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Jingdong book

一招出牛片

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一招出牛片

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从拍一张合格的照片到摄影创作需要经过一个艰难的过程，如果你正处于这样一个瓶颈期，那么请你一定要看看这本《一招出牛片》，它将一个个看似很难掌握的摄影技巧进行整理归纳，让你在创作上有章可循，有法可依，只要你按照这个方法去实验，一定能使你的摄影水平大幅提高，拍出与众不同的佳作。
《大众摄影》杂志社资深编辑精心打造，《中国摄影》杂志主编 陈仲元亲自作序。百余幅国内外摄影大赛获奖作品，颠覆视觉感官的三要素；视觉对比51条秘技、构图的加减法；渲染气氛的工具和平凡的摄影技巧……方法简单易学，一招制胜，一招教你出牛片！
海报：

《大众摄影》杂志社资深编辑精心打造
《中国摄影》杂志主编 陈仲元亲自作序
从拍一张合格的照片到摄影创作需要经过一个艰难的过程，如果你正处于这样一个瓶颈期，那么请你一定要看看这本《一招出牛 片》，它将一个个看似很难掌握的摄影技巧进行整理归纳，让你在创作上有章可循，有法可依，只要你按照这个方法去实践，一定能使你的摄影水平大幅提高，拍出 与众不同的佳作。
百余幅国内外摄影大赛获奖作品
颠覆视觉感官的三要素
视觉对比51条秘技
构图的加法与减法
打造前景的11条高招
打造背景的11条高招
打造色彩和谐的11招
渲染气氛的工具
平凡的摄影技巧
方法简单易学，一招制胜，一招教你出牛片

Content Description

如何创作出优秀的摄影作品一直是困扰摄影爱好者的一大难题，尽管有些影友把相机的使用烂熟于胸，技法倒背如流，但是拍出的作品仍然是平淡无味，没有让人眼前一亮的感觉。《一招出牛片》作者总结了多年来多位摄影名家和摄影比赛优胜者的成功经验，梳理出一条通往成功的“捷径”。他通过摄影三要素、对比、构图、用光、色彩构成、烟雾以及抓拍瞬间、创意、组照等一系列系统实用的创作方法，向读者展示出创作并非难事。只要按照方法勤于练习，就一定能拍摄出属于自己的优秀作品。
《一招出牛片》适合具有一定基础的摄影爱好者学习参考。
Author Description

徐晓刚，国家职业技能鉴定专家委员会摄影专业委员会高级考评员、中国摄影家协会会员。现任《大众摄影》杂志社编辑、网络编辑，擅长摄影技巧，曾在全国各地讲座30余场。


Comments

虽说武功的至高境界是心中无招，手中无招，但再高的境界也是从一招一式练起。《一招出牛片》即是这样一本讲求摄影招法的普及书籍。作者将摄影爱好者在拍摄过程中常见的技术需求，条分缕析地加以归纳总结，对于技法亟待突破者来说正是开卷有益。
照相机普及了不等于摄影就普及了，因为摄影是需要学习的。《大众摄影》的徐晓刚编辑下功夫撰写、编辑的这本《一招出牛片》就给各位学习摄影的朋友 提供了一个不错的教材，比着这本教材您去试一试，掌握了之后您就可以在摄影创作的过程中因材（这本教材）施用了。
——《中国摄影》主编 陈仲元
Catalogue

第1章 技巧入门三要素
摄影三要素——最基础的往往是最容易被忽视的
要素一：拍摄位置
要素二：拍摄角度
要素三：拍摄景别
改变拍摄角度——1秒钟照片变佳作
朴素平实的平视
仰视的魅力
俯视的魅力
用好拍摄景别
简洁地突出主题
近取其质
远取其势

第2章 对比：摄影中最广泛应用的技巧
大小对比
以小衬大
以大衬小
抓大等小
面积对比
微距中的大小对比
利用超广角镜头制造大小对比
其他镜头下的大小对比
反常规的大小对比
利用同类物体自身体积的大小对比
利用异类的物体自身体积的大小对比
大小对比物体之间的联系
对比物体在画面上距离的远近问题
后期的大小对比
明暗对比11绝技
高反差的刚硬之美
低反差的轻柔之美
大面积暗调配小面积亮色
大面积明调配小面积暗色
明暗辉映之亮主体暗背景
明暗辉映之暗主体亮背景
用中间调衬托明暗相间的主体
用明暗均衡画面
明暗对比中光比的控制
用明暗表现空间感与立体感
用好区域光
冷暖对比
利用固有色、光源色、环境色
利用云霞
利用散射的天光
利用室内人工光
利用室外人工光
利用长时间曝光
利用背景色
等待色块，服务内容
利用后期
冷暖色比例控制
浓郁的冷暖对比
淡雅的冷暖对比
动静对比——9个拍出动感的宝贵机会
风天
云雾中
车内
海岸边
人群密集移动时
水禽出没地
舞蹈表演时
扫街时
民俗表演中
其他对比形式
藏与露的对比
内容对比
黑白对比
虚实对比

第3章 破解构图难题
主体、陪体关系明确
画面简洁
摄影是减法，也是加法
摄影加法11招
突出视觉中心
认识1/3线、黄金分割点、1/4线
经典构图技巧
三角形构图
对角线构图
散点构图
横平竖直是基本要求
11招打造前景高手
10招打造背景高手

第4章 实用摄影用光
逆光——最具有戏剧性的用光方法
逆光拍摄方法
直接拍摄
摇黑卡
遮挡部分阳光
用RAW格式恢复暗部细节
用HDR解决反差过大的难题
使用中灰渐变滤镜
叠片——手动HDR
借助水面
借助白雪
借助雾气
遮挡太阳，取其轮廓
拍剪影
初识弱光拍摄
提问弱光风景
弱光环境的表现
弱光风景的曝光设置
弱光风景的拍摄模式
弱光风景的光圈设置
弱光风景的长时间曝光
弱光风景的白平衡设置
弱光风景最需要的注意事项
弱光风景的反差很重要
弱光下长时间曝光降噪的使用
弱光人物的表现
弱光人物的注意事项
高感下获得尽量好的画质
中低档相机的高感使用
弱光人像的曝光
详解降噪过程
获得清晰的弱光人像
多次曝光
虚叠实
冷叠暖
动叠静
明叠暗
大叠小
连续之叠
重复之叠
梦幻之叠
抒情之叠
相关之叠

第5章 彩色主观基调和色彩构成
更加主观的色彩基调
12招拍出色彩和谐之美
发现同类色，直接表现
巧用同类色
发现近似色
掺入色彩创造近似色
后期降低饱和度
消色和各种单色搭配
消色和同类色、近似色搭配
大面积消色和对比色搭配
利用日出前、日落后天光的统一基调
利用低色温日光的统一基调
利用现场光的统一基调
特殊白平衡改变基调

第6章 烟雾——渲染气氛的道具
“烟雾缥缈”有妙招
自然雾的种类及拍摄技巧
生活中烟雾的种类及拍摄技巧

第7章 看似不是技巧的技巧
瞬间——把握不可复制的精彩
创意——形象大于思想
组照的丰富与统一
跳出技巧是更高的技巧
后记：谈摄影技巧与经验

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Brand Jingdong book
Brand Origin China

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