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Jingdong book

交际礼仪(第二版)

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交际礼仪(第二版)

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Content Description

本书是“礼仪面对面丛书”之一,具体介绍了日常交往与应酬中人人皆须掌握的礼仪规范:它强调“礼尚往来”与有效沟通,对初次交往、因公交往、涉外交往等各式各样交际场合的礼仪技巧均有所涉及,兼具权威性、规范性、时效性与可操作性等特点。既可供注重交际与沟通的各界人士用以自修,亦可用作大专院校学生学习交际礼仪的入门教材。
Author Description

金正昆,浙江东阳人,1959年出生。知名礼仪与公共关系专家,中国人民大学教授,外交学博士生导师。现为中国人民公安大学、中国民航大学、中国石油大学、中国青年政治学院、西北大学、西南大学等多所高等院校兼职教授。目前主要从事外交学、礼仪学、传播学与公共关系学的研究,已在相关领域出版专著与教材20余部,发表论文百余篇。在国内高校中率先开设应用礼仪课程,多年来一直积极致力于向全社会推广、普及礼仪规范 。
Catalogue

第一章会面的礼仪规范
第一节称呼
第二节介绍
第三节握手
第四节名片
第五节交谈

第二章应酬的礼仪规范
第一节电话
第二节书信
第三节题字
第四节馈赠

第三章交通的礼仪规范
第一节步行
第二节行车
第三节乘船
第四节乘机

第四章聚会的礼仪规范
第一节集会
第二节派对
第三节拜访
第四节舞会
第五节文体

第五章餐饮的礼仪规范
第一节中餐
第二节西餐
第三节茶艺
第四节咖啡
第五节酒水

第六章公共的礼仪规范
第一节演讲
第二节网络
第三节宾馆
第四节宗教
第五节外事
后记
Book Abstract

在日常生活和工作中,人们需要与其他的人进行必要的沟通,以寻求理解、帮助和支持。介绍,就是人际交往中与他人进行沟通、增进了解、建立联系的一种最基本、最常规的方式。它是经过自己主动沟通或者通过第三者从中沟通,从而使交往双方相互认识、建立联系的一种具体的交际方法。换言之,介绍是人与人之间进行相互沟通的出发点。

在社交场合,如能正确地进行介绍,不仅可以扩大自己的交际圈、广交朋友,而且有助于自己进行必要的自我展示、自我宣传,并且使自己在人际交往中消除误会、减少麻烦。

根据介绍者即何人做介绍的不同,介绍可以分为介绍自我、介绍他人、介绍集体三大类型。

一、介绍自我

介绍自我,亦称自我介绍。简言之,它是在必要的社交场合,由自己担任介绍的主角,自己将自己介绍给其他人,以使交往对象或公众认识自己、了解自己。

根据礼仪规范,进行自我介绍时,应注意自我介绍的时机、自我介绍的内容、自我介绍的分寸等诸多方面的问题。

(一)自我介绍的时机

应当何时进行自我介绍?这个问题往往比较复杂。因为它涉及时间、地点、当事人、旁观者、现场气氛等多种因素。不过一般认为,在下述时机,如有可能,有必要进行适当的自我介绍。

第一,与不相识者相处时。

第二,有不相识者表现出有兴趣结识自己时。

第三,有不相识者请求本人做自我介绍时。

第四,与身边的陌生人共处时。

第五,打算介入由陌生人所组成的交际圈时。

第六,有求于人,而对方对自己不甚了解,或一所知时。

第七,交往对象因为健忘而记不清自己,或担心此种情况有可能出现时。

第八,在出差、旅行途中,与他人不期而遇,并且有必要与之建立临时接触时。

第九,初次前往他人居所、办公室,进行登门拜访时。

第十,拜访熟人遇到不相识者挡驾,或对方不在,而需要请不相识者代为转告时。

第十一,初次利用大众传媒,如报纸、杂志、广播、电视、网络等,向社会公众进行自我推介、自我宣传时。

第十二,利用社交媒介,如信函、电话、电报、传真、电子信函等,与其他不相识者进行联络时。

第十三,前往陌生单位,进行业务联系时。

第十四,因业务需要,在公共场合进行业务推广时。

第十五,应聘求职或求学面试时。

凡此种种,又可以被归纳为三种基本情况:一是本人希望结识他人;二是他人希望结识本人;三是本人认为有必要令他人了解或认识本人。

(二)自我介绍的内容

由于需要进行自我介绍的时机多有不同,因而进行自我介绍时的具体表述方式便有所不同。自我介绍的内容,在此指的是自我介绍时所表述的主体部分,即在自我介绍时表述的具体方式。

确定自我介绍的具体内容,应兼顾实际需要、所处场景,并应具有鲜明的针对性,切勿对其一概而论。

依照自我介绍时表述内容的不同,自我介绍可分为下述五种具体形式:

