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Jingdong book

互联网金融大格局 金融跨界 传统变革 实战剖析

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Jingdong book

互联网金融大格局 金融跨界 传统变革 实战剖析

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1.紧跟时代热点，普及互联网金融知识。互联网金融是当下热点，金融业未来发展趋势，有着广阔的市场前景。
2.满足读者需求，专为读者而作。本书内容全面、通俗易懂，适合普通大众阅读。只要是渴望阅读此类书籍的人士均可选来阅读。
3.观点明确、案例丰富。作者在书中详细地阐述了自己的观点，同时给予丰富的案例说明，既能加深读者的理解，又能参考借鉴。
4.图文并茂，阅读更直观。本书配有丰富的插图，凡是能配图说明的地方都带有图表，可以让读者的阅读更直观。
5.理论+方法，极具实用性。本书采用理论+方法的讲述方式，相比较其他书而言，更具实操性，也更能吸引和指导读者。
Content Description

当前，无论是国内经济还是世界经济，都已经进入了深度转型调整期，作为一种新的经济形态，互联网金融改革与创新势在必行。企业也好，个人也罢，都逃不过互联网金融浪潮的冲击。面对新一轮的金融革命，我们应该如何应对？
为此，我们专门编写了这本书。《互联网金融大格局 金融跨界 传统变革 实战剖析》以互联网金融为核心，分别从传统经济现状、互联网金融跨界、传统银行之变、金融服务平台、互联网金融模式、互联网理财产品、互联网金融的未来等方面入手，内容涵盖互联网支付、理财、社交、电商、大数据、众筹、网贷、商业架构等，全面、细致地为读者解读互联网金融的前世今生与未来发展。书中既有通俗易懂的互联网金融知识，又有丰富、详实的精彩案例，旨在让读者从很直观的角度、用极简洁的方式、花极少的精力读懂互联网金融，并从中获益。
Author Description

崔荣光，毕业于扬州大学政法学院。从2006年6月进军互联网金融界，曾担任太平人寿保险公司江苏分公司培训讲师，负责全省的培训工作，为金融单位高端客户进行理财培训，获得社会一致好评。先后荣获总公司“品质管控先进个人”、分公司“服务明星”和“先进个人”称号，得到业内一致好评。后长期致力于互联网和金融方面的理论研究与实践工作，多次提出互联网时代下企业的发展策略及实战法则，帮助许多知名企业成功转型。
Catalogue

Part1当金融邂逅互联网/成为赚钱最快的行业
1．1 C经济时代已经到来 | 002
1．2 传统金融的发展现状及需求 | 004
1．3 互联网金融的现状 | 007
1．4 探寻互联网金融的本质 | 008
1．5 掌握互联网金融的优势 | 011
1．6 消费特征鲜明的互联网金融 | 014
1．7 拆解互联网金融的商业架构 | 016
1．8 国内外互联网金融的大趋势 | 019

Part2黑天鹅出现/互联网金融的跨界场景
2．1 跨界场景带来的变化 | 030
2．2 金融坏账率的量变与质变 | 033
2．3 互联网金融+产业场景 | 035
2．4 互联网金融+大数据场景 | 036
2．5 互联网金融+社交场景 | 038
2．6 互联网金融+零售类场景 | 040

Part3转角遇到新机遇/传统银行的变革与创新
3．1 各大银行的传统理财产品之变 | 044
3．1．1 工商银行：互联网金融营销中心 | 044
3．1．2 农业银行：1+4金融产品战略布局 | 046
3．1．3 建设银行：锁定三大渠道 | 049
3．1．4 招商银行：贷款新模式 | 051
3．1．5 平安银行：新常态全景图 | 053
3．1．6 民生银行：直销银行领跑互联网金融 | 056
3．2 移动金融成互联网金融主力军 | 058
3．2．1 移动金融魅力何在 | 059
3．2．2 移动金融暗战迭起 | 061
3．2．3 手机银行的成长及未来 | 064
3．2．4 手机银行风险解析 | 067
3．2．5 移动金融的未来 | 069
3．3 微信银行开启银行业务新入口 | 071
3．3．1 迎战互联网金融 | 071
3．3．2 社交工具转型理财渠道 | 073
3．3．3 微信银行的巨大潜力 | 076
3．3．4 微信银行的业务拓展 | 077
3．3．5 野心勃勃的微信银行 | 078
3．3．6 当心公共Wi-Fi的陷阱 | 080

