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Jingdong book

解码移动互联网竞争本质 情绪思维

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解码移动互联网竞争本质 情绪思维

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《解码移动互联网竞争本质 情绪思维》梳理了在不同的时期,每一种成功商业模式背后的思维逻辑,分析他们是适应了什么样的市场变化才获得了成功。帮助大家清晰地解读移动互联网时代外部环境的变化,这些环境变化又怎样改变了我们的用户与市场,而我们应该怎么掌握这些变化带来的机遇,应该用什么样的思维方法去改造我们的经营过程。希望这些能够帮助大家从新的角度去理解移动互联网环境、用户的特点。
Author Description

施强,笔名老帕。个人微信号:老帕(lao-pa-),新浪微博号:情绪思维老帕。连续创业者,风险投资合伙人,重点关注TMT行业。西安交通大学硕士,曾在诺基亚等知名外企工作多年。EFG创业基金会评审导师,首届全国大学生创业大赛决赛评委。因在项目评审中点评尖锐,“拍砖”过重被创投江湖戏称为“老拍”。

Catalogue

前言
“热词”满天飞的时代

第一章 “传统”商业模式的演进
营业员的黄金年代
商业模式的第一次质变
到处都是温州人
“喜当爹”的小商品城
流量运营进入加速细分期
短暂的快乐年代
有边界的激烈战争时代

第二章 一群来势汹汹的“孙子”
什么改变了,什么又没变
招果为因,克获为果
不成功的国产品牌之路

第三章 追求“性价比”是在“刀尖上跳舞”
“巨无霸”为什么会倒下
柯达的失败是因为“反人性”
诺基亚衰落的唯一秘密就在这张图里

第四章 移动互联网时代的机遇与挑战
最好的创业时代
你的团队(员工)价值RMB30000000000000+
最委屈的“营业员老马”
强哥、小马哥和李帅
移动互联网时代的变化与机遇
长尾现象在加速强化

第五章 重新理解用户与市场
我们都是“赛佛”
理解“用户”的正确“姿势”

第六章 “情绪思维”模式成功案例
“粉丝经济”的实质
R0seon]y得与失
懵懵懂懂爆红的“足记”们
《小时代》是粉丝经济的教科书
另类粉丝经济——网游模式
不懂网游的BBS不是一台好手机
“三个爸爸”到底成功了什么

第七章 “非”移动互联网模式
“互联网+移动”模式
痛点是个“伪”需?
“爆品战略”到底“爆”了谁

第八章 情绪思维的运营
不同属性的社交媒体工具
目标用户的获取
社群运营的“道”与“术”
运营微信群的战术手段
社群运营的战略思维
“事件营销”究竟该营销什么
“场景”到底是个什么?
不好好说话是门学问,老帕给你三根救命毫毛
激发分享的秘密

结尾
重要的话再说一遍
年轻创业者,请学会低成本创业

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Brand Jingdong book
Brand Origin China

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Jingdong book