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Jingdong book

经济学是本故事书

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Jingdong book

经济学是本故事书

Name: 经济学是本故事书
Brand: Jingdong book
SKU: 3110068351
Price: 25.24 USD
Availability: OutOfStock

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Content Description

《经济学是本故事书》主要通过一个个耳熟能详的故事，将经济学的基本知识以一种通俗易懂的方式诠释清楚。主要从人生、竞争、管理、经营、人事、国际经济等几个方面来分解经济学知识。无论是对企业运营，还是人生规划，都有着重要的指导作用。

Author Description

陈涛涛，畅销书作家，代表作《林书豪：奇迹背后》、《刘备发迹史》、《曹操发迹史》、《胡雪岩发迹史》。

Catalogue

第一章·不可不读的经济学
退避三舍——做个理性经济人
三只动物拉车——理性选择导致非理性结果
画皮——包装很重要
爱江山更爱美人——机会成本
冲冠一怒为红颜——权衡取舍
借四壁余光——搭便车理论
曾国藩保举身边人——让别人也尝到甜头
两只母山羊——妥协是必要的
昭君出塞——怎样处置稀缺资源
涸泽之蛇——竞争要出奇制胜
三顾茅庐——没点资本怎么行？

第二章·经营有道的经济学
官渡之战——高风险、高收益
奇货可居——利润最大化
淳于髡出使——舍得投资才会有回报
长平之战——生产要素的最优组合

第三章·管理有方的经济学
滥竿充数——好的制度没有空子可钻
债台高筑——预算约束
人尽其才——合理分工
鸡鸣狗盗——成本与收益分析
燕昭王招贤——合理运用激励制度
火烧庆功楼——委托代理
萧何月下追韩信——人才是最重要的

第四章·经济学的心理密码
赌资不是钱——人们的心理账户
马价十倍——名人效应
……
第五章·经济学遇上博弈论
第六章·雾里看花的经济学

Book Abstract

因为这三个人彼此痛恨，根本就不可能达成谁先开枪谁后开枪的协议，因此他们会完全根据自己的想法去开枪。所以，枪手甲一定会先开枪打对自己威胁最大的乙，这是他的最优策略。而在他的眼中，丙虽然有一定的威胁，但是因为他的枪法比较差，所以甲就不那么担心。对于乙来说，他会先开枪打对自己威胁最大的甲，其实他和甲的想法一样，先除去对自己威胁最大的，再去对付对自己威胁较小的。丙就更不用说了，他也一定会先打枪法最好的甲。这样一来经过一场混乱的枪战后，甲活下来的几率最小，可能只有10%，乙活下来的几率是20%，而丙活下来的几率却是100%，也就是说，丙将是这场枪战的最终胜利者。
现在我们再换一种游戏规则，那就是三个人轮流开枪，谁活下来的机会更大一些？其实不管谁先开枪，丙活下来的几率都是最大的。因为甲先开枪，他一定会先打乙。要是乙先开枪，他就一定会先打甲。要是丙先开枪，如果他是聪明的，他就应该谁也不打，对着天空放一枪。只要他不打中任何人，甲和乙就不会打他，那么他活下来的几率就还是最大的。
枪手博弈的故事告诉我们，在多人博弈的过程中，由于一些复杂关系的存在，往往会出现出入意料的结局。每一个参与博弈的人最终能否胜出，不仅仅取决于其自身的实力，更重要的是各方实力对比的关系以及各方所采取的策略。
在认识了这样的规律后，我们就会发现在复杂的市场竞争中，要想取得胜利获得最大的利益，就必须采取正确的竞争策略。在激烈的市场竞争中，企业与企业之间可以说经历了一场没有硝烟的战争，在这场战争中弱者并不一定就会失败，强者也并不一定就会胜利。
……

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Jingdong book

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