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Jingdong book

超越LOGO设计：国际顶级平面设计师的成功法则（第2版）

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Jingdong book

超越LOGO设计：国际顶级平面设计师的成功法则（第2版）

Name: 超越LOGO设计：国际顶级平面设计师的成功法则（第2版）
Brand: Jingdong book
SKU: 3108006491
Price: 44.38 USD
Availability: OutOfStock

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本书作者是世界知名平面设计师。
作者向读者展示了创作一个LOGO的全过程。
同时分享了众多知名LOGO设计成功范例。

Content Description

David Airey，是享誉世界平面设计师，在本书中， David与大家分享了其职业生涯中关于设计标识的诸多技巧与心得，包括如何跟客户达成协议，需要关注设计纲要的哪些细节，客户会认可怎样的经典设计，等等。在末尾，他还精心总结了31条设计实战秘诀，这些秘诀同样适用于其他平面设计领域。
本书不但能帮助你提升对LOGO设计的理解，同时也能更好地了解经典的设计师是如何工作的：养成良好的习惯，如何与客户有效沟通，如何激发自己的创意。
通过阅读本书和访问作者的三个超人气博客，logodesignlove.com、davidairey.com和identitydesigned.com，从事平面设计工作，困扰于职业发展的设计师们便能进入设计过程的“幕后”，得到启发和激励，并在与客户打交道的时候做出明智、博识的决定。这是在别处很难寻觅到的体验。

Author Description

David Airey，是一位来自英国的平面设计师，从2005年开始作为自由职业者为客户设计标识。他曾在英国和美国从事平面设计工作，后来决定专注于自己所喜爱的标识设计。
David有三个分享设计知识的博客：davidairey.com、LOGOdesignlove.com和identitydesigned.com，每天都有成千上万的设计师和设计爱好者访问。
至今，David已在全球拥有一批知名客户，包括Yellow Pages、亚洲开发银行、blinkbox、Rupp和BBC。

Catalogue

第一部分品牌标识的重要性
第1章处不在的LOGO 2
第2章这是我们要讲述的故事 6
纯正产品，请认准签名 7
一个没有LOGO的公司就像一个大众脸 8
数百万观众 9
获得女王的首肯 10
跨越国界的符号 11
LOGO作为语言的一部分 13
重新思考品牌标识的重要性 21
第3章 LOGO设计元素 22
以简为美 22
LOGO要与客户相关 24
继承传统 28
追求独特 29
方便记忆 34
小地方见大智慧 35
找准一个中心点 37
设计大餐的七味调料 38
记住，规则是用来打破的 39
第二部分设计过程
第4章夯实基础 42
摆脱紧张 42
提纲契领 43
搜集基本信息 44进一步提问 44
了解最终决策者是谁 45
给客户一点时间和空间 45
但是不要偏离中心 45
自己做功课的时间 46
组织设计纲要 46
设定目标是关键 47
实地调研有帮助 50
将细节变为现实 54
收集客户提出的词汇 56
第5章弃旧换新有风险 60
为何需要重新设计？ 60
避免矫枉过正 61
在目标群体中寻求答案 62
从企业到家族 63
小改变带来大不同 66
合二为一 70
注意表达方式 71
第6章给你的设计定价 72
先沟通，再报价 72
第7章从草图到最终方案 80
思维导图 80
必不可少的画板 84
第十条戒律 87
定义保险 91
国际认可 94
不设时限 95
方案太多 100形式重于颜色 101
应用场景的重要性 103
笔比鼠标更强大 106
第8章谈话的艺术 108
和决策者打交道 109
原则1 ：合作帮大忙 113
原则2 ：避开传话筒 116
原则3 ：取得控制权 118
原则4 ：让委员会参与到项目中来 120
低承诺，高兑现 121
放下骄傲 126
第三部分不断前行
第9章保持动力 130
学止境 130
超前四年 132
带来改变 132
远离电脑 136
娱乐自己 136
乐于创造 136
回首过往 137
渴望成功 138
劳逸结合 138
不断提问 142
稳步推进 142
寻求一致 142
截止日期 143
水平思考 149加强沟通 149
合理期望150
不断设计 150
追随喜乐 150
懂得感恩 151
第10章设计问答 152
原创性问题 152
衡量设计的投资回报率 153
使用权 154
交流中断 154
搞定客户 155
海外客户 156
多少个设计构思？ 156
朋友和亲戚 158
设计的修改 158
设立时间表 159
研究竞争对手 159
最糟糕的项目 160
谁拥有版权？ 160
掌握好工作量 161
第11章 31条LOGO设计实用秘诀 162
1．询问客户 162
2．清晰易辨 162
3．做好准备应对意料之外的事情 162
4． LOGO并没有必要去展示公司的业务 163
5．并不是每个LOGO都需要图形符号 163
6．突出一个亮点 164
7．不要忽视草图 164
8．把潮流留给时尚产业 1649．“ 炒冷饭”也并不妥 165
10．在黑白模式下工作 165
11． LOGO要与客户相关 165
12．了解印刷费用 165
13．保持品牌一致性 166
14．字体与图标相匹配 166
15．加上标语 166
16．提供一个单色版本 166
17．注意对比度 166
18．尝试多种尺寸 168
19．反白 168
20．上下颠倒 168
21．不要忽视承印物 168
22．了解关于商标注册的知识 169
23．不要怕犯错 169
24．灵活变通 169
25． LOGO只是一个重要的小元素 170
26．双向沟通 170
27．标新立异 170
28．了解文化差异 170
29．易于辨识 170
30．提供背景 171
31．让人们微笑 171
第12章 LOGO之外 174
甜美的梦 174
前因后果 184
细节决定成败 192
用钱不能买到快乐，但是可以买到好茶 200
冰山一角 204

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