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Jingdong book

裙摆口红经济学：深刻洞悉时尚业

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Jingdong book

裙摆口红经济学：深刻洞悉时尚业

Name: 裙摆口红经济学：深刻洞悉时尚业
Brand: Jingdong book
SKU: 3110067071
Price: 45.04 USD
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1.《裙摆口红经济学》是一本用经济学思维审视时尚业的“博物”著作，学者唐娜里米和黛莎阿灵顿连手操刀的时尚读物。
2. 全方位解读时尚，深度剖析“她消费”。
3. 揭秘让人趋之若鹜的LV、Prada、Gucci等时尚大牌的养成史。
4. 当时尚遇到经济学，帮您脑洞大开、领悟时尚：
为什么看上去又丑又笨重的UGG雪地靴会一跃成名？
为什么女人的衣橱里永远少一件衣服、少一双鞋？
“看不见的手”如何操控时尚业？
时尚业存在怎样的“囚徒困境”？
为什么女人的裙摆口会成为股市的风向标？
穿梭在世界各大时装秀和时装卖场的买手们都在做些什么？
为什么各种奢-侈品会风靡中国？
移动互联时代我们的服装有多高端？
5.译者的字斟句酌、小编的呕心沥血，为您奉上这本装帧精美、版式独特的诚意之作，您也可将其作为馈赠、收藏之佳品！

翻开《裙摆口红经济学》，一场经济学的T台秀将在你眼前上演……

Content Description

时尚是什么？人们为何总是对转眼即逝的时尚潮流热烈追捧？它和经济学之间到底存在怎样的联系？
《裙摆口红经济学：深刻洞悉时尚业》在简要地介绍了时尚业的演变历史后，运用生动有趣的经济学理论和方法分析了时尚业主要参与者的行为与决策，详细介绍了时尚产业的零售模式，部门构成，产品采购，市场营销，以及全球化背景下的发展趋势等，并以实时的数据、直观生动的图表以及经典实用的案例全方位地剖析时尚业，为读者揭开隐藏在时尚光环背后的经济学秘密。
《裙摆口红经济学：深刻洞悉时尚业》由弗吉尼亚联邦大学的两位学者唐娜·里米和黛莎·阿灵顿合著，适合高校相关专业的老师与学生，时尚企业的管理者、投资者以及所有对时尚和经济学感兴趣的人员阅读。

Author Description

本书由弗吉尼亚联邦大学的两位学者唐娜·里米和黛莎·阿灵顿合著，唐娜·里米是的经济学教授，讲授多年的经济学课程，同时对时尚业也有深刻的研究；黛莎·阿灵顿也对时尚业和经济学颇有研究。二者以其独有的经济学视角来研究时尚，取得了较大的成就。

Comments

每一代人都嘲笑往昔的时髦玩意儿，可是又毕恭毕敬地追随新时髦。
——亨利?大卫?梭罗美国作家
我自己并不关注股价，因为股价就像女人的裙摆一样，忽高忽低，让人捉摸不透。
——唐娜?卡伦美国时装女王
消费者追求时尚的热情推动了经济的发展。
——丽姿?提尔布里斯《时尚芭莎》主编
顾客是我们做一切事情的中心。
——特里?伦德格伦美国联合百货公司CEO

Catalogue

第一篇时尚篇——邂逅时尚
第1章时尚业的前世今生
时尚业的前世今生
时尚业的蓬勃发展
时尚的美丽年代
第2章跨入时尚圈
时尚的语言
支起时尚业的四大部门
时尚业走进大众生活的途径——零售业态
令人眼花缭乱的服装门类
解读服装零售商

第二篇经济学篇——解读时尚
第3章裙摆口红经济学
经济学与时尚
时尚业妙趣横生的经济学现象
时尚品制造商们永远的经济学命题：生产什么、如何生产、为谁生产
适者生存的时尚业
时尚业的“囚徒困境”
为什么女人的裙摆口会成为股市的风向标

第三篇商业篇——经营时尚
第4章人人艳羡的工作：时尚买手
给时尚产品定价
成为一名职业买手，你不得不知的生意经
第5章投资时尚业
立足时尚业，你不得不知道的事
效率至上
时尚业的资本运作
第6章各国时尚消费大比拼
美国的时尚业
美国的消费者
时尚的领头羊——欧洲
后来居上的亚太地区
时尚之都
时尚业的风向标——时装秀
……
第7章时尚江湖：世界四大时尚之都
第8章移动互联时代的时尚业

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