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Jingdong book

供应链金融:新经济下的新金融

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面对国内外银行业风起云涌的供应链金融实践,中欧国际工商学院的学者以商业研究的视角和方法论,开展了长达两年的理论和实证研究。在这一过程中,为了强化研究的实证性并保证追踪的前沿性,作为国内最早系统开展供应链金融业务,并且在实践和理论领域一直遥遥领先于国内同业的深圳发展银行,被选取作为贯穿于整个研究的案例样本。同时,深圳发展银行本身多年来在供应链金融领域也积累了丰富的内部研究成果,相关理论、理念和实践经验已被有机地吸收到本书中。本书所论及的一系列实践模型及其价值研析,对金融同业、供应链管理者和中小企业具有很高的借鉴、参考和启发意义。同时,作者所提供的关于供应链金融的创新性理论框架,为学界相关领域的研究奠定了进一步深化的基础。
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最近,《欧洲货币》杂志将供应链金融形容为近年来“银行交易性业务中最热门的话题”。一项调查显示,供应链融资是国际性银行2D07年度流动资金贷款领域最重要的业务增长点。在肇始于次贷问题的金融危机中,供应链金融在西方银行业的信贷紧缩大背景下一枝独秀,高速增长的态势依然。
与此同时,国内银行业在供应链金融领域的创新实践也方兴未艾。以深圳发展银行为代表,越来越多的银行将供应链金融纳入自身的市场定位和竞争策略体系,产品系列、风险控制理念和营销模式也逐渐成形。不仅如此,供应链金融这一命题的出现,也倏然启动了关于中小企业融资、银行业变革、产业竞争等一系列老问题的新思维。
在这个背景下,深圳发展银行一中欧国际工商学院“供应链金融”课题组在广泛的实证研究基础之上,从系统论角度及多个分维度,对这一创新进行了专业化的经验梳理和理论建构。本书所论及的一系列实践模型及其价值研析,对金融同业、供应链管理者和中小企业具有很高的借鉴、参考和启发意义。同时,作者所提供的关于供应链金融的创新性理论框架,为学界相关领域的研究奠定了进一步深化的基础。
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★中国企业缺乏供应链管理能力,这已经成为制约中国产业升级的重要因素。当然,要提升这一能力,一方面需要企业自身付出努力,另一方面,也需要社会提供更好的有利于从事供应链管理的服务体系,这其中就包括发展供应链金融业务。
——吴敬琏国务院发展研究中心研究员

★实践证明,为供应链成员提供结构化的融资,由于能够加快存货、应收账款的流转速度而改善现金流,能够使得企业在合理控制财务成本的条件之下更快地发展业务,已经成为企业经营中非常有价值甚至不可或缺的部分。对提供融资的银行而言,由于在供应链金融的业务操作中,能够更好地获取第一手信息,它们得以密切跟踪企业的生产经营状况,从而降低信贷风险……在当下的多事之秋,尽管一些金融创新备受质疑,但是我认为,那些基于对业务、对客户和对自己的能力的清醒认知而开发出来的好的金融创新业务,还是会为银行客户和整个经济带来巨大的价值。
——法兰克·纽曼深圳发展银行董事长

★深发展(供应链金融)的成功之处,并非它“心地善良”地解决了中小企业融资难的问题而在于它把同行认为高风险的市场,以低风险的方式占领了。
——孙红伟融勤国际董事长

★在针对中小企业融资需求的各类金融创新中,深圳发展银行日前整合推出的“供应链金融”业务提供了一种新思维。这种融资模式跳出了单个企业的传统局限,站在产业供应链的全局高度,切合产业经济,提供金融服务,既规避了中小企业融资中长期以来存在的困扰,又延伸了银行的纵深服务,在解决中小企业特别是贸易型中小企业融资难题上可谓独树一帜。
——《金融时报》
Catalogue

