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KingStone

【繁體】斜槓創業

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KingStone

【繁體】斜槓創業

Name: 【繁體】斜槓創業
Brand: KingStone
SKU: 3136104701
Price: 25.36 USD
Availability: OutOfStock

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内容簡介

一本專為您打造的創業聖經
時代再變，思維要跟得上
你斜槓的不僅是生活，更是收入
我們不只要過得更好，還要賺得更多
職涯新定義，從兼職到創業，從副業到複業
為知識與技能尋求變現之道
實現多重收入與自由的夢想人生！

重新盤點你的競爭優勢
先π型再斜槓，創造更稀缺的價值
將你的構想全都變現，只要你敢，創意就能變事業
打造人生、財富多軌制，讓自己的潛力加值無上限
替自己找一個機會，將價值及財富最大化，
讓你甩開窮忙，過得更游刃有餘！

斜槓青年，代表的是一種全新的人生態度及價值觀，
核心價值不僅在於多重收入及職業，
而是能在生活與工作中取得平衡，創造不一樣的「多元人生」。

斜槓青年是社會發展的必然現象，也是時代進步的體現，
這種進步使人類能夠擺脫早年「工業革命」所帶來的限制和束縛，
使原先被工作奴役、被生活壓得喘不過氣的我們，得以獲得釋放。

因此，在大環境的轉變下，
你更要驅使自己改變，想辦法增強自己的價值，
你有專長不重要，重要的是你要如何讓自己的專長不被取代；
你有技能不重要，重要的是如何讓你所擁有的技能，創造更多的財富？
將專長、技能加以整合，成為你不可被取代的關鍵，更替自己產生財務自由。

人生本就不是只有一種選擇，
而創業不失為一個改變人生的新選項，
透過創業，替自己產生新斜槓、新價值，
將你的構想、創意全都變現，進而擁有複業，賺取更多的財富。

「創業是一條不歸路，也是一條自由的路。」
本書教你將自己的構想、技能價值化，勇敢創業，
為你的創意找到市場、開創藍海，
打造品牌，善用商業創意，翻轉市場新天地
不僅賺取多元收入，更開拓出人生的多元價值。

Slash／1　你的創業，其實可以不離職
1. 你想找一個機會，還是一份工作？
2. 人生不能甘願捧別人飯碗
3. 斜槓創業，你也能轉正當老闆
4. 能斜槓的，不是只有年輕人
Case Study　鞋王傳奇，三度被哈佛列為教案

Slash／2　創業緣起於一個夢想
1. 創業，創造出你的事業新價值
2. 抓住趨勢，人生從此Start Up
3. 創業，你準備好了嗎？
Case Study　庄腳囝仔的百億傳奇

Slash／3　只要用對方法，有創意就能創業
1. 如何從創意到創業？
2. 創意商品化vs.商品創意化
3. 創業的最佳模式：冪定律（Power-law distribution）
4. 借力創業，事半功倍
Case Study　讓LINE一夕爆紅的幕後功臣

Slash／4　為你的創業，找到利基點
1. 你的利基市場在哪裡？
2. 如何在利基市場創造價值？
3. 品牌決定你的市場價值
4. 航向無可匹敵的藍海市場
Case Study　一週工作四小時的年輕老闆

Slash／5　創業也要有門路：行銷＆通路
1. 創業，不是盲目的銷售
2. 替你的創意找到市場
3. 你的創意能往哪銷？
4. 讓你的產品、品牌深入人心
Case Study　美國火車頭背後的控制者

Slash／6　創業不是賭博，要勢在必行
1. 創業資金何處來？
2. 眾籌，讓群眾幫你集錢
3. 人脈是創業最重要的本錢
4. 創業，隨時都是一顆未爆彈
5. 善用商業創意，翻轉市場新天地
Case Study　兩名二十四歲青年，如何逆襲市場巨人？

/附錄/
創業適性評量：你適合創業嗎？
創投必問，你不可不知！
參考資料

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