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【繁體】平面設計這樣做就對了

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KingStone

【繁體】平面設計這樣做就對了

Name: 【繁體】平面設計這樣做就對了
Brand: KingStone
SKU: 3136134601
Price: 28.16 USD
Availability: OutOfStock

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内容簡介

設計與版面編排就像量身訂做的西服。
一般人不會特別注意到手縫鈕扣（字距）、
合身的縫摺（對齊完美），或是高級布料(字型大小零缺點)……
他們只是憑直覺認為這套西服看起來值幾百萬。
──國際知名平面設計者Marian Banjes

美國設計入門課程指定閱讀書籍

第一本適用於各種類型設計案的書
教你如何建構版面，做出令人讚賞的設計

格線是所有設計的基礎，學習如何使用格線是所有平面設計者需要具備並熟練的基本功夫。

本書透過100種基本格線的設計原則，詳盡說明從單欄式到多欄式格線的編排方法、字型的選擇、字距與行距的設定、版面的平衡與節奏、顏色與圖像等的運用。

每項設計原則並搭配範例，包括書籍、雜誌、簡介DM、年度報表、海報、文宣品、網站頁面等等，幫助讀者創作出精采的設計。

本書不僅提供十分明確的準則，指導讀者如何成功運用格線來設計，此外更以實際的案例、不同種類的格線來解說，並且也建議讀者，其實有時要懂得打破規則，才能成就真正令人讚賞的設計。

本書特色

★適用於各種類型設計案

★運用範圍從平面到數位，包括書籍、雜誌、DM、年度報表、文宣、研究報告、產品型錄、展覽手冊、節目單、選票單、發票、時刻表、圖表、統計資料、訂購單、行事曆、EDM、指示牌、年表、網站頁面等等

★100種設計原則，涵蓋字型的選擇、字距與行距的設定、版面的平衡與節奏、顏色與圖像配置等的運用

★以實際案例來說明，包括法國與日本知名設計雜誌、各大美術館出版品或目錄、英美知名出版設書籍、國際知名設計網站（新加坡DESIGN TAXI）、知名藝術家設計之作品

★另有選自國際知名平面設計大師作品，包括Beatrice Warde、Marian Bantjes（美國知名藝術家Stefan Sagmeister稱她為「當代最具獨創性的文字編排設計者」）等人

★案例包含西方橫排與東方直排版面，特別適合中文使用者

★編排簡明易懂，內容深入淺出，由基礎說明開始，到複雜的運用

作者簡介

作者介紹貝絲．唐德羅（Beth Tondreau）

貝絲．唐德羅是BTD設計公司的創辦人與主持人，同時也是紐約AIGA指導計畫的老師以及該計畫的董事會成員之一。。BTD除了為出版公司設計書籍與書封，同時也為公司企業設計商標、公司身分識別形象與網站。她目前也在紐約流行設計學院（Fashion Institute of Technology）教授設計課程。

導言
基本認識
10格線要素
11基本版式
12決定適合格線
13編排文字
14內容的階層關係
15格線和圖片
16結合格線、文字與圖片
17顏色
18空間
19節奏和流暢度

開始運用
22單欄式格線
28雙欄式格線
42三欄式格線
52多欄式格線
62單元式格線
72表格與圖表
82以顏色為主要元素
90以顏色為排版原則
102橫向階層
112字型組成格線
122滿載又實用
134廣闊又不失重點
140看起來不存在的格線
148自然形狀
156瑞士格線
166插入格線
174重新建構格線
180分層格線
186格線和動感
194打破框架
202詞彙解釋
203延伸閱讀
204圖片出處
206快速操作指南
208致謝

各界推薦／推薦序

師大文化創意中心&視覺設計學系教授兼主任許和捷
崇右技術學院視覺傳達設計系專任講師周一心
高雄市立美術館館長謝佩霓

推薦

對於初學者來說，本書清楚易懂，對於平面設計科系學生以及美編來說，本書很實用。對於從事出版相關工作的人，本書也很有助益，特別是對非專業人士很有用。對於相關課程的老師來說，本書提供了許多可以供教學使用的主題。文字淺顯易懂，內容非常容易吸收瞭解。──美國讀者 Ewa Satalecka

這本書最有趣、跟別的同類工具書不一樣的地方，就是本書使用真正出版過或發表過的作品來說明，格線設計不僅可以作為啟發靈感的來源，也是可以實際被運用的。此外本書灌輸讀者一個重要的觀念，就是設計者不應該被規則所束縛，才不會使得創意遭扼殺。──美國讀者 John McSwain

本書以100種案例來說明要如何運用格線來設計，並清楚明白解釋了版面設計的方法。書裡所選的範例，都是由現今世上最厲害的設計者所設計。這本書深入淺出說明了平面設計這個複雜的主題，非常適合入門者與有經驗的設計者。書中所提到的格線，除了平面的設計，也可用於網頁設計。所以我會用這本書作為我設計入門課的指定閱讀書籍。──美國讀者 S. Dell'Orto 'Artist, Design Educator'

本書蒐羅了非常多的彩色範例，對於陷入瓶頸或靈感枯竭的設計者，保證可以有所啟發。──美國讀者orangekay

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