序一
序二
导论
第一章 缘起:全球化的视角
第一节 全球化的供应链
第二节 供应链管理重心的延伸——从物流层面到财务层面
第三节 边缘化中的银行及其挑战的应对
第四节 供应链金融的概念和构成
第二章 错位的概念与实践
第一节 国际实践
第二节 国内实践
第三章 产品:细分和组合
第一节 产品基石:自偿性贸易融资产品系列
第二节 产品元件、产品模块与产品系统集成
第三节 产品细分
第四章 营销:“1+N”范式
第一节 供应链生态系统提供的友好融资界面
第二节 营销的出发点
第三节 “1+N”及其衍生模式
第五章 风险管理:传统框架下的新内涵
第一节 风险管理的基本框架
第二节 信用风险管理
第三节 操作风险管理
第四节 法律风险管理
第五节 风险管理的两个重要手段:现金流控制和结构性授信安排
第六章 风险管理:六个关键变量的解构
第一节 准入体系
第二节 操作平台
第三节 动产担保物权
第四节 风险预警与应急预案
第五节 合作监管方
第六节 核心企业
第七章 组织架构:专业化导向的渐进模式
第一节 国际银行业客户导向的组织架构重建
第二节 向条线事业部转型的条件
第三节 渐进式架构调整的路径
第八章 金融生态:内部动力学与外部环境
第一节 供应链行为主体的生态动力学
第二节 制度环境
第三节 技术环境
第九章 社会经济学
第一节 供应链金融之于银行
第二节 供应链金融之于中小企业
第三节 供应链金融之于供应链
第十章 另外一个侧面:金融物流
第一节 物流与金融的相互价值发现
第二节 实践的脉络与概念的演进
第三节 金融物流的经济学意义
第四节 实践中的典型案例
第五节 银行主导的金融物流发展构想
附录A 深圳发展银行广州分行业务创新和发展定位调查
附录B 《商界评论》评价深圳发展银行供应链金融
附录C 钢铁加工贸易企业的供应链融资解决方案
附录D 商业银行池融资产品创新与风险控制
参考文献
后记
Book Abstract

第一章 缘起:全球化的视角
供应链金融中多种基础性产品的出现,远远早于供应链管理思想的萌芽。其中保理在几个世纪以前的西方国家就已经很常见。这种保理常常是趁火打劫式的,因为流动性出现问题的供应商往往以很低的折扣将应收账款出让给金融机构或其他第三方(Busch,2006)。同样,美国在《统一商法典》出台之前的19世纪,就广泛出现了存货融资市场。
1916年,美国颁布了《仓储法案》(U.S.Warehousing Act),并以此为根据建立起一套仓单质押的系统规则。这带来了以农产品为代表的各类仓单的广泛签发和流通,这种仓单既可以作为结算手段,也可以向银行申请贷款。
与此类似,早在1905年俄国沙皇时代,也出现了货物质押贷款业务:农民在丰收季节市场价格低时,将大部分谷物抵押给银行,用银行贷款资金投入后续的生产和生活;待市场价格回升后,再卖出谷物归还银行本金利息。由此,农民可以获得比收割季节直接卖出谷物更高的利润。这种操作还为缓和农产品市场价格的波动起到了一定作用(冯耕中,2007)。
然而,现代意义上的供应链金融概念,发端于20世纪80年代,深层次的原因在于世界级企业巨头寻求成本最小化冲动下的全球性外采和业务外包,供应链管理的概念应运而生。这之后,供应链管理一直集中于物流和信息流层面。直到20世纪末,企业家和学者们发现,离岸外包活动导致的供应链整体融资成本问题,以及部分节点资金流瓶颈带来的“木桶短板”效应,实际上部分抵消了生产的“成本洼地”配置所带来的最终成本节约。由此,财务供应链管理的价值发现过程开始深化,供应链金融的概念浮出水面。
……
Introduction

我国的“十一五”规划(2006~2010年)把加快实现经济发展方式的转型作为“十一五”经济工作的主线,而供应链生产模式的发展,正是经济发展方式转型的基本内容之一。近期发生的世界金融海啸,凸现了转变经济模式的重要性,也凸现了发展供应链生产的迫切性。
在考虑如何发展供应链生产模式的具体路径时,我们首先需要了解全球化背景下产业组织的演化趋势。得益于信息技术和运输技术进步所带来的远程生产组织和流通成本的降低,供应链正在取代纵向一体化,成为国际上产业组织的主流模式。在这种模式中,大企业专注于品牌、客户关系管理及创新性技术等核心能力的创造和提升,而将生产、流通、销售中低附加价值环节外包给中小企业,以此形成以稳定交易和利益共享为特征的产业链(也是价值链)体系。中小企业则往往利用自己的专项优势,如特殊技能、单项专利技术、特别的渠道以及成本优势,加入到产业链分工体系中,成为大企业主导的供应链节点布局中的重要一环。伴随着供应链生产模式的兴起,供应链竞争已逐渐成为市场竞争的重要方式。
供应链生产模式对于总成本会带来双重效应:一方面,由于利用了分工,供应链生产模式相比于纵向一体化型企业具有更高的生产效率,因此能够大幅度地降低生产加工的成本,即诺斯所说的转形成本(transfor-mation costs)。

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Jingdong book