Part4平台制胜时代/金融服务平台的崛起
4．1 支付平台 | 084
4．1．1 站在互联网金融的暴风口 | 084
4．1．2 移动支付进军O2O | 086
4．1．3 红包引出的支付场景大战 | 088
4．1．4 生物支付引爆互联网金融 | 090
4．2 理财平台 | 092
4．2．1 聚集市场信息 | 092
4．2．2 用户体验为王 | 093
4．2．3 发掘渠道价值 | 094
4．2．4 淘宝理财，在网店上理财 | 095
4．2．5 百度财富，从资讯中理财 | 099
4．2．6 天天基金网，像逛超市一样理财 | 102
4．3 社交平台 | 105
4．3．1 聚人气也是聚财气 | 105
4．3．2 社交金融的爆炸式传播 | 106
4．3．3 微信，小平台凝聚多种金融服务 | 107
4．3．4 新浪微财富，发微博就能购基金 | 109
4．3．5 平安壹钱包，生活中的赚钱神器 | 111
4．4 电商平台 | 113
4．4．1 互联网的入侵 | 113
4．4．2 国内与国际的激烈碰撞 | 115
4．4．3 电商完全融入生活 | 117
4．4．4 C2C平台，消费者之间的电子商务 | 118
4．4．5 B2C平台，商对客的零售学问 | 119
4．4．6 O2O平台，线上、线下大融合 | 121
4．4．7 B2B平台，企业之间的商务交易 | 122
Part5群雄并起/互联网金融模式大起底
5．1 第三方支付 | 126
5．1．1 第三方是何许人 | 126
5．1．2 解读第三方支付平台的运营模式 | 127
5．1．3 第三方支付的特点 | 129
5．1．4 支付宝，网购支付的领头羊 | 130
5．1．5 财付通，下一站财富 | 132
5．1．6 银联在线，“老大哥”再发力 | 133
5．1．7 拉卡拉，支付“多面手” | 134
5．1．8 快钱，快速连通线上、线下 | 135
5．1．9 汇付天下，高效支付专家 | 136
5．2 P2P网贷 | 138
5．2．1 全面认识P2P网贷 | 138
5．2．2 P2P网贷的野蛮生长 | 140
5．2．3 P2P网贷对民间借贷的影响 | 143
5．2．4 推进“影子银行”市场化 | 144
5．2．5 P2P网贷的安全与风险 | 145
5．2．6 P2P网贷未来走向何方 | 149
5．3 大数据金融 | 152
5．3．1 大数据催熟互联网金融 | 152
5．3．2 金融模式的新冲击 | 155
5．3．3 冲破金融信息孤岛 | 157
5．3．4 玩转大数据金融 | 160
5．3．5 大数据金融的风险 | 161
5．4 众筹 | 166
5．4．1 众筹不是凑份子 | 166
5．4．2 是创新还是噱头 | 168
5．4．3 众筹运营机制多样化 | 170
5．4．4 火爆众筹下的创业之路 | 174
5．4．5 看房产如何玩众筹 | 176
5．4．6 众筹未来的七大趋势 | 178
5．5 信息化金融机构 | 181
5．5．1 解读金融信息化历程 | 181
5．5．2 传统业务转型电子化模式 | 183
5．5．3 中小金融机构如何“逆袭” | 185
5．5．4 金融服务“竞技场”转移 | 186
5．5．5 信息化金融机构的未来趋势 | 187
5．6 互联网金融门户 | 191
5．6．1 创业者与巨头的对抗 | 192
5．6．2 理财类门户，满足用户理财需求 | 194
5．6．3 信贷类门户，直接对接金融机构 | 195
5．6．4 保险类门户，提高增值服务水平 | 196
5．6．5 综合类门户，全面发展也要“精” | 197
5．6．6 在“风险”中一路向前 | 197

Part6E路财富/细数互联网理财产品
6．1 余额宝，支付、理财更灵活 | 202
6．2 理财通，微信理财很便捷 | 204
6．3 现金宝，功能多、理好财 | 205
6．4 活期宝，收益秒杀活期存款 | 207
6．5 零钱宝，随用随取无杂费 | 208
6．6 百度理财，更多金融需求 | 210
6．7 京东小金库，京东理财超便利 | 211
6．8 虚拟货币，风险与收益的抉择 | 213

Part7站在风口上/看得见的“黄金”未来
7．1 互联网金融的风险与挑战 | 218
7．2 小微企业的未来融资之路 | 222
7．3 证券投资领域的“蓝海” | 225
7．4 互联网金融的未来竞争 | 227
7．5 下一个“黄金十年” | 228

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Jingdong book