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Jingdong book

中国式股权：股权合伙、股权众筹、股权激励一本通

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Jingdong book

中国式股权：股权合伙、股权众筹、股权激励一本通

Name: 中国式股权：股权合伙、股权众筹、股权激励一本通
Brand: Jingdong book
SKU: 3111007461
Price: 42.28 USD
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一本书带你玩转股权合伙、股权众筹和股权激励。

Content Description

在本书中，将针对企业管理者、创业者对股权认知的不足，作者根据自己多年来的管理培训实践经验，结合企业在不同成长阶段所面临的问题和挑战，以“股权合伙”、“众筹天下”、“股权激励”三大模块的内容来具体阐述股权配置与企业治理的新思路，希望能为商界人士提供一点点有益的帮助。

Catalogue

股权合伙篇
第1章如何选择创业合伙人？ / 2
1.1 选择合伙人的 10 个标准/ 3
1.2 挑选靠谱的创业团队 / 5
1.3 建立稳定的合伙人机制 / 9
1.4 如何避免合伙人不欢而散 / 12
第 2章合伙股权结构设计 / 018
2.1 初创企业如何设计股权结构 / 19
2.2 股权合伙结构设计的 8 个问题/ 24
2.3 创业合伙人的“贡献估值法” / 30
2.4 创业合伙人股权比例的计算方法 / 36
2.5 苹果、谷歌、Facebook 的股权分配/ 40
第 3章合伙人股权的进入与退出机制 / 44
3.1 哪些人才能作为合伙人 / 45
3.2 合伙人股权如何分配 / 48
3.3 合伙人股权退出机制 / 51
3.4 联合创始人退出的“成熟机制” / 54
众筹天下篇
第4章众筹概述 / 62
4.1 国内众筹模式的 4 种类型/ 63
4.2 “互联网+”时代的众筹生态/ 65
第 5章众筹创业实战：筹钱、筹人、筹智 / 70
5.1 股权众筹创业前，应谨慎思考的问题 / 71
5.1.1 你真的是想筹钱吗/ 71
5.1.2 谁帮你筹钱/ 73
5.1.3 拿什么众筹/ 75
5.1.4 你了解支持你的人吗/ 76
5.1.5 你了解你的盟友吗/ 77
5.1.6 如何提高创业项目成功率/ 78
5.2 股权众筹创业的法律常识/ 79
5.2.1 众筹计划的发布/ 79
5.2.2 项目平台公司的设立和股份的代持/ 82
5.2.3 众筹项目的信息公开/ 83
5.2.4 众筹项目的公司治理结构/ 84
5.2.5 众筹项目的财务公开和关联交易规制/ 85
5.2.6 股东股份的转让和退出/ 85
5.2.7 公司的收益分配和剩余财产分配/ 86
5.3 股权众筹创业案例讲解/ 87
5.3.1 成功案例一：3W 咖啡馆/ 87
5.3.2 成功案例二：安的鸡尾酒/ 89
5.3.3 成功案例三：大学生创业的第一桶金/ 90
5.3.4 失败案例一：王娟的特色餐馆/ 91
5.3.5 失败案例二：CC美咖失败的原因/ 93
第 6章众筹融资实战操作 / 95
6.1 众筹融资：颠覆银行业上千年的融资模式/ 96
6.1.1 众筹融资模式的优势/ 96
6.1.2 众筹融资的商业逻辑/ 97
6.1.3 众筹融资的基本动机/ 99
6.1.4 众筹融资的政策建议/ 102
6.1.5 众筹融资的战略设计/ 105
6.1.6 国内外股权众筹融资平台分析/ 108
6.2 股权众筹融资操作流程/ 111
6.2.1 股权众筹商业计划书/ 111
6.2.2 股权众筹项目设计/ 115
6.2.3 股权众筹融资规划/ 118
6.2.4 众筹谈判及合同签订/ 122
6.2.5 案例解读：人人投平台的众筹融资操作流程/ 124
第 7章众筹投资实战操作 / 126
7.1 众筹投资的6 个维度/ 127
7.1.1 众筹平台背景/ 127
7.1.2 项目审查团队的专业性/ 128
7.1.3 投委会挑选众筹项目的标准/ 129
7.1.4 众筹平台的附加值/ 130
7.1.5 投融双方沟通渠道畅通程度/ 131
7.1.6 信息披露的透明程度及收付款规则/ 132
7.2 普通投资者参与众筹投资的八大风险/ 133
7.2.1 与其他理财产品的混淆/ 133
7.2.2 股权众筹回报周期很长/ 134
7.2.3 权益流动性较差，不易变现/ 135
7.2.4 投资成功概率很低/ 135
7.2.5 “投资少，风险就小”的误解/ 136
7.2.6 对项目难以科学评估/ 136
7.2.7 投资人难以了解企业运作/ 137
7.2.8 投资人众多，易对企业产生干扰/ 137
7.3 众筹投资风险及防范/ 138
7.3.1 众筹投资的5 个潜在风险/ 138
7.3.2 众筹投资必须掌握的7 个技巧/ 145
7.3.3 众筹投资阶段的风险防范/ 148
7.3.4 众筹的投后管理及风险防范/ 151
第 8章股权众筹 / 157
8.1 股权众筹概述/ 158
8.2 股权众筹的 3 种类型/ 164
8.3 股权众筹的作用及意义/ 167
8.4 股权众筹的八大趋势/ 170
8.5 股权众筹的三大挑战/ 175
8.6 股权众筹 2.0 时代来临/ 179
8.7 从天使投资、P2P网贷发展看股权众筹2.0 / 184
第 9章国内外股权众筹的发展及平台案例 / 188
9.1 国外股权众筹发展现状/ 189
9.2 国内股权众筹发展现状及政策前景/ 191
9.3 国内股权众筹市场竞争格局/ 194
9.4 如何正确认识股权众筹/ 196
9.5 京东股权众筹平台的利与弊/ 198
第 10章股权众筹运作模式及流程 / 202
10.1 “领投+跟投”：国内股权众筹主流的运作模式/ 203
10.1.1 “领投+跟投”模式的3 种实践形式/ 203
10.1.2 领投人的作用及限制/ 204
10.1.3 天使街：“领投+跟投”运营机制/ 207
10.1.4 大家投：“领投+跟投”运营机制/ 215
10.1.5 天使汇：“快速合投”模式/ 218
10.2 股权众筹平台操作流程实战/ 220
10.2.1 股权众筹平台操作流程/ 220
10.2.2 各参与方的风险及回报/ 221
10.2.3 股权众筹运作流程风险/ 223
10.2.4 股权众筹运作风险防范/ 224
10.3 股权众筹项目操作流程实战/ 226
10.3.1 股权众筹项目融资操作流程/ 226
10.3.2 股权众筹项目运作操作流程/ 228
10.3.3 股权众筹项目如何能运作成功/ 232
10.4 国外股权众筹运作模式/ 238
10.4.1 Seedrs：“管家型”代理模式/ 238
10.4.2 Wefunder：基金模式/ 241
10.4.3 Crowdcube：全球首个股权众筹平台/ 248
第 11 章股权众筹的法律风险及监管 / 253
11.1 非法发行证券的风险/ 254
11.2 投资合同欺诈风险/ 255
11.3 股权众筹平台义务风险/ 256
11.4 投资活动固有风险/ 257
11.5 股权众筹融资风险/ 259
11.6 操作模式的特定风险/ 262
股权激励篇
第12章股权激励：公司发展的核动力 / 266
12.1 股权激励的起源及应用/ 267
12.2 股权激励的作用及意义/ 270
12.3 股权激励的本质/ 273
12.4 企业实施股权激励的重要性/ 274
第 13章常用的股权激励工具及实施方案 / 277
13.1 常用的12 种股权激励工具/ 278
13.2 企业如何选择股权激励工具/ 283
13.3 股权激励制度的设计与优化/ 287
13.4 实施股权激励方案的6 个原则/ 293
第 14章股权激励结构设计 / 297
14.1 常见的激励形式/ 298
14.2 股权激励的8 个基本要素/ 300
14.3 股权激励架构的模型设计/ 303
14.4 企业实施股权激励时重点关注的4 个方面/ 307
14.5 实施股权激励方案需要注意的6 个问题/ 309

