短小,但引人入胜。书中汇集了100个有趣的人类认知常识,并密切联系设计实际。每个常识都独自成章,结合生动的示例,且中间贯穿着全新的科学研究,结尾附有即学即用的设计小贴士。保证你读后深受启发!——C. Jarrett

这本书真的太棒了!建议所有的设计师都读一下,因为它基于全新的认知科学研究,为我们的设计提供了科学依据,使设计不再是一件想当然的事情。——Katie S

如果你是一位视觉设计师或用户体验设计师,那么这本书不容错过。它为你提供了科学的数据和全新的视角,是指导、验证和提升设计的实用手册。——Keith D. Harvey
Catalogue

第1章 人如何观察
1 眼见非脑见
2 整体认知主要依靠周边视觉而非中央视觉
3 人在识别物体时会寻找规律
4 大脑有专门识别人脸的区域
5 略微侧向俯视是想象物体的标准视角
6 人根据经验和预期浏览屏幕
7 物体会提示人应该如何使用
8 人可能会对变化视而不见
9 人们认为相邻物体必然相关
10 红蓝搭配难以阅读
11 9%的男性和0.5%的女性是色盲
12 色彩含义因文化而异

第2章 人如何阅读
13 大写单词难读之谜
14 阅读与理解是两码事
15 人借助模式识别不同字体的文本
16 字号很重要
17 电子阅读比纸质阅读更难
18 每行字数较多时读得更快,但人们偏好短行

第3章 人如何记忆
19 短期记忆是有限的
20 人一次只能记住四项事物
21 人必须借助信息巩固记忆
22 再认比回忆更容易
23 记忆占用大量脑力资源
24 回忆会重构记忆
25 忘记是好事
26 最生动的记忆是错的

第4章 人如何思考
27 人更擅长处理小块信息
28 有些心理活动难度更大
29 30%的时间人会走神
30 人越不确定就越固执己见
31 人会创造心智模型
32 人与概念模型交互
33 故事是人处理信息的最佳形式
34 示范是最佳教学方式
35 人天生爱分类
36 时间是相对的
37 四种创造力
38 人可以进入心流状态
39 文化影响人的思维方式

第5章 人如何集中注意力
40 选择性注意
41 人会主动过滤信息
42 熟能生巧无需特别留意
43 对频率的预期会影响注意力
44 注意力只能维持10分钟
45 人只会注意显著线索
46 人无法同时完成多个任务
47 勾人六事:危险、食物、性、移动、人脸和故事
48 巨大噪声会吓人一跳并引起注意
49 人欲关注,必先感知

第6章 人的动机来源
50 人越接近目标越容易被激励
51 变动的奖励很有效
52 多巴胺让人沉迷于找寻信息
53 不可预知性驱动人不断找寻
54 精神奖励比物质奖励更有效
55 进步、掌握和控制感让人更有动力
56 自我克制的能力从小就形成了
57 人天生懒惰
58 快捷方式易用时人们才会用
59 人们归因于你而不是客观情境
60 习惯需要长时间逐步养成
61 竞争者较少时人们更有竞争的动力
62 自助让人更有动力

第7章 人是社会性动物
63 “强关系圈”的人数上限是150人
64 人天生会模仿和同情
65 共同做一件事会把人们联系在一起
66 人们认为线上交往也应遵循线下社交规则
67 说谎程度因媒介不同而不同
68 沟通时说话者与倾听者的大脑同步
69 大脑对熟人反应独特
70 笑把人们连结在一起
71 人更容易从视频中分辨出假笑

第8章 人如何感知
72 七情六欲人皆有之
73 情感与肌肉运动相关联
74 故事比数据更有说服力
75 气味能激发情感和唤起回忆
76 人天生喜欢惊喜
77 人在忙碌时更加愉悦
78 田园风光令人愉悦
79 观感是信任的首要指标
80 听音乐会释放大脑中的多巴胺
81 事情越难实现,人们就越喜欢
82 人会高估对未来事件的反应
83 人在事前和事后的感觉更好
84 人在悲伤或恐惧时会想念熟悉的事物

第9章 人会犯错
85 人总会犯错,没有完全的容错产品
86 人在压力下会犯错
87 犯错不一定是坏事
88 人常犯可预见的错误
89 人使用不同的纠错方法

第10章 人如何决策
90 多数决定都是在潜意识中做出的
91 潜意识最先感知
92 人希望拥有超出能力范围的选择和信息
93 人将选择等同于控制
94 相比于金钱人可能更在意时间
95 情绪影响决策过程
96 群体决策可能会犯错
97 人为强势者所影响
98 人在不确定时会让他人做决定
99 人们认为他人比自己更易受影响
100 人认为眼前的实物更有价值
参考文献

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