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Jingdong book

对话新锐CEO:与创业者同行

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36位创业CEO的高端访谈。一线创业者倾囊告知创业历程中的酸甜苦辣
Content Description

本书主体内容来自于一大批创业有成的CEO 或创始人,做客CEO 说创业者社区微信群时的对话实录,语言真实、生动,原汁原味。每期对话,富有经验的媒体人都会准备翔实的问题,参与嘉宾会倾囊相授自己在创业过程中经历的酸甜苦辣,他们在与广大创业者交流时,真诚回答,使创业新秀借鉴其经验,少走弯路。因此,CEO 说的高质量对话实录本身就是广大创业者中口碑好的创业秘籍。合辑后的CEO 说实录,也可以看作是一部记录科技企业创业的英雄志,值得广大创业者在投身波澜壮阔的创业大潮时进行借鉴参考。
Author Description

姜洪军,资深媒体人,百度阅读专栏作家,380万的点击量。原《中国计算机报》副总编。长期研究科技产业创新创业,著有《极客:改变世界的创新基因》、《雷军》、《微软王朝危机》等。现在是《CEO说》创业者社区联合发起人,召鲜信息科技有限公司联合创始人,《互联网思维与实践》授课者。
Catalogue

2 / 技术“白痴”如何组建团队
—对话嘉宾:天使客股权众筹平台创始人兼CEO石俊
9 / 创业转型时的心路历程
—对话嘉宾:房龙点评网董事长兼CEO 肖勇
15 / 从初期失利阴影中走出来
—对话嘉宾:客如云—智能云餐厅创始人兼CEO 彭雷
24 / 融资时看的是团队能力
—对话嘉宾:51社保网创始人 余清泉
30 / 投资人看项目:趋势、时机、团队
—对话嘉宾:绿狗网CEO 张馨心
38 / 速度和效率更重要
—对话嘉宾:嘀嗒拼车联合创始人 朱敏
46 / 做O2O很重要的是要接地气
—对话嘉宾:北京易召鲜信息科技有限公司CEO 张彦民
50 / 团队建设与内部创新
—对话嘉宾:钱方支付联合创始人 李英豪
58 / 打动投资人要有故事
—对话嘉宾:知果果创始人 刘思思
66 / 创业要从一个点切入
—对话嘉宾:拉勾网联合创始人 许光运
75 / 投资方zui好不仅仅带来了钱
—对话嘉宾:91金融创始人 许泽玮
81 / 唯一能够控制的是产品的品质
—对话嘉宾:快乐妈咪创始人兼CEO 陶建辉
创业篇
目录.indd 1 2015-12-30 14:25:15
90 / 大胆设想,重点聚焦
—对话嘉宾:灵聚科技创始人 张胜
97 / 做一款有情怀的产品
—对话嘉宾:『三个爸爸』创始人、CEO 戴赛鹰
102 / 用互联网思维解决医患矛盾
—对话嘉宾:春雨医生联合创始人 毕磊
110 / 二次创业我们瞄准一个具体的痛点
—对话嘉宾:Testin云测创始人 王军
120 / 硬件创业要考虑供应链的问题
—对话嘉宾:云辰科技、大可乐手机创始人 丁秀洪
125 / 要去一线去了解需求
—对话嘉宾:友宝电子科技创始人兼CEO 应向阳
131 / 创新项目也要做好风险管理
—对话嘉宾: 阳光动力CEO、联合创始人兼飞行员 安
德里?波许博格
135 / 企业级应用也要适应移动互联时代需求
—对话嘉宾:畅捷通执行董事兼总裁 曾志勇
139 / 积极拥抱移动互联网
—对话嘉宾:思杰公司总裁兼CEO 马克?邓普顿
144 / 渠道建设与用户维护
—对话嘉宾:昆腾公司大中华区总经理 张金华
148 / 成功会在你专注于做一件事时发生
—对话嘉宾:能力天空科技(北京)有限公司CEO 楼英明
154 / 创业就是要做困难的事
—对话嘉宾:云视野CEO 张仕郎
162 / 把上门按摩做成一个O2O生意
—对话嘉宾:功夫熊联合创始人 孟军贤
创新篇
目录.indd 2 2015-12-30 14:25:15
174 / 创新是高速发展的源动力
—对话嘉宾:360创始人 周鸿祎
178 / 大佬再创业也不易
—对话嘉宾:小米CEO 雷军
182 / 大变革中的人文与管理
—对话嘉宾:原内蒙古小肥羊肉业公司总裁 李成云
185 / 因地制宜做出市场抉择
—对话嘉宾:AMD总裁兼首席执行官
苏姿丰博士(Dr. LisaSu)
189 / 与用户共同成长
—对话嘉宾:浪潮集团首席科学家、执行总裁 王恩东
194 / 平台化建设是大势所趋
—对话嘉宾:用友软件执行总裁 向奇汉
200 / 登顶
—对话嘉宾:中坤集团董事长 黄怒波
204 / 创业要认准一个你喜欢的领域
—对话嘉宾: 焦点房产网创始人、美澳居创始人兼CEO
吴波
212 / 给钱不重要,关键是给资源
—对话嘉宾:投资人 李卓桓
217 / 从计划融资到完成,创业者要做好准备
—对话嘉宾:启赋资本投资总监 彭数学
221 / 创投关注点:逻辑能力、执行力、经验和资源
—对话嘉宾:逐鹿资本投资总监 卓威舜
创富篇
附录投资者给创业者的建议
后记
Book Abstract

《对话新锐CEO:与创业者同行》:
消费者的数据和消费习惯必须转化成消费平台。我们在TOB的方向做扎实了,就应该面向TOC了。我发现我们的竞争对手和我们走的方向不一样,所以我不觉得他们是竞争对手。
你可以思考一下,如果你是一家支付公司,收入是手续费,在中国是千分数。而一家互联网电子商务公司,譬如团购,你发现他们的毛利率是百分数。百分数和千分数的模式是不一样的。对手们是走在支付模式的路上,而我们转向是成为一家互联网电子商务公司。
主持人:支付宝每年“双十二”都在大力推商超扫码支付,会不会有一天连POS机都没有了?
李英豪:几年间,一直都有人问类似的问题,我的之前看法是,可能5年之内只会占到5%的市场。剩下的仍然是刷卡和现金。
但是现在我会有不同的看法,我认为微信支付会对线上和线下的支付产生很大的改变。
我们同时是支付宝和微信的合作伙伴,今年我比较清晰地认识到,微信消费者的应用场景和支付习惯,比起支付宝,改变起来快和简单。所以,我的判断改变了,未来3年之内,各种无卡,特别是以微信为主可能会占到20%的市场,剩下的80%仍是现金和刷卡,80%可不是一天之间就能解决掉的。
对我们来说,线下部分,可以为客户提供银联、支付宝和微信的解决方案,同时我们要为他们提供更多的服务。
……

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