Introduction

前言

★1999年，马云与他的创始团队—“十八罗汉”共同创办了阿里巴巴，创业初期可谓历经风雨、备尝艰辛，然而团队成员却始终不离不弃、精诚团结。马云凭什么能缔造出一个市值2000多亿美元的商业神话？因为他在创业初期就设计了一套清晰的股权架构机制！

★2010年，一家名为“3Wcoffee”的新型咖啡馆成立，其后迅速成为科技创投圈的宠儿，获得了国内众多著名投资人的青睐，其中包括红杉资本沈南鹏、真格基金徐小平、腾讯联合创始人曾李青、著名主持人李静、高德软件副总裁郄建军等。3W咖啡馆之所以在短短几年成为一家明星企业，正是由于它采用了股权众筹这种独特的经营模式。

以上案例足以说明股权治理在企业经营中的重要性，然而非常遗憾的是，许多企业都存在股权架构不明确、激励机制不完善的问题，甚至一些企业管理者、创业者对股权治理方面也缺乏正确的认识。而这也正是我创作本书的初衷。

2014年，盛世出版网的王景先生联系到我，表示希望我出一本企业股权治理方面的书籍。王老师的提议与我的初衷不谋而合，因为仅靠一两天的培训、讲座、演讲，无论是在经验传播的范围上、速度上，还是从系统性的角度上，可能都达不到我理想中的效果。如果能够创作出一本内容完善、深具系统性和实操性的企业股权类图书，帮助到更多的企业管理者、创业者，这将是我大的心愿。于是，我欣然接受了王景先生的提议，开始着手本书的创作。

在本书中，我针对企业管理者、创业者对股权认知的不足，根据自己多年来的管理培训实践经验，结合企业在不同成长阶段所面临的问题和挑战，以“股权合伙”、“众筹天下”、“股权激励”三大模块的内容来具体阐述股权配置与企业治理的新思路，寄望于给商界人士提供一点有益的帮助。

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