1应酬式

应酬式的自我介绍,通常适用于某些公共场合和一般性的社交场合,如旅行途中、宴会过程中、舞场之上、通电话时,等等。介绍的对象,主要是进行一般性接触的交往对象。对介绍者而言,对方属于泛泛之交,或者早已熟悉,进行自我介绍只不过是为了确认身份而已,故此种自我介绍的内容要少而精。

应酬式的自我介绍内容最为简洁,往往只包括姓名一项即可。例如:

“您好!我的名字叫刘云。”

“我是蔡英飞。”

2公务式

公务式的自我介绍,主要适用于工作之中。它是以工作为自我介绍的中心,因工作而交际,因工作而交友。

公务式的自我介绍的内容,应当包括本人姓名、供职的单位及部门、担任的职务或从事的具体工作三项。它们是公务式自我介绍内容的三要素,通常缺一不可。其中,第一项姓名,应当一口报出,不可有姓名,或有名姓。第二项供职的单位及部门,有可能的话,最好全部报出,具体工作部门有时也可以暂不报出。第三项担任的职务或从事的具体工作,有职务者最好报出职务,职务较低或者职务者,则可报出目前所从事的具体工作。例如:

“你好!我叫毕晓华,是大连市政府外办的礼宾处处长。”

“我叫岑颖,现在在浙江大学哲学系教哲学。”

3交流式

交流式的自我介绍,主要适用于社交活动中,它是一种刻意寻求与交往对象进行进一步交流与沟通,并希望对方认识自己、了解自己、与自己建立联系的自我介绍。有时,它也叫社交式自我介绍或沟通式自我介绍。

交流式自我介绍的内容,大体应当包括介绍者的姓名、工作、籍贯、学历、兴趣以及与交往对象的某些熟人的关系,等等。它们不一定非要面面俱到,而应依照具体情况而定。例如:

“我名叫祁云山,现在在大中公司当财务总监,我和您太太是大学同学。”

4礼仪式

礼仪式的自我介绍,通常适用于讲座、报告、演出、庆典、仪式等一些正式而隆重的场合。它是一种意在表示对交往对象友好、敬意的自我介绍。

礼仪式自我介绍的具体内容,亦包含姓名、单位、职务等项,但是还应多加入一些适宜的谦辞、敬语,以示自己礼待交往对象。例如:

“各位来宾好!我叫方志平,是四达公司的董事长。现在,由我代表本公司热烈欢迎大家光临我们的剪彩仪式,谢谢大家的支持!”

5问答式

问答式的自我介绍,一般适用于应试、应聘和公务交往。在普通的交际应酬场合,它也时有所见。

问答式自我介绍的具体内容,一般讲究的是问什么答什么,并且要求有问必答。例如:

某甲问:“这位小姐,您好!不知您应该怎么称呼?”某乙答:“先生您好!我叫王小娟。”

(三)自我介绍的分寸

做自我介绍之时,通常必须对下述几方面的具体问题予以重视,方能使自我介绍恰到好处,不失分寸。

1时间

在进行自我介绍时要关注其时间,在此具有双重含义。

其一,进行自我介绍一定要力求简洁,并尽可能地节省时间。虽说各种形式的自我介绍所用的时间长短不可笼统地等量齐观,但总的原则,还是所用时间越短越好,并以半分钟左右为佳。如特殊情况,最好不要长于一分钟。

为了节省时间,在做自我介绍前,还可以递上本人的名片、介绍信加以辅助。若使用了名片、介绍信,则其上所列的内容应尽量不予重复。

其二,自我介绍应在适当的时间进行而非不适当的时间进行。进行自我介绍的适当时间,在此是指:一是对方有兴趣时;二是对方有空闲时;三是对方情绪好时;四是对方干扰少时;五是对方有此要求时。

进行自我介绍的不适当时间,在此是指对方兴趣、要求、工作忙、干扰大、心情坏、休息小憩、忙于用餐或忙于私人交往之时。

2态度

进行自我介绍时,态度务必要自然、友善、随和。届时,应显得落落大方、笑容可掬。既不要小里小气、畏首畏尾,又不要虚张声势、轻浮夸张、矫揉造作。

在做自我介绍时,要充满信心和勇气。千万不要妄自菲薄、心怀怯意,临场发挥失常。在进行自我介绍时,一定要敢于正视对方的双眼,显得胸有成竹、不慌不忙。这样做,将有助于自我放松,并使对方对自己产生好感。

在自我介绍的过程之中,语气要自然,语速要正常,语音要清晰,这对自我介绍的成功将大有益处。一定要力戒语气生硬冷漠、语速过快或过慢、语音含混不清,这些都是缺少经验、缺乏自信的具体表现。

3真实

进行自我介绍时所表述的各项内容,一定要实事求是、真实可信。没有必要过分谦虚,一味贬低自己去讨好别人,但是也不可自吹自擂、吹嘘弄假、夸大其词。在自我介绍时大掺水分,往往得不偿失。

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Brand Jingdong book
Brand Origin China

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Jingdong book