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Jingdong book

“语言·认知·教育”系列：网络实时购物会话分析

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Jingdong book

“语言·认知·教育”系列：网络实时购物会话分析

Name: “语言·认知·教育”系列：网络实时购物会话分析
Brand: Jingdong book
SKU: 3118036721
Price: 41.89 USD
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《“语言·认知·教育”系列：网络实时购物会话分析》：
1。详细介绍国内外相关领域的研究现状和进一步研究空间；
2。详细介绍本研究的研究方法和手段；
3。考察网络实时买卖交流的语言和结构特征，并将之与日常买卖会话模式进行对比分析；
4。通过话语变异研究，考察社会各类买家群体的话语实践与其社会背景身份之间的关系，不同类别的卖家群体的话语实践与其店铺经营状况之间的关系，并提出文明、礼貌言语行为策略是促成其成功经营的重要要素之一；
5。考察几种特殊的话语变异情况，分析买卖双方的特殊话语变异出现的具体情景，总结出其违背常规的话语行为产生的社会心理动机。

Content Description

《“语言·认知·教育”系列：网络实时购物会话分析》重点研究了网络买卖双方的话语实践。全书共8章，在介绍计算机中介话语的研究现状及理论框架的基础上，重点分析了实时在线买卖会话的语言特征、买卖话语的变异以及身份的动态建构，最后对网络乃至日常买卖话语实践提出了建设性意见和建议。
《“语言·认知·教育”系列：网络实时购物会话分析》取材新颖，内容翔实。可供语言学、话语分析研究爱好者阅读和参考，也可供其他对网络语言感兴趣的人员或从事市场营销的管理者和经营者阅读参考。

Catalogue

第1章绪论
1.1 研究的缘起
1.2 研究目的
1.3 研究意义
1.4 研究方法
1.5 本书结构

第2章文献回顾
2.1 计算机中介交流的主要概念及研究内容
2.1.1 计算机中介交流的主要概念
2.1.2 计算机中介交流的研究内容
2.2 西方计算机中介交流的主要研究视角
2.2.1 社会心理学研究视角
2.2.2 互联网语言学研究视角
2.2.3 社会语言学研究视角
2.2.4 话语分析研究视角
2.2.5 现有研究的局限
2.3 国内计算机中介交流的研究现状
2.3.1 国内研究概况
2.3.2 主要研究内容
2.3.3 现有研究发展趋势
2.3.4 主要不足和未来研究方向
2.4 小结

第3章理论基础
3.1 会话分析
3.1.1 会话分析的基本假设
3.1.2 会话分析的基本原则
3.1.3 计算机中介话语分析
3.1.4 话轮的定义
3.1.5 话轮转换机制
3.1.6 会话的序列结构
3.1.7 机构话语的会话分析
3.1.8 小结
3.2 变异理论
3.2.1 语言变异
3.2.2 话语变异
3.2.3 影响话语变异的主要社会因素
3.2.4 小结
3.3 身份建构理论
3.3.1 社会建构主义的语言观
3.3.2 身份概念阐释
3.3.3 语言身份建构理论
3.3.4 小结
3.4 礼貌原则
3.4.1 “礼貌原则”的理论基础
3.4.2 1eech“礼貌原则”的提出
3.4.3 对1eech礼貌原则的修正
3.4.4 小结
3.5 权势理论
3.5.1 话语交际中代词对称系统的权势研究
3.5.2 网络买卖会话互动中的权势关系
3.6 技术与社会的互动理论
3.7 本研究理论框架的建构
3.8 小结

第4章研究设计
4.1 研究对象
4.1.1 语料的收集
4.1.2 语料的真实可靠性
4.1.3 样本构成
4.2 网络交易会话的技术环境
4.3 研究问题
4.4 研究方法
4.4.1 研究方法
4.4.2 数据的统计与分析
4.5 小结

第5章网络交易会话的语言结构特征
5.1 网络交易会话的语言特征
5.1.1 从话语方式看网络交易会话的语言特征
5.1.2 从语场看网络交易会话的语言特征
5.1.3 网络交易会话的语体类型
5.2 网络购物会话的话轮交接系统
5.2.1 网购交易会话话轮的构成
5.2.2 网络交易会话的话轮转换
5.3 网络交易会话的整体结构模式
5.3.1 会话开始的类型
5.3.2 会话的主体部分
5.3.3 会话的结束方式
5.3.4 网络交易会话与日常交易会话模式的对比
5.4 小结

第6章网络交易会话中的话语变异
6.1 网络交易话语变异的主要语言变量
6.2 网络交易会话中的买家话语变异
6.2.1 寒暄语变异
6.2.2 指称语使用差异
6.2.3 反馈语使用差异
6.2.4 话语结束方式上的差异
6.3 网络交易会话中的卖家话语变异
6.3.1 店铺的分类
6.3.2 不同类型店铺的卖家话语变异
6.3.3 淘宝网店铺店家的话语变异
6.4 小结

第7章买卖互动中的身份建构
7.1 身份建构
7.1.1 社会关系的映射
7.1.2 网络交易会话中的主要社会关系
7.2 社会身份建构类型
7.2.1 买家话语建构的主要身份关系
7.2.2 卖家话语建构的主要身份关系
7.3 网络买卖互动中的特殊身份关系建构
7.3.1 特殊对话情境分析
7.3.2 特殊身份关系建构的社会心理动机
7.3.3 礼貌现象再探
7.4 小结

第8章总结
8.1 主要研究发现
8.1.1 网络交易会话文本的语言特征
8.1.2 网络交易会话的话轮构成和话轮转换特征
8.1.3 网络交易会话与日常买卖会话的异同
8.1.4 网络交易会话中的买家话语变异模式
8.1.5 网络交易会话中的卖家话语变异模式
8.1.6 网络交易会话中身份关系的动态建构
8.2 本研究的启示
8.3 研究展望
附录问卷调查表
参考文献

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