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Jingdong book

用图秀演讲

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用图秀演讲

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《用图秀演讲》是畅销书《餐巾纸的背面》作者丹·罗姆的全新著作,书中有谷歌、波音、易贝、微软、沃尔玛等都在用的演讲与演示方法,开会、提案、汇报工作、面试、销售、主题演讲……用精彩的故事、真诚的语言、简约的图片就可以统统搞定!

不管是久经沙场的演讲达人还是初出茅庐的演讲菜鸟,这本简单实用的《用图秀演讲》都是他们的必然选择。对于演讲达人来说,它能帮你评估、调整、提高演讲水平。对于演讲菜鸟来说,该书内容简练,可以作为你的必备入门手册。

不管你是在讲台上、会议室里还是报告厅中,《用图秀演讲》都能帮你拨动听众的心弦。

这是你能找到的清晰、简洁的演讲书籍,无人能出其右。

即便你已经积累了丰富的演讲经验,你也能够通过此书学会进一步了解你的观众,组织好演讲的内容,构建清晰的故事情节,创造一目了然的视觉图形,并将自己对于演讲的紧张焦虑转化为乐趣。同时你还能掌握三条法则:

如果在演讲中实话实说,我们就能与听众紧密相连,变得充满激情,并找到自信心。

如果在演讲中讲一个故事,我们就能化繁为简,将复杂的概念解释清楚,我们的想法令听众难以忘怀,彼此产生共鸣。

如果我们在演讲中图文并茂,听众就能对我们的想法了然于胸,我们也能抓住观众的思绪,让演讲妙趣横生。


Content Description

《用图秀演讲》是畅销书《餐巾纸的背面》作者丹·罗姆的全新著作,旨在通过直白生动的手绘图和极简的语言,告诉读者如何能够做出非同凡响的演讲。

对于大多数人来说,做演讲是一件非常困难的事情,不管是一对一向领导汇报工作,在会议室里面对着几十张陌生的面孔,还是在报告厅里面对着上千名观众,都让人感到紧张和焦虑。

但是在视觉沟通大师丹·罗姆看来,演讲并不像人们想象中的那么困难。在图文并茂的《用图秀演讲》一书中,罗姆介绍了一系列新工具和新方法,帮助人们在各种场合都能做出非同凡响的演讲。罗姆在他20余年的职业生涯当中,凭借一块演示用的白板,足迹遍布各处,小到创业公司,大到财富500强企业,甚至还有白宫。这本书是他丰富的演讲实践和经验的结晶。

即便你已经积累了丰富的演讲经验,你也能够通过此书学会进一步了解你的观众,组织好演讲的内容,构建清晰的故事情节,创造一目了然的视觉图形,并将自己对于演讲的紧张焦虑转化为乐趣。同时,你还能掌握三条法则:

· 如果在演讲中实话实说,我们就能与听众紧密相连,变得充满激情,并找到自信心。

· 如果在演讲中讲一个故事,我们就能化繁为简,将复杂的概念解释清楚,我们的想法令听众难以忘怀,彼此产生共鸣。

· 如果我们在演讲中图文并茂,听众就能对我们的想法了然于胸,我们也能抓住观众的思绪,让演讲妙趣横生。

《用图秀演讲》教你在演讲过程中牢牢抓住观众的心,给他们留下深刻的印象,做出一场又一场非同凡响的演讲。


Author Description

丹·罗姆(Dan Roam),国际畅销书《餐巾纸的背面》的作者,该书已成为视觉思维领域超畅销的商业图书之一,《快公司》、《商业周刊》和伦敦的《泰晤士报》将其评为当年特别具创意和创新精神的图书。

他的作品还有《打开餐巾纸》和《Blah Blah Blah:不讲废话,画图解决》。罗姆也是Digital Roam公司的创始人兼总裁,这家公司通过视觉思维工具为众多客户解决了许多棘手的难题,这些客户包括:谷歌、波音、易贝、微软、沃尔玛、富国银行、美国海军和美国参议院等。他现在居住在旧金山。


Catalogue

一些我们从今以后用得着的工具

一个简单的想法

第一章 三条法则

第二章 法则1:实话实说

第三章 法则2:讲一个故事

第四章 法则3:用图表讲故事

第五章 如何消除紧张情绪

第六章 礼物

致 谢


Book Abstract

关于情况报告型故事情节的最后几点想法。

如果有人说,“天呐,这份情况报告真是太棒了”,唯一的可能就是,这份情况报告改变了他们掌握的信息。

听众在见过其前所未见之事,或理解了他们从未想过的问题之后,才会产生改变。

如果仅仅是罗列事实和数据,就很难得到听众的认可,也无法获得提升。

数据是最具说服力的真理,但仅提供数据总会让人觉得枯燥乏味,兴趣寡然。“仅有数据和事实”可能会做出一份不错的情况报告,但很难算得上是一场非同凡响的演讲。

把情况报告看作体育比赛的现场直播。(不过,请记住:我们只是解说员,不是啦啦队员。)

解说员可以激情洋溢,但不能带有偏见。尽管我们可以有自己倾向的观点,但是必须把所有相关的数据和信息完整地呈现出来。如果受众认为我们带有个人偏见,他们就会对整份情况报告产生质疑。

只要条件允许,尽量选择使用另外两种故事情节,它们能帮助我们做出更棒的演讲。

即使老板要求的是枯燥乏味的情况报告,也不意味着你必须交给他一份乏善可陈的报告。可以用其他的故事情节来丰富我们的报告……

关于解释说明型故事情节的最后几点想法。

没有无聊的话题,只有无聊的演讲。

任何话题只要条理清晰地进行解释说明,都能吸引听众。要做到条理清晰,必须把复杂的问题分解成若干步骤,然后再将这些步骤重新组合。

“搞清楚问题”是我们的终极目标。

我们的大脑会在我们突然弄清楚了某个长期困扰我们的问题后,分泌出多巴胺,那种感觉就像吃了一大块巧克力蛋糕,这是大脑给予我们的奖励。

无论是描述自己的新发现,还是向观众展示制作蛋糕的方法,其本质都是解释说明的过程。

如果能让观众跟随我们一步一步地走下去,并时常回顾、确认双方的理解没有偏差,那么无论遇到任何问题,我们都能解释清楚。

如果可以选择,就尽量采用解释说明的方式,而不是情况报告的方式来做演讲。

清晰明确的解释说明能够让数据转化为更有价值、更易于应用的知识,能够让传达的信息为人们理解和牢记,并能更好地应用于实践。

关于营销推广型故事情节的最后几点想法。

“软式垒球”模式的关键是找到我们与受众之间的共同之处。

任何一种营销推广的目的都是说服听众尝试新鲜事物。但在大部分情况下,“新鲜事物”并不是人们目前真正想要的。因此,我们首先要找到一个问题,而且这个问题是我们和听众共同面临的问题。

那些对于问题不甚了解的人,在推销自己的方案时往往会一败涂地,因为听众一下子就能判断出我们是否实话实说。

如果我们想向别人推销方案和设想,就必须真正了解问题所在。所有的演讲都是“推销”,但只有营销推广式演讲把营销放在中心位置上。

我们所有的演讲都是“营销”:情况报告推销新的信息;解释说明推销新的能力,戏剧表演——我们接下来即将讨论的故事情节——推销的则是情感。但只有营销推广将“ 销售” 放在核心位置上,而且光明正大,这是为什么呢?

因为听众知道我们是在向他们推销某种东西。只要我们坦率地说明自己的意图,他们是不会排斥的,甚至还会和我们并肩前进。

……


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